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The brand Maluta belongs to the Jogurty i desery wysokobiałkowe category.

Maluta holds a 1.00% market share in the Jogurty i desery wysokobiałkowe category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Maluta

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BRAND CHARTS
Udział procentowy marek w kategorii Jogurty i desery wysokobiałkowe
MarkaUdział procentowy
Go Active49.30%
Danone YoPro16.80%
Pilos High Protein14.00%
Łaciate Protein+9.00%
Valio PROfeel Protein4.40%
Zott Protein2.80%
Ehrmann High Protein1.30%
Maluta1.00%
Bakoma Men Protein0.70%
Fruvita0.50%
Polmlek Protein0.20%
Bieluch0.00%
Milsani High Protein0.00%
Olma HighProtein0.00%
Riso Protein0.00%

Brand Maluta percentage share in the category Jogurty i desery wysokobiałkowe in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.00%Maluta
ALL BRANDS
Historyczny udział procentowy marek w kategorii Jogurty i desery wysokobiałkowe (miesięcznie)
MiesiącBakoma Men ProteinBieluchEhrmann High ProteinFruvitaGo ActiveMilsani High ProteinOlma HighProteinPilos High ProteinPolmlek ProteinValio PROfeel ProteinZott ProteinRiso ProteinDanone YoProŁaciate Protein+Maluta
2024-08-01T00:00:001.36%0.00%0.45%0.90%47.51%0.45%0.00%34.84%0.00%6.33%1.36%0.90%1.81%3.62%0.45%
2024-09-01T00:00:000.10%0.00%0.50%0.90%35.63%0.00%0.00%57.68%0.00%2.10%1.40%0.00%0.90%0.80%0.00%
2024-10-01T00:00:000.63%0.00%0.16%1.90%45.66%0.00%0.00%29.86%0.00%4.27%5.06%0.16%9.48%2.21%0.63%
2024-11-01T00:00:000.41%0.00%1.79%1.24%55.43%4.13%0.00%22.83%0.00%3.30%0.96%0.96%7.02%1.65%0.28%
2024-12-01T00:00:004.11%0.00%1.37%0.91%49.32%0.00%0.00%37.90%0.00%2.74%0.91%0.00%1.37%1.37%0.00%
2025-01-01T00:00:000.31%2.51%0.80%0.43%41.53%0.98%0.12%46.67%0.00%3.85%0.31%0.12%0.92%1.28%0.18%
2025-02-01T00:00:000.34%2.04%1.59%0.57%37.19%0.11%0.00%40.14%0.00%16.10%0.57%0.00%0.57%0.79%0.00%
2025-03-01T00:00:001.18%0.24%0.59%0.59%45.41%2.12%0.00%38.35%0.00%7.76%1.53%0.35%1.29%0.35%0.24%
2025-04-01T00:00:002.18%2.18%0.44%1.31%44.66%0.22%0.00%37.91%0.00%7.63%0.22%0.00%1.31%1.31%0.65%
2025-05-01T00:00:005.48%0.18%6.03%0.73%38.21%0.37%0.00%29.43%0.00%5.67%6.40%0.55%4.75%2.01%0.18%
2025-06-01T00:00:001.30%0.00%1.04%0.26%40.00%0.00%0.52%31.17%0.00%6.75%1.30%0.26%6.75%9.87%0.78%
2025-07-01T00:00:000.88%0.00%1.17%1.76%40.18%0.00%0.00%24.63%0.00%7.62%2.05%0.00%2.93%18.77%0.00%
2025-08-01T00:00:003.47%0.00%0.77%0.77%33.98%1.16%0.77%29.34%0.00%6.18%2.32%0.39%11.20%8.88%0.77%
2025-09-01T00:00:001.09%0.27%0.82%0.27%21.58%0.00%13.66%25.96%0.00%13.11%4.10%0.55%8.20%9.84%0.55%
2025-10-01T00:00:002.56%0.00%0.96%1.28%44.23%0.64%0.00%22.44%0.00%7.37%0.96%0.64%2.24%15.71%0.96%
2025-11-01T00:00:002.66%0.00%0.33%0.17%27.29%1.66%0.00%14.14%0.00%8.49%0.33%0.00%36.27%7.99%0.67%
2025-12-01T00:00:006.26%0.00%0.43%0.43%56.37%0.00%0.00%12.96%0.00%4.32%0.00%0.00%15.55%2.81%0.86%
2026-01-01T00:00:001.16%4.62%2.66%0.00%44.71%7.45%0.00%15.83%0.00%8.43%0.98%0.00%5.66%6.82%1.68%
2026-02-01T00:00:001.36%0.17%1.44%0.34%69.83%0.00%0.00%12.03%0.34%2.03%1.10%0.00%5.34%4.58%1.44%
2026-03-01T00:00:000.34%0.00%1.01%0.34%52.20%0.00%0.00%9.12%0.34%2.53%4.05%0.17%16.55%9.12%4.22%
2026-04-01T00:00:001.40%0.00%4.59%0.10%50.85%0.60%0.00%11.37%0.00%8.18%6.18%0.00%7.88%7.38%1.50%
2026-05-01T00:00:001.04%0.11%0.27%0.33%21.12%0.00%0.00%6.53%0.00%56.50%1.26%0.00%9.33%2.96%0.55%
2026-06-01T00:00:001.73%0.00%0.92%0.46%41.20%0.35%0.00%11.16%0.23%5.18%3.11%0.81%23.59%10.47%0.81%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Jogurty i desery wysokobiałkowe category has changed over the months
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Range:
Maluta
Others
Go Active
Danone YoPro
Pilos High Protein
Łaciate Protein+
Valio PROfeel Protein
Zott Protein
Ehrmann High Protein
Bakoma Men Protein
Fruvita
Polmlek Protein
Bieluch
Milsani High Protein
Olma HighProtein
Riso Protein

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Maluta from the Jogurty i desery wysokobiałkowe category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Jogurty i desery wysokobiałkowe (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0020.99%
2024-09-01T00:00:0051.25%
2024-10-01T00:00:0083.73%
2024-11-01T00:00:0064.51%
2024-12-01T00:00:0032.25%
2025-01-01T00:00:0099.33%
2025-02-01T00:00:00100.00%
2025-03-01T00:00:0066.56%
2025-04-01T00:00:000.00%
2025-05-01T00:00:00100.00%
2025-06-01T00:00:0056.29%
2025-07-01T00:00:0085.46%
2025-08-01T00:00:0032.58%
2025-09-01T00:00:0072.76%
2025-10-01T00:00:0013.25%
2025-11-01T00:00:0040.07%
2025-12-01T00:00:0015.34%
2026-01-01T00:00:0024.52%
2026-02-01T00:00:0020.25%
2026-03-01T00:00:0012.04%
2026-04-01T00:00:0019.43%
2026-05-01T00:00:0032.05%
2026-06-01T00:00:0011.04%
-10.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Jogurty i desery wysokobiałkowe added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Jogurty i desery wysokobiałkowe (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:002211053
2024-09-01T00:00:0010021955
2024-10-01T00:00:00633756
2024-11-01T00:00:007271127
2024-12-01T00:00:00219679
2025-01-01T00:00:0016351646
2025-02-01T00:00:00882882
2025-03-01T00:00:008501277
2025-04-01T00:00:004590
2025-05-01T00:00:00547547
2025-06-01T00:00:00385684
2025-07-01T00:00:00341399
2025-08-01T00:00:00259795
2025-09-01T00:00:00366503
2025-10-01T00:00:003122355
2025-11-01T00:00:006011500
2025-12-01T00:00:004633019
2026-01-01T00:00:0017317060
2026-02-01T00:00:0011805826
2026-03-01T00:00:005924916
2026-04-01T00:00:0010035162
2026-05-01T00:00:0018235688
2026-06-01T00:00:008697873

Additions of a product from category Jogurty i desery wysokobiałkowe

Absolute data on adding products from category Jogurty i desery wysokobiałkowe with a brand compared to all additions from the category.
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Number of additions Jogurty i desery wysokobiałkowe
Number of additions Jogurty i desery wysokobiałkowe with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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