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The brand House belongs to the Clothing and footwear chains category.

House holds a 16.47% market share in the Clothing and footwear chains category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

House

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BRAND CHARTS
Udział procentowy marek w kategorii Clothing and footwear chains
MarkaUdział procentowy
Sinsay26.40%
House16.47%
H&M13.89%
Reserved11.42%
Mohito8.71%
CCC8.05%
Zara7.31%
Medicine2.23%
Cropp1.85%
New Yorker1.30%
Deichmann0.71%
Bershka0.66%
Stradivarius0.64%
HalfPrice0.26%
Worldbox0.10%

Brand House percentage share in the category Clothing and footwear chains in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
16.47%House
ALL BRANDS
Historyczny udział procentowy marek w kategorii Clothing and footwear chains (miesięcznie)
MiesiącMedicineReservedH&MSinsayWorldboxHalfPriceMohitoBershkaHouseCroppNew YorkerCCCDeichmannZaraStradivarius
2024-08-01T00:00:002.85%11.36%19.20%21.29%0.00%0.53%11.36%0.89%3.16%2.27%2.41%8.37%1.56%13.23%1.51%
2024-09-01T00:00:002.39%10.54%20.81%23.20%0.00%0.70%8.29%1.12%2.76%1.83%2.06%9.42%1.22%13.73%1.92%
2024-10-01T00:00:002.60%9.86%24.21%26.24%0.00%0.28%7.51%0.78%2.39%1.35%1.92%8.37%1.07%12.07%1.35%
2024-11-01T00:00:001.97%12.43%21.89%27.26%0.00%0.59%8.08%0.93%2.50%1.63%1.54%7.55%0.89%11.01%1.73%
2024-12-01T00:00:003.24%12.98%20.01%26.39%0.00%0.76%9.38%1.03%3.00%2.14%1.27%6.57%0.57%11.14%1.51%
2025-01-01T00:00:002.18%15.31%21.19%24.90%0.00%0.29%7.53%1.03%4.36%1.11%1.44%6.05%0.82%11.77%2.02%
2025-02-01T00:00:002.74%13.26%20.53%29.67%0.00%0.30%6.86%1.93%2.95%1.98%2.08%4.27%0.86%10.77%1.78%
2025-03-01T00:00:002.07%12.40%20.17%30.50%0.00%0.41%8.09%0.81%2.40%1.30%1.91%7.48%0.98%9.52%1.95%
2025-04-01T00:00:002.02%12.57%19.58%28.32%0.00%0.43%9.20%0.99%3.34%1.19%1.69%7.81%0.89%9.96%2.02%
2025-05-01T00:00:001.67%10.99%19.65%27.54%0.00%0.38%8.69%0.60%7.93%1.23%1.77%6.66%1.17%9.85%1.86%
2025-06-01T00:00:002.87%11.10%21.28%25.22%0.00%0.56%9.87%0.99%5.24%1.17%1.94%7.96%1.23%8.97%1.60%
2025-07-01T00:00:003.02%14.50%17.69%23.67%0.00%0.31%10.00%1.00%7.66%1.55%1.61%6.60%1.24%9.79%1.37%
2025-08-01T00:00:003.11%11.72%18.33%24.12%0.00%0.49%10.88%1.34%4.91%1.38%2.90%7.34%1.02%10.70%1.77%
2025-09-01T00:00:002.09%13.31%21.38%27.05%0.00%0.55%7.44%1.42%3.19%1.73%1.69%6.69%1.85%9.76%1.85%
2025-10-01T00:00:001.67%12.97%22.84%28.92%0.00%0.43%7.52%0.57%1.87%1.00%1.54%7.49%1.10%10.73%1.34%
2025-11-01T00:00:002.55%13.46%20.25%28.88%0.03%0.64%6.50%0.88%5.12%1.73%1.55%5.71%1.17%10.33%1.23%
2025-12-01T00:00:003.46%13.69%17.85%31.04%0.00%0.98%9.50%1.28%3.33%1.33%1.23%4.51%0.68%10.00%1.13%
2026-01-01T00:00:002.42%15.15%15.03%27.22%0.19%0.35%8.46%0.96%4.73%2.46%4.15%6.04%0.54%11.03%1.27%
2026-02-01T00:00:002.12%14.07%16.99%30.31%0.00%0.64%9.02%1.01%3.40%1.49%2.23%6.42%0.80%9.82%1.70%
2026-03-01T00:00:001.11%12.54%17.63%32.79%0.07%0.30%6.86%0.92%4.80%0.63%2.36%6.60%1.03%10.51%1.84%
2026-04-01T00:00:002.32%11.21%16.88%29.90%0.08%0.39%8.34%1.02%6.29%0.94%2.91%6.88%0.83%10.27%1.73%
2026-05-01T00:00:001.92%11.47%17.03%29.11%0.03%0.47%7.69%1.01%7.66%1.18%2.50%8.09%0.98%9.41%1.45%
2026-06-01T00:00:002.13%9.71%15.05%26.24%0.13%0.35%8.09%0.65%17.89%1.56%1.56%7.45%0.84%7.55%0.80%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Clothing and footwear chains category has changed over the months
Show data up to:
Range:
House
Others
Sinsay
H&M
Reserved
Mohito
CCC
Zara
Medicine
Cropp
New Yorker
Deichmann
Bershka
Stradivarius
HalfPrice
Worldbox

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand House from the Clothing and footwear chains category to shopping lists.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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