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Douglas

Brand Performance

to receive information about changes in the popularity of this brand.

BRAND CHARTS

Udział procentowy marek w kategorii Drugstores
Marka	Udział procentowy
dm	51.03%
Rossmann	40.76%
Hebe	5.00%
Natura	0.96%
SuperPharm	0.66%
Douglas	0.66%
Sephora	0.59%
Notino	0.31%
Kontigo	0.02%

Brand Douglas percentage share in the category Drugstores in the last month

Show data up to:

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.

0.66%Douglas

ALL BRANDS

Historyczny udział procentowy marek w kategorii Drugstores (miesięcznie)
Miesiąc	Hebe	Rossmann	Sephora	Kontigo	Natura	SuperPharm	Notino	dm	Douglas
2024-08-01T00:00:00	11.79%	65.56%	1.14%	0.08%	1.82%	1.56%	0.55%	15.97%	1.52%
2024-09-01T00:00:00	12.68%	64.90%	1.16%	0.02%	1.76%	1.50%	0.88%	15.90%	1.20%
2024-10-01T00:00:00	11.32%	65.90%	1.68%	0.04%	1.70%	1.52%	0.73%	15.80%	1.32%
2024-11-01T00:00:00	10.00%	65.89%	1.69%	0.07%	1.79%	1.39%	0.91%	16.62%	1.65%
2024-12-01T00:00:00	11.78%	69.30%	2.65%	0.04%	1.35%	1.32%	0.82%	9.83%	2.91%
2025-01-01T00:00:00	10.88%	66.80%	1.54%	0.02%	3.14%	1.28%	0.50%	14.91%	0.94%
2025-02-01T00:00:00	11.79%	65.59%	1.74%	0.00%	2.40%	1.19%	0.59%	15.31%	1.39%
2025-03-01T00:00:00	10.10%	63.12%	1.31%	0.04%	2.15%	1.01%	0.74%	20.17%	1.36%
2025-04-01T00:00:00	11.18%	67.87%	1.10%	0.00%	2.28%	1.14%	0.60%	14.70%	1.12%
2025-05-01T00:00:00	10.47%	63.87%	1.55%	0.00%	1.40%	0.98%	0.61%	19.61%	1.50%
2025-06-01T00:00:00	9.47%	65.49%	1.25%	0.00%	1.64%	1.29%	0.48%	19.17%	1.22%
2025-07-01T00:00:00	8.88%	58.50%	0.87%	0.00%	1.03%	1.21%	0.54%	27.96%	1.02%
2025-08-01T00:00:00	9.58%	62.81%	1.01%	0.00%	1.07%	0.75%	0.39%	23.28%	1.10%
2025-09-01T00:00:00	9.62%	61.98%	1.02%	0.00%	1.45%	0.88%	0.29%	23.69%	1.07%
2025-10-01T00:00:00	11.18%	71.32%	1.16%	0.00%	1.83%	1.14%	0.60%	11.75%	1.02%
2025-11-01T00:00:00	10.20%	65.91%	1.98%	0.05%	1.41%	0.99%	0.85%	17.10%	1.52%
2025-12-01T00:00:00	10.72%	71.02%	2.14%	0.01%	1.39%	1.10%	0.96%	10.42%	2.23%
2026-01-01T00:00:00	9.47%	59.60%	1.26%	0.00%	2.35%	1.04%	0.36%	25.09%	0.83%
2026-02-01T00:00:00	7.73%	49.74%	0.81%	0.00%	1.99%	0.67%	0.25%	38.18%	0.63%
2026-03-01T00:00:00	5.02%	32.04%	0.58%	0.00%	1.40%	0.31%	0.15%	60.21%	0.29%
2026-04-01T00:00:00	9.17%	53.56%	0.90%	0.00%	2.44%	0.79%	0.36%	32.01%	0.78%
2026-05-01T00:00:00	5.60%	39.40%	0.70%	0.03%	1.10%	0.66%	0.37%	51.43%	0.72%
2026-06-01T00:00:00	7.79%	60.82%	0.93%	0.02%	1.58%	0.98%	0.58%	26.33%	0.97%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Drugstores category has changed over the months

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Douglas from the Drugstores category to shopping lists.

Show data up to:

Range:

Manual entry (organic)

Leaflets

Advertising

SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase

6.2 h

Budynie i kaszki

Type Supplementary | 4–9 h

Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.

Przekąski słone

Słodycze

Napoje gazowane

Lody

Jogurty

Sery

Budynie i kaszki

1.4 h

1.8 h

2.1 h

3.5 h

4.8 h

5.4 h

6.2 h

Median of all categories: 7.3 h

Pieczywo

Mrożonki

Kawy i herbaty

Konserwy

Karma dla zwierząt

Płyny do prania

8.6 h

10.2 h

14.8 h

21 h

29 h

38 h

Real Purchase Rate

(RPR)

Shows what percentage of products added to shopping lists were actually purchased.Annual data

75.2%

Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.

The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.

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