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Adidas

Brand Performance

to receive information about changes in the popularity of this brand.

BRAND CHARTS

Udział procentowy marek w kategorii Dezodoranty i antyperspiranty
Marka	Udział procentowy
Rexona	55.98%
Perspirex	34.73%
Nivea	3.16%
Dove	1.70%
Garnier	1.24%
Adidas	0.97%
Old Spice	0.68%
Fa	0.42%
Axe	0.36%
Medispirant	0.30%
Lady Speed Stick	0.16%
Borotalco	0.15%
Isana	0.13%
Alterra	0.02%

Brand Adidas percentage share in the category Dezodoranty i antyperspiranty in the last month

Show data up to:

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.

0.97%Adidas

ALL BRANDS

Historyczny udział procentowy marek w kategorii Dezodoranty i antyperspiranty (miesięcznie)
Miesiąc	Garnier	Nivea	Rexona	Dove	Axe	Lady Speed Stick	Fa	Adidas	Old Spice	Medispirant	Alterra	Isana	Perspirex	Borotalco
2024-08-01T00:00:00	1.60%	5.51%	24.29%	43.96%	19.87%	0.30%	1.48%	0.65%	0.99%	0.75%	0.06%	0.26%	0.28%	0.00%
2024-09-01T00:00:00	2.88%	5.82%	29.36%	35.57%	20.35%	0.32%	2.25%	1.22%	0.81%	0.51%	0.10%	0.32%	0.43%	0.04%
2024-10-01T00:00:00	10.25%	23.90%	11.06%	10.44%	2.35%	1.42%	13.47%	16.18%	7.29%	2.10%	0.12%	0.68%	0.62%	0.12%
2024-11-01T00:00:00	8.06%	30.15%	11.88%	20.63%	4.51%	1.07%	6.29%	6.45%	7.42%	1.61%	0.05%	0.81%	1.07%	0.00%
2024-12-01T00:00:00	10.20%	23.50%	12.80%	15.28%	5.13%	1.36%	6.80%	10.08%	11.13%	1.48%	0.12%	0.87%	1.24%	0.00%
2025-01-01T00:00:00	11.31%	24.17%	14.49%	12.39%	2.10%	1.35%	13.95%	9.34%	5.89%	2.44%	0.14%	1.02%	1.42%	0.00%
2025-02-01T00:00:00	9.42%	31.63%	12.34%	12.05%	2.41%	1.83%	13.81%	5.55%	7.16%	1.61%	0.07%	0.95%	1.17%	0.00%
2025-03-01T00:00:00	0.99%	2.78%	90.90%	1.63%	0.28%	0.19%	0.93%	1.00%	0.75%	0.24%	0.02%	0.14%	0.14%	0.01%
2025-04-01T00:00:00	11.35%	29.12%	16.26%	14.52%	0.98%	3.10%	7.26%	5.52%	5.45%	2.50%	0.23%	1.59%	1.44%	0.68%
2025-05-01T00:00:00	5.38%	16.77%	53.60%	7.23%	1.08%	1.01%	4.12%	2.46%	4.23%	1.41%	0.18%	0.76%	1.37%	0.40%
2025-06-01T00:00:00	3.10%	7.07%	13.05%	3.76%	60.51%	0.37%	1.84%	3.65%	2.57%	1.10%	0.08%	0.26%	2.53%	0.13%
2025-07-01T00:00:00	3.79%	9.27%	21.80%	4.07%	0.90%	0.53%	2.28%	3.56%	2.09%	1.17%	0.05%	0.74%	20.28%	29.48%
2025-08-01T00:00:00	6.77%	9.77%	64.49%	6.77%	0.69%	1.00%	3.06%	1.75%	2.43%	1.31%	0.12%	0.78%	0.90%	0.16%
2025-09-01T00:00:00	2.51%	3.47%	5.66%	1.63%	0.25%	0.15%	1.37%	2.22%	1.10%	0.32%	0.04%	0.19%	0.25%	80.82%
2025-10-01T00:00:00	8.93%	33.66%	12.12%	10.39%	5.33%	1.73%	7.55%	9.97%	5.06%	1.25%	0.14%	1.25%	0.83%	1.80%
2025-11-01T00:00:00	11.87%	26.56%	7.78%	15.48%	0.75%	1.72%	5.19%	13.63%	13.98%	0.79%	0.09%	1.01%	0.66%	0.48%
2025-12-01T00:00:00	4.08%	7.03%	3.05%	4.80%	0.68%	0.55%	2.49%	4.93%	3.49%	0.33%	0.06%	0.61%	67.80%	0.12%
2026-01-01T00:00:00	19.84%	23.90%	17.48%	14.95%	1.23%	0.88%	6.42%	5.57%	6.10%	1.52%	0.18%	0.60%	0.78%	0.56%
2026-02-01T00:00:00	5.49%	24.06%	52.30%	4.57%	1.85%	0.34%	3.05%	2.69%	3.98%	0.42%	0.00%	0.46%	0.27%	0.51%
2026-03-01T00:00:00	1.31%	3.39%	88.13%	2.19%	0.71%	0.13%	0.75%	1.43%	1.58%	0.10%	0.02%	0.06%	0.12%	0.07%
2026-04-01T00:00:00	10.76%	27.89%	13.88%	13.97%	1.58%	1.04%	5.42%	9.27%	12.52%	1.27%	0.27%	0.77%	0.99%	0.36%
2026-05-01T00:00:00	8.76%	20.13%	11.96%	9.95%	1.78%	0.62%	2.52%	5.36%	5.33%	1.10%	0.15%	0.65%	29.16%	2.55%
2026-06-01T00:00:00	1.25%	2.75%	38.84%	1.55%	0.38%	0.15%	0.35%	0.58%	0.70%	0.29%	0.01%	0.09%	52.96%	0.09%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Dezodoranty i antyperspiranty category has changed over the months

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Adidas from the Dezodoranty i antyperspiranty category to shopping lists.

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Range:

Manual entry (organic)

Leaflets

Advertising

SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase

6.2 h

Budynie i kaszki

Type Supplementary | 4–9 h

Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.

Przekąski słone

Słodycze

Napoje gazowane

Lody

Jogurty

Sery

Budynie i kaszki

1.4 h

1.8 h

2.1 h

3.5 h

4.8 h

5.4 h

6.2 h

Median of all categories: 7.3 h

Pieczywo

Mrożonki

Kawy i herbaty

Konserwy

Karma dla zwierząt

Płyny do prania

8.6 h

10.2 h

14.8 h

21 h

29 h

38 h

Real Purchase Rate

(RPR)

Shows what percentage of products added to shopping lists were actually purchased.Annual data

75.2%

Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.

Brand Loyalty Index (BLI) marki w kategorii Dezodoranty i antyperspiranty (miesięcznie)
Miesiąc	BLI (%)
2024-08-01T00:00:00	100.00%
2024-09-01T00:00:00	100.00%
2024-10-01T00:00:00	100.00%
2024-11-01T00:00:00	68.60%
2024-12-01T00:00:00	100.00%
2025-01-01T00:00:00	100.00%
2025-02-01T00:00:00	100.00%
2025-03-01T00:00:00	100.00%
2025-04-01T00:00:00	38.36%
2025-05-01T00:00:00	100.00%
2025-06-01T00:00:00	100.00%
2025-07-01T00:00:00	71.82%
2025-08-01T00:00:00	54.24%
2025-09-01T00:00:00	100.00%
2025-10-01T00:00:00	39.55%
2025-11-01T00:00:00	56.22%
2025-12-01T00:00:00	100.00%
2026-01-01T00:00:00	82.71%
2026-02-01T00:00:00	100.00%
2026-03-01T00:00:00	100.00%
2026-04-01T00:00:00	100.00%
2026-05-01T00:00:00	100.00%
2026-06-01T00:00:00	100.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Dezodoranty i antyperspiranty added to the Listonic shopping list are entered with the brand.

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Range:

Bezwzględna liczba dodań produktów z kategorii Dezodoranty i antyperspiranty (miesięcznie)
Miesiąc	Dodania z marką	Wszystkie dodania z kategorii
2024-08-01T00:00:00	7238	7238
2024-09-01T00:00:00	4928	4928
2024-10-01T00:00:00	1619	1619
2024-11-01T00:00:00	1861	2713
2024-12-01T00:00:00	1617	1617
2025-01-01T00:00:00	1477	1477
2025-02-01T00:00:00	1369	1369
2025-03-01T00:00:00	14161	14161
2025-04-01T00:00:00	1322	3446
2025-05-01T00:00:00	2767	2767
2025-06-01T00:00:00	6255	6255
2025-07-01T00:00:00	4349	6055
2025-08-01T00:00:00	3205	5909
2025-09-01T00:00:00	9439	9439
2025-10-01T00:00:00	1444	3651
2025-11-01T00:00:00	2274	4045
2025-12-01T00:00:00	6940	6940
2026-01-01T00:00:00	2837	3430
2026-02-01T00:00:00	4751	4751
2026-03-01T00:00:00	19475	19475
2026-04-01T00:00:00	2212	2212
2026-05-01T00:00:00	3378	3378
2026-06-01T00:00:00	33861	33861

Additions of a product from category Dezodoranty i antyperspiranty

Absolute data on adding products from category Dezodoranty i antyperspiranty with a brand compared to all additions from the category.

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Number of additions Dezodoranty i antyperspiranty

Number of additions Dezodoranty i antyperspiranty with the brand

The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.

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