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The brand Berlinki belongs to the Parówki category.

Berlinki holds a 20.17% market share in the Parówki category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Berlinki

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BRAND CHARTS
Udział procentowy marek w kategorii Parówki
MarkaUdział procentowy
Tarczyński28.85%
Berlinki20.17%
Sokołów16.16%
Goodvalley Dolina Dobra10.29%
Kraina Wędlin10.12%
Pikok9.38%
JBB Bałdyga1.53%
Krakus1.52%
Morliny1.06%
Indykpol0.36%
Madej Wróbel0.30%
Łuków0.21%
Olewnik0.04%
Balcerzak0.00%
Henryk Kania0.00%
Duda0.00%
Bergio0.00%

Brand Berlinki percentage share in the category Parówki in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
20.17%Berlinki
ALL BRANDS
Historyczny udział procentowy marek w kategorii Parówki (miesięcznie)
MiesiącTarczyńskiSokołówŁukówOlewnikMorlinyPikokJBB BałdygaBalcerzakKraina WędlinHenryk KaniaKrakusIndykpolGoodvalley Dolina DobraBerlinkiDudaBergioMadej Wróbel
2024-08-01T00:00:0012.50%13.44%0.20%0.00%0.12%5.23%0.12%0.00%2.48%0.00%2.62%0.06%4.36%58.83%0.02%0.00%0.00%
2024-09-01T00:00:0010.89%12.35%0.12%0.00%0.31%3.05%0.02%0.00%2.44%0.00%2.21%0.09%3.33%65.09%0.09%0.00%0.02%
2024-10-01T00:00:0013.46%8.77%0.17%0.01%6.20%5.63%0.01%0.00%9.37%0.00%2.80%0.30%4.42%48.66%0.04%0.00%0.16%
2024-11-01T00:00:0014.10%10.75%0.20%0.01%3.27%8.06%0.03%0.00%13.26%0.00%1.94%0.17%4.87%43.32%0.00%0.00%0.03%
2024-12-01T00:00:0012.44%15.25%0.13%0.00%10.12%5.45%0.09%0.00%6.01%0.00%4.96%0.06%4.09%40.92%0.34%0.00%0.15%
2025-01-01T00:00:0017.61%10.03%0.14%0.01%6.53%8.06%0.00%0.00%6.75%0.00%1.60%0.14%3.08%45.59%0.24%0.00%0.23%
2025-02-01T00:00:0014.75%10.39%0.10%0.00%4.59%9.56%0.06%0.00%10.98%0.00%2.22%0.01%3.27%43.90%0.14%0.00%0.04%
2025-03-01T00:00:0028.59%17.71%0.16%0.02%3.80%11.06%0.33%0.00%6.03%0.00%2.06%0.06%6.42%23.35%0.25%0.00%0.17%
2025-04-01T00:00:0023.78%19.85%0.24%0.00%2.39%8.65%0.27%0.00%10.91%0.00%3.80%0.05%6.92%23.04%0.00%0.00%0.11%
2025-05-01T00:00:0020.00%24.88%0.34%0.16%4.57%8.74%0.42%0.00%2.57%0.00%1.71%0.97%6.46%29.08%0.03%0.00%0.08%
2025-06-01T00:00:0024.05%13.46%0.12%0.02%1.97%10.13%0.20%0.02%7.06%0.00%5.14%17.69%4.25%15.51%0.04%0.00%0.34%
2025-07-01T00:00:0020.40%18.39%0.20%0.05%3.90%11.70%0.20%0.00%10.46%0.00%3.67%0.28%5.21%25.40%0.05%0.00%0.10%
2025-08-01T00:00:0022.69%17.90%0.21%0.00%5.67%10.61%0.05%0.02%3.42%0.00%5.48%0.14%6.57%27.06%0.00%0.00%0.17%
2025-09-01T00:00:0014.49%17.50%0.17%0.06%3.59%10.91%0.02%0.00%10.30%0.00%1.41%0.14%6.74%34.58%0.04%0.00%0.06%
2025-10-01T00:00:0024.87%16.44%0.25%0.00%1.94%8.54%0.16%0.00%12.16%0.02%4.63%0.02%10.11%20.66%0.00%0.00%0.20%
2025-11-01T00:00:0014.76%14.21%0.11%0.41%0.20%15.45%0.17%0.00%21.08%0.00%6.36%0.28%7.85%18.75%0.00%0.00%0.39%
2025-12-01T00:00:0027.46%13.99%0.11%0.20%2.21%8.64%0.24%0.00%9.17%0.00%5.38%0.12%8.08%23.87%0.00%0.00%0.55%
2026-01-01T00:00:0027.22%13.21%0.20%0.28%0.62%14.93%0.21%0.00%12.96%0.00%2.06%0.37%10.11%17.03%0.00%0.00%0.80%
2026-02-01T00:00:0010.43%7.41%0.06%0.32%0.23%6.26%0.13%0.00%7.55%0.00%3.23%45.05%5.16%13.37%0.04%0.00%0.77%
2026-03-01T00:00:0017.01%7.76%0.07%0.36%0.71%7.53%0.15%0.00%9.71%0.00%2.05%37.10%9.76%7.29%0.04%0.00%0.49%
2026-04-01T00:00:0016.12%14.55%0.08%0.36%0.49%15.62%0.52%0.00%14.89%0.00%3.66%0.27%11.05%21.57%0.03%0.00%0.80%
2026-05-01T00:00:0031.52%12.46%0.05%0.29%0.36%12.36%0.13%0.00%12.07%0.00%5.92%0.13%7.65%16.47%0.00%0.00%0.57%
2026-06-01T00:00:0027.26%16.80%0.18%0.04%1.10%9.73%1.06%0.00%9.69%0.00%2.30%0.42%10.84%20.03%0.00%0.00%0.55%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Parówki category has changed over the months
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Berlinki
Others
Tarczyński
Sokołów
Goodvalley Dolina Dobra
Kraina Wędlin
Pikok
JBB Bałdyga
Krakus
Morliny
Indykpol
Madej Wróbel
Łuków
Olewnik
Balcerzak
Henryk Kania
Duda
Bergio

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Berlinki from the Parówki category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Parówki (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:009.64%
2024-09-01T00:00:0011.40%
2024-10-01T00:00:0013.51%
2024-11-01T00:00:0012.05%
2024-12-01T00:00:008.32%
2025-01-01T00:00:0013.21%
2025-02-01T00:00:0012.95%
2025-03-01T00:00:009.23%
2025-04-01T00:00:007.48%
2025-05-01T00:00:007.41%
2025-06-01T00:00:0010.22%
2025-07-01T00:00:008.30%
2025-08-01T00:00:008.01%
2025-09-01T00:00:0010.70%
2025-10-01T00:00:009.32%
2025-11-01T00:00:0014.14%
2025-12-01T00:00:0011.11%
2026-01-01T00:00:0013.05%
2026-02-01T00:00:0024.61%
2026-03-01T00:00:0022.22%
2026-04-01T00:00:0013.44%
2026-05-01T00:00:0017.11%
2026-06-01T00:00:0010.53%
0.90%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Parówki added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Parówki (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00488050617
2024-09-01T00:00:00574050337
2024-10-01T00:00:00774157278
2024-11-01T00:00:00716359466
2024-12-01T00:00:00469556447
2025-01-01T00:00:00880566663
2025-02-01T00:00:00724155926
2025-03-01T00:00:00515655851
2025-04-01T00:00:00375950260
2025-05-01T00:00:00381051445
2025-06-01T00:00:00501549084
2025-07-01T00:00:00397647906
2025-08-01T00:00:00421352612
2025-09-01T00:00:00517748402
2025-10-01T00:00:00511554856
2025-11-01T00:00:00751653153
2025-12-01T00:00:00659959396
2026-01-01T00:00:00854265462
2026-02-01T00:00:001583564348
2026-03-01T00:00:001378662056
2026-04-01T00:00:00714053141
2026-05-01T00:00:00827448347
2026-06-01T00:00:00937589043

Additions of a product from category Parówki

Absolute data on adding products from category Parówki with a brand compared to all additions from the category.
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Number of additions Parówki
Number of additions Parówki with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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