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The brand Hean belongs to the Makeup products category.

Hean holds a 0.41% market share in the Makeup products category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Hean

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Makeup products
MarkaUdział procentowy
Eveline36.71%
Bell16.71%
Wibo9.04%
Isana7.53%
AA4.25%
Maybelline3.84%
Miss Sporty3.70%
Rimmel3.70%
Inglot3.42%
Bourjois2.74%
Nyx2.33%
Lovely1.92%
L'Oréal1.64%
Max Factor0.96%
Catrice0.68%
Estee Lauder0.41%
Hean0.41%
Dr Irena Eris0.00%

Brand Hean percentage share in the category Makeup products in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.41%Hean
ALL BRANDS
Historyczny udział procentowy marek w kategorii Makeup products (miesięcznie)
MiesiącMaybellineMiss SportyMax FactorNyxL'OréalInglotLovelyWiboCatriceAAEstee LauderBellEvelineBourjoisHeanIsanaRimmelDr Irena Eris
2024-08-01T00:00:007.14%5.64%1.50%4.89%3.38%4.14%5.64%9.40%2.26%4.14%0.75%4.51%36.84%1.88%0.75%0.75%6.02%0.38%
2024-09-01T00:00:0011.24%1.12%4.49%2.25%3.75%5.99%7.87%7.12%3.75%4.49%1.12%3.37%28.46%1.12%0.00%5.62%7.49%0.75%
2024-10-01T00:00:006.14%2.27%1.82%2.73%3.18%4.77%4.09%6.82%1.14%4.32%0.23%6.59%36.36%0.68%0.91%3.86%14.09%0.00%
2024-11-01T00:00:007.07%0.76%2.27%2.27%1.77%3.28%7.07%7.07%1.52%2.78%0.00%8.84%45.20%1.52%0.51%1.01%7.07%0.00%
2024-12-01T00:00:006.11%2.44%0.00%3.05%2.85%3.87%4.68%3.26%0.61%4.89%0.41%3.46%50.10%0.61%0.41%2.65%10.18%0.41%
2025-01-01T00:00:0011.66%2.85%1.30%5.44%3.37%3.63%4.92%5.18%2.07%3.89%0.26%6.48%34.72%1.81%0.52%3.63%8.29%0.00%
2025-02-01T00:00:008.18%2.56%2.05%3.58%5.12%5.88%4.35%5.88%1.02%2.56%0.51%6.91%40.92%1.28%1.02%2.81%5.37%0.00%
2025-03-01T00:00:009.82%2.52%1.26%3.53%3.02%4.03%4.03%4.28%0.25%2.02%0.00%22.42%30.73%2.27%0.25%2.27%7.05%0.25%
2025-04-01T00:00:0011.05%4.65%2.33%3.20%3.78%2.91%6.40%7.27%1.45%4.36%0.00%4.36%36.63%2.91%0.58%2.62%4.65%0.87%
2025-05-01T00:00:006.26%1.94%1.51%3.02%1.51%2.16%4.54%2.81%1.94%3.02%0.65%17.93%40.60%2.16%1.08%2.16%6.26%0.43%
2025-06-01T00:00:006.52%1.45%1.09%4.71%3.99%6.88%2.90%4.35%2.90%6.52%1.09%5.80%30.43%1.45%0.36%4.35%14.86%0.36%
2025-07-01T00:00:0010.25%2.83%2.47%4.24%3.18%8.13%3.89%6.01%2.12%4.95%1.41%5.65%35.69%2.47%0.71%2.12%3.53%0.35%
2025-08-01T00:00:0012.02%1.47%2.35%4.11%4.40%4.11%5.57%11.14%1.47%4.99%0.59%6.45%32.84%0.59%0.88%1.47%5.28%0.29%
2025-09-01T00:00:009.84%1.97%3.15%3.94%2.36%5.91%5.12%8.66%1.57%3.54%0.79%6.30%36.22%1.18%1.97%3.54%3.94%0.00%
2025-10-01T00:00:007.40%1.02%1.53%3.57%3.32%6.12%2.30%6.89%1.79%1.79%0.26%4.34%47.19%1.02%0.51%3.32%7.65%0.00%
2025-11-01T00:00:0013.00%1.86%6.50%2.79%1.55%2.79%6.50%9.29%0.46%1.86%0.15%1.39%33.90%2.17%0.46%1.55%13.31%0.46%
2025-12-01T00:00:009.57%1.22%6.99%2.28%2.28%2.89%7.75%4.56%1.37%1.98%1.06%2.58%38.45%8.51%0.15%5.93%2.43%0.00%
2026-01-01T00:00:007.51%3.82%7.64%2.11%2.37%2.37%8.30%12.12%0.92%1.45%0.26%1.32%35.84%5.40%0.13%1.84%6.59%0.00%
2026-02-01T00:00:0011.83%0.92%3.69%3.38%2.46%2.92%8.60%1.38%0.77%1.54%0.00%2.15%37.79%3.69%1.23%5.53%11.98%0.15%
2026-03-01T00:00:005.33%1.13%5.98%1.94%1.78%2.42%7.43%1.94%0.65%2.10%0.32%3.55%52.50%1.13%0.48%1.62%9.53%0.16%
2026-04-01T00:00:0015.66%1.77%4.73%3.10%5.17%2.81%1.18%4.43%1.18%2.07%0.15%10.78%32.50%3.84%0.30%1.03%9.31%0.00%
2026-05-01T00:00:007.36%3.11%2.78%3.11%4.42%3.11%1.47%8.02%1.47%2.62%0.00%1.96%48.28%1.96%0.16%1.15%9.00%0.00%
2026-06-01T00:00:005.56%2.23%0.70%2.09%3.89%3.62%4.45%9.87%0.83%2.36%0.28%15.86%37.97%0.70%0.56%6.95%2.09%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Makeup products category has changed over the months
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Range:
Hean
Others
Eveline
Bell
Wibo
Isana
AA
Maybelline
Miss Sporty
Rimmel
Inglot
Bourjois
Nyx
Lovely
L'Oréal
Max Factor
Catrice
Estee Lauder
Dr Irena Eris

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Hean from the Makeup products category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Makeup products (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:004.45%
2024-09-01T00:00:004.97%
2024-10-01T00:00:006.50%
2024-11-01T00:00:005.08%
2024-12-01T00:00:008.06%
2025-01-01T00:00:0011.78%
2025-02-01T00:00:009.29%
2025-03-01T00:00:0011.56%
2025-04-01T00:00:0012.17%
2025-05-01T00:00:0010.17%
2025-06-01T00:00:007.78%
2025-07-01T00:00:006.56%
2025-08-01T00:00:004.97%
2025-09-01T00:00:004.48%
2025-10-01T00:00:006.10%
2025-11-01T00:00:008.96%
2025-12-01T00:00:008.43%
2026-01-01T00:00:009.11%
2026-02-01T00:00:009.13%
2026-03-01T00:00:009.63%
2026-04-01T00:00:009.76%
2026-05-01T00:00:008.14%
2026-06-01T00:00:007.20%
2.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Makeup products added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Makeup products (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:002665975
2024-09-01T00:00:002675369
2024-10-01T00:00:004406770
2024-11-01T00:00:003967795
2024-12-01T00:00:004916093
2025-01-01T00:00:003863277
2025-02-01T00:00:003914209
2025-03-01T00:00:003973434
2025-04-01T00:00:003442826
2025-05-01T00:00:004634552
2025-06-01T00:00:002763549
2025-07-01T00:00:002834313
2025-08-01T00:00:003416861
2025-09-01T00:00:002545675
2025-10-01T00:00:003926429
2025-11-01T00:00:006467212
2025-12-01T00:00:006587809
2026-01-01T00:00:007598329
2026-02-01T00:00:006517129
2026-03-01T00:00:006196428
2026-04-01T00:00:006776934
2026-05-01T00:00:006117508
2026-06-01T00:00:007199990

Additions of a product from category Makeup products

Absolute data on adding products from category Makeup products with a brand compared to all additions from the category.
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Range:
Number of additions Makeup products
Number of additions Makeup products with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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