Makeup products
The “Makeup products” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Makeup products – shopping list additions
2 709in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/11
of 11 subcategoriesOrganic additions
18.6%
Ads 0% | Leaflets 81.4%1. “Makeup products” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Makeup products | Body care | Perfumes | Hair care | Deodorants and antiperspirants | Facial care and cleansing | Hand and nail care | Eye area care |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Jun '26 | 92 | 942 | 310 | 460 | 307 | 111 | 18 | 18 |
| Jul '26 | 683 | 4529 | 2091 | 2783 | 2144 | 1193 | 77 | 146 |
| Aug '26 | 808 | 4902 | 2491 | 2075 | 1767 | 1215 | 256 | 126 |
| Sep '26 | 1126 | 7145 | 4924 | 3620 | 2546 | 1936 | 287 | 276 |
Makeup products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Makeup products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 41 |
| Jul | 303 |
| Aug | 358 |
| Sep | 499 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Makeup products: 2 709 additions in the period, 0% YoY. Ranked 6 of 11 subcategories in the category.
2. How do Poles plan to buy in the “Makeup products” subcategory?
SourcesMakeup products – source mix
| Sources | Value |
|---|---|
| From leaflets | 2206 |
| From ads | 0 |
| Organic | 503 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Makeup products | 81.43 | 0 | 18.57 |
| Body care | 80.21 | 0 | 19.79 |
| Perfumes | 79.93 | 0 | 20.07 |
| Hair care | 81.49 | 3.88 | 14.63 |
| Deodorants and antiperspirants | 80.09 | 0 | 19.91 |
| Facial care and cleansing | 82.33 | 0 | 17.67 |
| Hand and nail care | 71.94 | 0 | 28.06 |
| Eye area care | 86.4 | 0 | 13.6 |
Makeup products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 91 | 0 | 1 |
| Jul '26 | 623 | 0 | 60 |
| Aug '26 | 592 | 0 | 216 |
| Sep '26 | 900 | 0 | 226 |
Brands from the “Makeup products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lovely | 117 | 0 | 9 |
| Eveline | 101 | 0 | 5 |
| Bell | 90 | 0 | 2 |
| Maybelline | 80 | 0 | 5 |
| L'Oréal | 82 | 0 | 3 |
| Bourjois | 72 | 0 | 0 |
| Wibo | 57 | 0 | 1 |
| Isana | 35 | 0 | 0 |
| Max Factor | 11 | 0 | 0 |
| Catrice | 9 | 0 | 0 |
Source mix: organic 18.6%, from ads 0%, from leaflets 81.4%.
