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The brand Eveline belongs to the Makeup products category.

Eveline holds a 40.26% market share in the Makeup products category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Eveline

Makeup products
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BRAND CHARTS
Udział procentowy marek w kategorii Makeup products
MarkaUdział procentowy
Eveline40.26%
Maybelline10.39%
Bell8.44%
Wibo7.79%
Rimmel6.66%
Bourjois4.55%
L'Oréal4.06%
Lovely2.92%
Inglot2.60%
Nyx2.27%
Catrice2.11%
Isana2.11%
AA1.79%
Miss Sporty1.62%
Max Factor0.97%
Estee Lauder0.81%
Hean0.65%
Dr Irena Eris0.00%

Brand Eveline percentage share in the category Makeup products in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
40.26%Eveline
ALL BRANDS
Historyczny udział procentowy marek w kategorii Makeup products (miesięcznie)
MiesiącMaybellineMiss SportyMax FactorNyxL'OréalInglotLovelyWiboCatriceAAEstee LauderBellEvelineBourjoisHeanIsanaRimmelDr Irena Eris
2024-09-01T00:00:0011.24%1.12%4.49%2.25%3.75%5.99%7.87%7.12%3.75%4.49%1.12%3.37%28.46%1.12%0.00%5.62%7.49%0.75%
2024-10-01T00:00:006.14%2.27%1.82%2.73%3.18%4.77%4.09%6.82%1.14%4.32%0.23%6.59%36.36%0.68%0.91%3.86%14.09%0.00%
2024-11-01T00:00:007.07%0.76%2.27%2.27%1.77%3.28%7.07%7.07%1.52%2.78%0.00%8.84%45.20%1.52%0.51%1.01%7.07%0.00%
2024-12-01T00:00:006.11%2.44%0.00%3.05%2.85%3.87%4.68%3.26%0.61%4.89%0.41%3.46%50.10%0.61%0.41%2.65%10.18%0.41%
2025-01-01T00:00:0011.66%2.85%1.30%5.44%3.37%3.63%4.92%5.18%2.07%3.89%0.26%6.48%34.72%1.81%0.52%3.63%8.29%0.00%
2025-02-01T00:00:008.18%2.56%2.05%3.58%5.12%5.88%4.35%5.88%1.02%2.56%0.51%6.91%40.92%1.28%1.02%2.81%5.37%0.00%
2025-03-01T00:00:009.82%2.52%1.26%3.53%3.02%4.03%4.03%4.28%0.25%2.02%0.00%22.42%30.73%2.27%0.25%2.27%7.05%0.25%
2025-04-01T00:00:0011.05%4.65%2.33%3.20%3.78%2.91%6.40%7.27%1.45%4.36%0.00%4.36%36.63%2.91%0.58%2.62%4.65%0.87%
2025-05-01T00:00:006.26%1.94%1.51%3.02%1.51%2.16%4.54%2.81%1.94%3.02%0.65%17.93%40.60%2.16%1.08%2.16%6.26%0.43%
2025-06-01T00:00:006.52%1.45%1.09%4.71%3.99%6.88%2.90%4.35%2.90%6.52%1.09%5.80%30.43%1.45%0.36%4.35%14.86%0.36%
2025-07-01T00:00:0010.25%2.83%2.47%4.24%3.18%8.13%3.89%6.01%2.12%4.95%1.41%5.65%35.69%2.47%0.71%2.12%3.53%0.35%
2025-08-01T00:00:0012.02%1.47%2.35%4.11%4.40%4.11%5.57%11.14%1.47%4.99%0.59%6.45%32.84%0.59%0.88%1.47%5.28%0.29%
2025-09-01T00:00:009.84%1.97%3.15%3.94%2.36%5.91%5.12%8.66%1.57%3.54%0.79%6.30%36.22%1.18%1.97%3.54%3.94%0.00%
2025-10-01T00:00:007.40%1.02%1.53%3.57%3.32%6.12%2.30%6.89%1.79%1.79%0.26%4.34%47.19%1.02%0.51%3.32%7.65%0.00%
2025-11-01T00:00:0013.00%1.86%6.50%2.79%1.55%2.79%6.50%9.29%0.46%1.86%0.15%1.39%33.90%2.17%0.46%1.55%13.31%0.46%
2025-12-01T00:00:009.57%1.22%6.99%2.28%2.28%2.89%7.75%4.56%1.37%1.98%1.06%2.58%38.45%8.51%0.15%5.93%2.43%0.00%
2026-01-01T00:00:007.51%3.82%7.64%2.11%2.37%2.37%8.30%12.12%0.92%1.45%0.26%1.32%35.84%5.40%0.13%1.84%6.59%0.00%
2026-02-01T00:00:0011.83%0.92%3.69%3.38%2.46%2.92%8.60%1.38%0.77%1.54%0.00%2.15%37.79%3.69%1.23%5.53%11.98%0.15%
2026-03-01T00:00:005.33%1.13%5.98%1.94%1.78%2.42%7.43%1.94%0.65%2.10%0.32%3.55%52.50%1.13%0.48%1.62%9.53%0.16%
2026-04-01T00:00:0015.66%1.77%4.73%3.10%5.17%2.81%1.18%4.43%1.18%2.07%0.15%10.78%32.50%3.84%0.30%1.03%9.31%0.00%
2026-05-01T00:00:007.36%3.11%2.78%3.11%4.42%3.11%1.47%8.02%1.47%2.62%0.00%1.96%48.28%1.96%0.16%1.15%9.00%0.00%
2026-06-01T00:00:005.56%2.23%0.70%2.09%3.89%3.62%4.45%9.87%0.83%2.36%0.28%15.86%37.97%0.70%0.56%6.95%2.09%0.00%
2026-07-01T00:00:0010.54%2.70%1.47%1.47%5.15%5.64%2.57%3.19%1.47%3.68%0.37%12.25%38.48%3.92%0.86%2.33%3.92%0.00%
2026-08-01T00:00:0010.53%1.65%0.90%2.26%4.81%3.31%3.16%7.97%2.11%1.80%0.75%7.82%39.85%4.36%0.60%1.95%6.17%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Makeup products category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Eveline
Others
Maybelline
Bell
Wibo
Rimmel
Bourjois
L'Oréal
Lovely
Inglot
Nyx
Catrice
Isana
AA
Miss Sporty
Max Factor
Estee Lauder
Hean
Dr Irena Eris

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Eveline from the Makeup products category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
89.5 h
Makeup products
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Cosmetics and skincare”
Beard care
Shampoos
Cleansers and make up removers
Face masks, sheet masks
Cleansing strips
Nail polish removers and nail polishes
Eye patches
Bath salts, balls, and pearls
Conditioners, hair masks, and oils
Hair styling products
Hand creams
Protective lip balms
38.4 h
51.9 h
55.6 h
57.7 h
61.1 h
63.9 h
64.5 h
64.7 h
65 h
65.6 h
66.9 h
67.1 h
Median of the Cosmetics and skincare category: 67.9 h
Facials toners
Foot creams and balms
Dry shampoos
Body lotions
Perfumes
Sun protection
Makeup products
Facial creams
Hair colorization
Body scrubs
Serums, ampoules
Scalp peelings
68.6 h
76.1 h
76.1 h
77.7 h
79 h
84.6 h
89.5 h
90.6 h
99.2 h
105.9 h
123 h
173.5 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Makeup products (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:004.97%
2024-10-01T00:00:006.50%
2024-11-01T00:00:005.08%
2024-12-01T00:00:008.06%
2025-01-01T00:00:0011.78%
2025-02-01T00:00:009.29%
2025-03-01T00:00:0011.56%
2025-04-01T00:00:0012.17%
2025-05-01T00:00:0010.17%
2025-06-01T00:00:007.78%
2025-07-01T00:00:006.56%
2025-08-01T00:00:004.97%
2025-09-01T00:00:004.48%
2025-10-01T00:00:006.10%
2025-11-01T00:00:008.96%
2025-12-01T00:00:008.43%
2026-01-01T00:00:009.11%
2026-02-01T00:00:009.13%
2026-03-01T00:00:009.63%
2026-04-01T00:00:009.76%
2026-05-01T00:00:008.14%
2026-06-01T00:00:007.20%
2026-07-01T00:00:005.44%
2026-08-01T00:00:004.58%
-0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Makeup products added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Makeup products (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:002675369
2024-10-01T00:00:004406770
2024-11-01T00:00:003967795
2024-12-01T00:00:004916093
2025-01-01T00:00:003863277
2025-02-01T00:00:003914209
2025-03-01T00:00:003973434
2025-04-01T00:00:003442826
2025-05-01T00:00:004634552
2025-06-01T00:00:002763549
2025-07-01T00:00:002834313
2025-08-01T00:00:003416861
2025-09-01T00:00:002545675
2025-10-01T00:00:003926429
2025-11-01T00:00:006467212
2025-12-01T00:00:006587809
2026-01-01T00:00:007598329
2026-02-01T00:00:006517129
2026-03-01T00:00:006196428
2026-04-01T00:00:006776934
2026-05-01T00:00:006117508
2026-06-01T00:00:007199990
2026-07-01T00:00:0081614987
2026-08-01T00:00:0066514509

Additions of a product from category Makeup products

Absolute data on adding products from category Makeup products with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Makeup products
Number of additions Makeup products with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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