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The brand Łaciate belongs to the Mleko category.

Łaciate holds a 7.99% market share in the Mleko category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Łaciate

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BRAND CHARTS
Udział procentowy marek w kategorii Mleko
MarkaUdział procentowy
Mleczna Dolina35.54%
Mlekovita28.59%
Wypasione8.60%
Łaciate7.99%
Łowickie4.16%
Pilos4.15%
Piątnica3.83%
Zambrowskie2.51%
MU1.98%
Wiejskie1.15%
Mazurski Smak0.66%
Miletto0.60%
Koneckie0.18%
Wydojone0.06%

Brand Łaciate percentage share in the category Mleko in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
7.99%Łaciate
ALL BRANDS
Historyczny udział procentowy marek w kategorii Mleko (miesięcznie)
MiesiącKoneckieMazurski SmakMlekovitaMUPilosPiątnicaWiejskieWydojoneWypasioneZambrowskieŁaciateŁowickieMleczna DolinaMiletto
2024-08-01T00:00:001.96%0.14%11.74%11.32%5.45%10.90%2.59%0.77%21.24%0.28%17.68%11.60%4.26%0.07%
2024-09-01T00:00:001.96%0.22%18.65%4.06%7.84%10.52%2.76%0.29%5.95%0.44%26.12%14.66%6.46%0.07%
2024-10-01T00:00:000.70%1.34%24.22%9.42%9.34%5.48%1.92%1.06%20.04%0.04%12.84%1.43%12.18%0.00%
2024-11-01T00:00:000.71%2.37%16.87%6.16%10.17%3.89%0.94%0.12%19.21%0.15%18.56%18.16%2.37%0.31%
2024-12-01T00:00:000.69%7.26%19.64%4.92%2.24%5.91%1.92%0.07%22.50%0.07%16.37%1.30%16.82%0.30%
2025-01-01T00:00:000.45%5.59%13.19%5.90%5.83%3.82%1.81%0.15%21.18%4.55%14.56%3.87%18.82%0.27%
2025-02-01T00:00:000.70%0.20%23.05%2.67%6.22%3.68%0.77%0.20%14.51%1.47%23.69%2.95%19.77%0.11%
2025-03-01T00:00:000.69%5.22%18.76%6.01%8.37%6.06%1.66%0.03%15.28%3.33%21.80%4.02%8.50%0.28%
2025-04-01T00:00:000.51%11.52%23.18%2.10%6.50%7.06%2.53%0.40%20.78%0.15%13.77%2.81%8.53%0.15%
2025-05-01T00:00:000.47%0.71%26.26%2.90%4.13%4.53%1.32%0.11%28.20%4.76%14.58%3.44%8.58%0.00%
2025-06-01T00:00:000.35%4.12%24.27%1.63%5.46%4.89%1.51%0.22%15.01%0.27%22.74%7.36%12.19%0.00%
2025-07-01T00:00:000.37%1.26%18.90%7.38%2.50%4.14%1.19%0.40%22.86%0.69%20.63%2.70%16.57%0.40%
2025-08-01T00:00:000.45%0.31%15.20%3.44%7.98%5.98%1.00%0.38%21.42%0.07%20.98%7.29%15.41%0.10%
2025-09-01T00:00:000.63%3.12%14.78%1.41%4.05%4.03%0.63%0.35%37.02%0.08%20.95%6.09%6.04%0.81%
2025-10-01T00:00:000.26%0.72%16.80%1.50%8.94%2.58%0.49%0.26%13.61%0.12%30.87%6.32%17.38%0.17%
2025-11-01T00:00:000.27%3.02%28.39%2.78%8.59%2.86%1.22%0.14%9.73%0.16%18.45%2.56%21.31%0.52%
2025-12-01T00:00:000.27%3.16%44.40%1.81%11.21%3.55%1.39%0.10%11.75%0.11%17.66%2.92%1.61%0.07%
2026-01-01T00:00:000.10%1.65%38.56%2.44%3.55%3.02%1.54%0.20%10.73%0.06%9.76%4.90%23.28%0.23%
2026-02-01T00:00:000.08%1.47%50.04%1.55%5.66%1.41%0.55%0.16%10.82%0.19%7.65%1.39%18.52%0.51%
2026-03-01T00:00:000.10%2.11%34.61%2.65%2.76%2.48%1.30%0.17%12.49%0.11%15.34%3.01%22.47%0.42%
2026-04-01T00:00:000.15%0.32%29.44%6.81%5.06%3.91%2.49%0.13%8.35%2.53%8.99%2.70%28.85%0.27%
2026-05-01T00:00:000.12%1.20%24.67%1.85%3.57%1.76%0.57%0.08%11.91%0.07%20.45%3.31%30.34%0.12%
2026-06-01T00:00:000.14%0.25%25.79%1.40%3.34%2.80%0.69%0.15%9.80%2.48%6.71%5.05%41.22%0.18%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Mleko category has changed over the months
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Łaciate
Others
Mleczna Dolina
Mlekovita
Wypasione
Łowickie
Pilos
Piątnica
Zambrowskie
MU
Wiejskie
Mazurski Smak
Miletto
Koneckie
Wydojone

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Łaciate from the Mleko category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Mleko (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:001.13%
2024-09-01T00:00:001.08%
2024-10-01T00:00:003.16%
2024-11-01T00:00:003.19%
2024-12-01T00:00:002.86%
2025-01-01T00:00:005.03%
2025-02-01T00:00:004.08%
2025-03-01T00:00:002.77%
2025-04-01T00:00:002.95%
2025-05-01T00:00:003.41%
2025-06-01T00:00:003.50%
2025-07-01T00:00:003.28%
2025-08-01T00:00:002.34%
2025-09-01T00:00:003.25%
2025-10-01T00:00:005.70%
2025-11-01T00:00:007.02%
2025-12-01T00:00:006.08%
2026-01-01T00:00:008.72%
2026-02-01T00:00:0012.07%
2026-03-01T00:00:008.95%
2026-04-01T00:00:009.97%
2026-05-01T00:00:009.83%
2026-06-01T00:00:005.37%
4.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Mleko added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Mleko (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:001431126867
2024-09-01T00:00:001378128019
2024-10-01T00:00:004542143542
2024-11-01T00:00:004806150828
2024-12-01T00:00:004369152697
2025-01-01T00:00:008171162463
2025-02-01T00:00:005432133046
2025-03-01T00:00:003908140985
2025-04-01T00:00:003951134157
2025-05-01T00:00:004478131422
2025-06-01T00:00:004051115789
2025-07-01T00:00:004037123007
2025-08-01T00:00:002908124187
2025-09-01T00:00:003971122065
2025-10-01T00:00:007797136843
2025-11-01T00:00:009246131641
2025-12-01T00:00:009466155564
2026-01-01T00:00:0014207162961
2026-02-01T00:00:0017184142411
2026-03-01T00:00:0012959144778
2026-04-01T00:00:0014016140515
2026-05-01T00:00:0011733119348
2026-06-01T00:00:0012195226892

Additions of a product from category Mleko

Absolute data on adding products from category Mleko with a brand compared to all additions from the category.
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Number of additions Mleko
Number of additions Mleko with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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