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Mleko

The “Mleko” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Mleko – shopping list additions

2 189 996in Sep '25–Aug '26

↑ 33.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)

Rank in category

1/3

of 3 subcategories

Organic additions

92.2%

Ads 1.8% | Leaflets 6.1%

1. “Mleko” purchase trends against the category

Trend

Monthly number of additions to shopping lists (Listonic + Moja Gazetka)

All subcategories – monthly additions

All subcategories – monthly additions
Month	Mleko	Napoje roślinne	Mleko i napoje mleczne wysokobiałkowe
Sep '24	128019	19255	947
Oct '24	143542	21987	1059
Nov '24	150828	22102	943
Dec '24	152697	19585	616
Jan '25	162463	25061	1456
Feb '25	133046	21216	1232
Mar '25	140985	27663	1234
Apr '25	134157	19702	1047
May '25	131422	20268	1051
Jun '25	115789	17463	1067
Jul '25	123007	18254	1284
Aug '25	124187	19401	1404
Sep '25	122065	19103	966
Oct '25	136843	21907	4438
Nov '25	131641	20197	956
Dec '25	155564	19836	825
Jan '26	162961	28079	3563
Feb '26	142411	20337	4919
Mar '26	144778	20501	1468
Apr '26	140515	19893	1238
May '26	119348	17855	1392
Jun '26	226892	33478	2254
Jul '26	344285	50231	3584
Aug '26	362693	49358	3459

Mleko – monthly seasonality (index, 100 = average)

Mleko – monthly seasonality (index, 100 = average)
Month	Mleko – monthly seasonality (index, 100 = average)
Jan	102
Feb	86
Mar	90
Apr	86
May	79
Jun	107
Jul	146
Aug	153
Sep	78
Oct	88
Nov	88
Dec	97

Mleko: 2 189 996 additions in the period, 33.5% YoY. Ranked 1 of 3 subcategories in the category.

2. How do Poles plan to buy in the “Mleko” subcategory?

Sources

Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets

Mleko – source mix

Mleko – source mix
Sources	Value
From leaflets	232691
From ads	67354
Organic	3530093

Source mix comparison – all subcategories

Source mix comparison – all subcategories
Category	From leaflets	From ads	Organic
Mleko	6.08	1.76	92.16
Napoje roślinne	1.5	3.36	95.14
Mleko i napoje mleczne wysokobiałkowe	11.56	19.86	68.58

Mleko – source evolution over time

Mleko – source evolution over time
Month	From leaflets	From ads	Organic
Sep '24	443	2264	125312
Oct '24	5020	1929	136593
Nov '24	5728	1941	143159
Dec '24	4334	1534	146829
Jan '25	8373	3685	150405
Feb '25	5219	3020	124807
Mar '25	4808	2764	133413
Apr '25	4389	1566	128202
May '25	3653	1756	126013
Jun '25	3452	1539	110798
Jul '25	3872	1296	117839
Aug '25	2639	1477	120071
Sep '25	2812	2734	116519
Oct '25	6470	4186	126187
Nov '25	11443	1682	118516
Dec '25	13395	1958	140211
Jan '26	18988	3099	140874
Feb '26	16898	7284	118229
Mar '26	20751	4238	119789
Apr '26	17799	2208	120508
May '26	13804	3085	102459
Jun '26	18375	3376	205141
Jul '26	21117	2003	321165
Aug '26	18909	6730	337054

Brands from the “Mleko” subcategory – additions by source over the last year (top 10)

Brands from the “Mleko” subcategory – additions by source over the last year (top 10)
Brand	From leaflets	From ads	Organic
Mlekovita	49947	6990	4139
Mleczna Dolina	36776	1	3971
Łaciate	15650	6722	8325
Wypasione	20653	1259	5401
Pilos	8384	1	1982
Piątnica	1875	2	5228
Łowickie	4898	326	1849
MU	2780	880	2317
Mazurski Smak	3299	146	708
Wiejskie	1586	0	1050

Source mix: organic 92.2%, from ads 1.8%, from leaflets 6.1%.

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Month	Mleko – monthly seasonality (index, 100 = average)
Jan	102
Feb	86
Mar	90
Apr	86
May	79
Jun	107
Jul	146
Aug	153
Sep	78
Oct	88
Nov	88
Dec	97

Month	Mleko – monthly seasonality (index, 100 = average)
Jan	102
Feb	86
Mar	90
Apr	86
May	79
Jun	107
Jul	146
Aug	153
Sep	78
Oct	88
Nov	88
Dec	97

Month	Mleko – monthly seasonality (index, 100 = average)
Jan	102
Feb	86
Mar	90
Apr	86
May	79
Jun	107
Jul	146
Aug	153
Sep	78
Oct	88
Nov	88
Dec	97