Eggs

Eggs are growing with the group, but at a slower pace than most peers: volume reached 283,874 additions in August 2026, after rising from 166,764 in June and 268,028 in July. Year over year, Eggs grew 32.9%, matching the positive direction of all related categories but trailing Desserts, curds, porridges, Yogurts, kefirs, buttermilk and Cheeses, curds, cottage cheese; it ranked fourth of seven categories. Seasonality is uneven, with the index peaking at 147 in April and reaching its low of 75 in January.

Eggs rely on consumer initiative more than most comparable categories: organic additions represented 94.84% of volume, while ads contributed 2.06% and leaflets 3.10%. The organic share is above Desserts, curds, porridges, Yogurts, kefirs, buttermilk, Cheeses, curds, cottage cheese and Milk and plant-based drinks, but below Creams and sour creams and Roślinne zamienniki nabiału. The low ads share indicates limited ad-driven volume in this category relative to Yogurts, kefirs, buttermilk and Cheeses, curds, cottage cheese.