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The brand Łowickie belongs to the Mleko category.

Łowickie holds a 1.10% market share in the Mleko category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Łowickie

Mleko
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Mleko
MarkaUdział procentowy
Mlekovita31.64%
Mleczna Dolina24.70%
Łaciate21.48%
Wypasione9.61%
Piątnica3.49%
Pilos2.19%
MU1.51%
Mazurski Smak1.43%
Wiejskie1.26%
Zambrowskie1.19%
Łowickie1.10%
Koneckie0.21%
Wydojone0.12%
Miletto0.07%

Brand Łowickie percentage share in the category Mleko in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.10%Łowickie
ALL BRANDS
Historyczny udział procentowy marek w kategorii Mleko (miesięcznie)
MiesiącKoneckieMazurski SmakMlekovitaMUPilosPiątnicaWiejskieWydojoneWypasioneZambrowskieŁaciateŁowickieMleczna DolinaMiletto
2024-09-01T00:00:001.96%0.22%18.65%4.06%7.84%10.52%2.76%0.29%5.95%0.44%26.12%14.66%6.46%0.07%
2024-10-01T00:00:000.70%1.34%24.22%9.42%9.34%5.48%1.92%1.06%20.04%0.04%12.84%1.43%12.18%0.00%
2024-11-01T00:00:000.71%2.37%16.87%6.16%10.17%3.89%0.94%0.12%19.21%0.15%18.56%18.16%2.37%0.31%
2024-12-01T00:00:000.69%7.26%19.64%4.92%2.24%5.91%1.92%0.07%22.50%0.07%16.37%1.30%16.82%0.30%
2025-01-01T00:00:000.45%5.59%13.19%5.90%5.83%3.82%1.81%0.15%21.18%4.55%14.56%3.87%18.82%0.27%
2025-02-01T00:00:000.70%0.20%23.05%2.67%6.22%3.68%0.77%0.20%14.51%1.47%23.69%2.95%19.77%0.11%
2025-03-01T00:00:000.69%5.22%18.76%6.01%8.37%6.06%1.66%0.03%15.28%3.33%21.80%4.02%8.50%0.28%
2025-04-01T00:00:000.51%11.52%23.18%2.10%6.50%7.06%2.53%0.40%20.78%0.15%13.77%2.81%8.53%0.15%
2025-05-01T00:00:000.47%0.71%26.26%2.90%4.13%4.53%1.32%0.11%28.20%4.76%14.58%3.44%8.58%0.00%
2025-06-01T00:00:000.35%4.12%24.27%1.63%5.46%4.89%1.51%0.22%15.01%0.27%22.74%7.36%12.19%0.00%
2025-07-01T00:00:000.37%1.26%18.90%7.38%2.50%4.14%1.19%0.40%22.86%0.69%20.63%2.70%16.57%0.40%
2025-08-01T00:00:000.45%0.31%15.20%3.44%7.98%5.98%1.00%0.38%21.42%0.07%20.98%7.29%15.41%0.10%
2025-09-01T00:00:000.63%3.12%14.78%1.41%4.05%4.03%0.63%0.35%37.02%0.08%20.95%6.09%6.04%0.81%
2025-10-01T00:00:000.26%0.72%16.80%1.50%8.94%2.58%0.49%0.26%13.61%0.12%30.87%6.32%17.38%0.17%
2025-11-01T00:00:000.27%3.02%28.39%2.78%8.59%2.86%1.22%0.14%9.73%0.16%18.45%2.56%21.31%0.52%
2025-12-01T00:00:000.27%3.16%44.40%1.81%11.21%3.55%1.39%0.10%11.75%0.11%17.66%2.92%1.61%0.07%
2026-01-01T00:00:000.10%1.65%38.56%2.44%3.55%3.02%1.54%0.20%10.73%0.06%9.76%4.90%23.28%0.23%
2026-02-01T00:00:000.08%1.47%50.04%1.55%5.66%1.41%0.55%0.16%10.82%0.19%7.65%1.39%18.52%0.51%
2026-03-01T00:00:000.10%2.11%34.61%2.65%2.76%2.48%1.30%0.17%12.49%0.11%15.34%3.01%22.47%0.42%
2026-04-01T00:00:000.15%0.32%29.44%6.81%5.06%3.91%2.49%0.13%8.35%2.53%8.99%2.70%28.85%0.27%
2026-05-01T00:00:000.12%1.20%24.67%1.85%3.57%1.76%0.57%0.08%11.91%0.07%20.45%3.31%30.34%0.12%
2026-06-01T00:00:000.14%0.25%25.79%1.40%3.34%2.80%0.69%0.15%9.80%2.48%6.71%5.05%41.22%0.18%
2026-07-01T00:00:000.15%1.66%43.88%1.61%3.86%4.77%1.71%0.10%11.77%0.24%8.94%1.16%19.47%0.68%
2026-08-01T00:00:000.18%1.39%31.82%1.45%2.12%3.49%1.35%0.12%9.53%1.25%20.29%1.10%25.82%0.07%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Mleko category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Łowickie
Others
Mlekovita
Mleczna Dolina
Łaciate
Wypasione
Piątnica
Pilos
MU
Mazurski Smak
Wiejskie
Zambrowskie
Koneckie
Wydojone
Miletto

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Łowickie from the Mleko category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
28.6 h
Mleko
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Dairy products and eggs”
Mozarella cheese
Salad cheeses
Plain and Greek yogurts
Sandwich cheese spreads
Blue cheeses
White cheeses, curds
Skyry, kvarg
Yellow cheeses
Creams and sour creams
Flavored yogurts
Desserts, curds, porridges
Cheese sticks
13.8 h
14.2 h
14.4 h
15.2 h
15.3 h
15.5 h
15.8 h
15.9 h
16 h
16.2 h
16.3 h
16.3 h
Median of the Dairy products and eggs category: 16.3 h
Drinkable yogurts and milk beverages
Processed cheeses
Sery i twarogi wysokobiałkowe
Jogurty i desery wysokobiałkowe
Mleko i napoje mleczne wysokobiałkowe
Cheeses for cheesecake
Kefirs, sour milk, buttermilk
Eggs
Mleko
Roślinne zamienniki nabiału
Napoje roślinne
16.4 h
16.7 h
17.1 h
17.2 h
17.3 h
18.6 h
18.8 h
28.5 h
28.6 h
31.5 h
33.4 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Mleko (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:001.08%
2024-10-01T00:00:003.16%
2024-11-01T00:00:003.19%
2024-12-01T00:00:002.86%
2025-01-01T00:00:005.03%
2025-02-01T00:00:004.08%
2025-03-01T00:00:002.77%
2025-04-01T00:00:002.95%
2025-05-01T00:00:003.41%
2025-06-01T00:00:003.50%
2025-07-01T00:00:003.28%
2025-08-01T00:00:002.34%
2025-09-01T00:00:003.25%
2025-10-01T00:00:005.70%
2025-11-01T00:00:007.02%
2025-12-01T00:00:006.08%
2026-01-01T00:00:008.72%
2026-02-01T00:00:0012.07%
2026-03-01T00:00:008.95%
2026-04-01T00:00:009.97%
2026-05-01T00:00:009.83%
2026-06-01T00:00:005.37%
2026-07-01T00:00:004.54%
2026-08-01T00:00:005.54%
4.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Mleko added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Mleko (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:001378128019
2024-10-01T00:00:004542143542
2024-11-01T00:00:004806150828
2024-12-01T00:00:004369152697
2025-01-01T00:00:008171162463
2025-02-01T00:00:005432133046
2025-03-01T00:00:003908140985
2025-04-01T00:00:003951134157
2025-05-01T00:00:004478131422
2025-06-01T00:00:004051115789
2025-07-01T00:00:004037123007
2025-08-01T00:00:002908124187
2025-09-01T00:00:003971122065
2025-10-01T00:00:007797136843
2025-11-01T00:00:009246131641
2025-12-01T00:00:009466155564
2026-01-01T00:00:0014207162961
2026-02-01T00:00:0017184142411
2026-03-01T00:00:0012959144778
2026-04-01T00:00:0014016140515
2026-05-01T00:00:0011733119348
2026-06-01T00:00:0012195226892
2026-07-01T00:00:0015630344285
2026-08-01T00:00:0020095362693

Additions of a product from category Mleko

Absolute data on adding products from category Mleko with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Mleko
Number of additions Mleko with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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