Gellwe
Cupcakes, muffins, wafflesGellwe ranks 4th of 4 brands in the Cupcakes, muffins, waffles category with a 2.78% share over the last four weeks.
The category leader is Dr. Oetker with a 43.06% share.
Its monthly share for September 2026 was 2.74%, compared with 0.24% the month before.
Its highest monthly share in the period shown, 32.99%, came in December 2024.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Gellwe from the Cupcakes, muffins, waffles category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase37.6 h
Cupcakes, muffins, waffles
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Fixes for cream and cheesecakes
Yeast and sourdough
Jellies
Puddings and porridges
The cakes are ready
Baking powders
13.2 h
17.1 h
28 h
32.5 h
36.1 h
36.5 h
Median of the Desserts and pastries category: 36.7 h
Delicacies
Cupcakes, muffins, waffles
Sugars, flavor extracts and pastes
Gelling agents and thickeners
Jelly jellies
Icings and glazes for cakes
37 h
37.6 h
38.7 h
40.7 h
53.8 h
58.2 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 18.31% |
| 2024-11-01T00:00:00 | 2.48% |
| 2024-12-01T00:00:00 | 4.38% |
| 2025-01-01T00:00:00 | 5.16% |
| 2025-02-01T00:00:00 | 3.62% |
| 2025-03-01T00:00:00 | 3.63% |
| 2025-04-01T00:00:00 | 3.51% |
| 2025-05-01T00:00:00 | 67.38% |
| 2025-06-01T00:00:00 | 3.14% |
| 2025-07-01T00:00:00 | 3.83% |
| 2025-08-01T00:00:00 | 2.30% |
| 2025-09-01T00:00:00 | 4.06% |
| 2025-10-01T00:00:00 | 5.28% |
| 2025-11-01T00:00:00 | 26.52% |
| 2025-12-01T00:00:00 | 11.97% |
| 2026-01-01T00:00:00 | 2.34% |
| 2026-02-01T00:00:00 | 11.73% |
| 2026-03-01T00:00:00 | 69.12% |
| 2026-04-01T00:00:00 | 24.65% |
| 2026-05-01T00:00:00 | 4.63% |
| 2026-06-01T00:00:00 | 43.27% |
| 2026-07-01T00:00:00 | 48.93% |
| 2026-08-01T00:00:00 | 44.18% |
| 2026-09-01T00:00:00 | 3.45% |
-14.90%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Cupcakes, muffins, waffles with the brandAll additions Cupcakes, muffins, waffles
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 509 | 2780 |
| 2024-11-01T00:00:00 | 53 | 2136 |
| 2024-12-01T00:00:00 | 97 | 2213 |
| 2025-01-01T00:00:00 | 112 | 2172 |
| 2025-02-01T00:00:00 | 70 | 1934 |
| 2025-03-01T00:00:00 | 82 | 2258 |
| 2025-04-01T00:00:00 | 102 | 2907 |
| 2025-05-01T00:00:00 | 4655 | 6909 |
| 2025-06-01T00:00:00 | 67 | 2136 |
| 2025-07-01T00:00:00 | 86 | 2243 |
| 2025-08-01T00:00:00 | 49 | 2131 |
| 2025-09-01T00:00:00 | 84 | 2069 |
| 2025-10-01T00:00:00 | 130 | 2463 |
| 2025-11-01T00:00:00 | 730 | 2753 |
| 2025-12-01T00:00:00 | 308 | 2574 |
| 2026-01-01T00:00:00 | 58 | 2474 |
| 2026-02-01T00:00:00 | 291 | 2481 |
| 2026-03-01T00:00:00 | 4914 | 7109 |
| 2026-04-01T00:00:00 | 936 | 3797 |
| 2026-05-01T00:00:00 | 113 | 2440 |
| 2026-06-01T00:00:00 | 2606 | 6022 |
| 2026-07-01T00:00:00 | 4913 | 10040 |
| 2026-08-01T00:00:00 | 3309 | 7490 |
| 2026-09-01T00:00:00 | 219 | 6357 |
Additions of a product from category Cupcakes, muffins, waffles
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cupcakes, muffins, wafflesNumber of additions Cupcakes, muffins, waffles with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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