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Castello

Baking powders
to receive information about changes in the popularity of this brand.

Castello ranks 6th of 7 brands in the Baking powders category with a 0.00% share over the last four weeks.

The category leader is Gellwe with a 52.78% share.

Its monthly share for September 2026 was 0.00%, compared with 0.00% the month before.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Baking powders
MarkaUdział procentowy
Gellwe52.78%
Dr. Oetker27.78%
Winiary11.11%
Delecta8.33%
Cykoria0.00%
Castello0.00%
Celiko0.00%

Brand Castello percentage share in the category Baking powders in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.00%Castello
ALL BRANDS
Historical market share of brands in the Baking powders category (monthly)
MonthDelectaGellweDr. OetkerCykoriaWiniaryCastelloCeliko
October 202444.44%11.11%33.33%0.00%11.11%0.00%0.00%
November 20242.78%80.56%12.50%0.00%2.78%0.00%1.39%
December 20249.09%40.91%45.45%0.00%4.55%0.00%0.00%
January 20250.00%80.00%20.00%0.00%0.00%0.00%0.00%
February 20252.11%91.55%3.52%0.00%2.82%0.00%0.00%
March 20250.00%81.82%16.88%0.00%0.00%0.00%1.30%
April 202510.81%81.08%6.76%0.00%1.35%0.00%0.00%
May 20257.14%78.57%7.14%0.00%3.57%0.00%3.57%
June 20250.00%91.23%5.26%0.00%3.51%0.00%0.00%
July 202511.11%22.22%44.44%0.00%22.22%0.00%0.00%
August 20250.00%0.00%75.00%0.00%25.00%0.00%0.00%
September 20250.00%0.00%71.43%0.00%28.57%0.00%0.00%
October 202524.00%0.00%72.00%0.00%4.00%0.00%0.00%
November 20253.70%57.41%27.78%0.00%7.41%0.00%3.70%
December 20252.02%91.53%4.84%0.00%1.21%0.00%0.40%
January 20265.00%15.00%45.00%0.00%35.00%0.00%0.00%
February 20261.33%48.00%48.00%0.00%1.33%0.00%1.33%
March 20260.15%99.19%0.61%0.00%0.04%0.00%0.00%
April 20263.03%81.82%9.09%0.00%3.03%0.00%3.03%
May 20260.00%40.00%40.00%0.00%0.00%0.00%20.00%
June 20260.00%83.33%16.67%0.00%0.00%0.00%0.00%
July 20267.84%50.98%39.22%0.00%1.96%0.00%0.00%
August 20263.33%83.33%11.11%0.00%2.22%0.00%0.00%
September 20268.11%54.05%27.03%0.00%10.81%0.00%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Baking powders category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Castello
Others
Gellwe
Dr. Oetker
Winiary
Delecta
Cykoria
Celiko

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Castello from the Baking powders category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
36.5 h
Baking powders
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Desserts and pastries”
Fixes for cream and cheesecakes
Yeast and sourdough
Jellies
Puddings and porridges
The cakes are ready
Baking powders
13.2 h
17.1 h
28 h
32.5 h
36.1 h
36.5 h
Median of the Desserts and pastries category: 36.7 h
Delicacies
Cupcakes, muffins, waffles
Sugars, flavor extracts and pastes
Gelling agents and thickeners
Jelly jellies
Icings and glazes for cakes
37 h
37.6 h
38.7 h
40.7 h
53.8 h
58.2 h
Brand Loyalty Index (BLI) marki w kategorii Baking powders (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:000.22%
2024-11-01T00:00:000.90%
2024-12-01T00:00:000.35%
2025-01-01T00:00:000.33%
2025-02-01T00:00:001.97%
2025-03-01T00:00:001.11%
2025-04-01T00:00:000.69%
2025-05-01T00:00:000.44%
2025-06-01T00:00:000.97%
2025-07-01T00:00:000.14%
2025-08-01T00:00:000.06%
2025-09-01T00:00:000.10%
2025-10-01T00:00:000.31%
2025-11-01T00:00:000.72%
2025-12-01T00:00:001.93%
2026-01-01T00:00:000.29%
2026-02-01T00:00:001.18%
2026-03-01T00:00:0045.54%
2026-04-01T00:00:000.39%
2026-05-01T00:00:000.09%
2026-06-01T00:00:000.66%
2026-07-01T00:00:000.33%
2026-08-01T00:00:000.54%
2026-09-01T00:00:000.21%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Baking powders added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Baking powders (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:00188251
2024-11-01T00:00:00727976
2024-12-01T00:00:004412527
2025-01-01T00:00:00257644
2025-02-01T00:00:001427197
2025-03-01T00:00:00776949
2025-04-01T00:00:007410678
2025-05-01T00:00:00286342
2025-06-01T00:00:00575860
2025-07-01T00:00:0096213
2025-08-01T00:00:0046842
2025-09-01T00:00:0076862
2025-10-01T00:00:00258098
2025-11-01T00:00:00547483
2025-12-01T00:00:0024812838
2026-01-01T00:00:00206897
2026-02-01T00:00:00756375
2026-03-01T00:00:00716015721
2026-04-01T00:00:00338359
2026-05-01T00:00:0055597
2026-06-01T00:00:00669995
2026-07-01T00:00:005115229
2026-08-01T00:00:009016539
2026-09-01T00:00:003717631

Additions of a product from category Baking powders

Absolute data on adding products from category Baking powders with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Baking powders
Number of additions Baking powders with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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