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Dr. Oetker Żelfix

Gelling agents and thickeners
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Dr. Oetker Żelfix leads the Gelling agents and thickeners category with a 80.68% share over the last four weeks (5 brands compared).

Its monthly share for September 2026 was 80.46%, compared with 86.86% the month before.

Its highest monthly share in the period shown, 96.97%, came in April 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Gelling agents and thickeners
MarkaUdział procentowy
Dr. Oetker Żelfix80.68%
Delecta Dżemix14.79%
Gellwe Konfiturex3.97%
Celiko Dżemofix0.33%
Diamant cukier żelujący0.22%

Brand Dr. Oetker Żelfix percentage share in the category Gelling agents and thickeners in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
80.68%Dr. Oetker Żelfix
ALL BRANDS
Historical market share of brands in the Gelling agents and thickeners category (monthly)
MonthDr. Oetker ŻelfixCeliko DżemofixDiamant cukier żelującyDelecta DżemixGellwe Konfiturex
October 202488.10%0.00%0.00%9.52%2.38%
November 202486.11%0.00%0.00%9.72%4.17%
December 202492.31%0.00%0.00%5.77%1.92%
January 202580.00%0.00%4.00%16.00%0.00%
February 202595.24%0.00%0.00%4.76%0.00%
March 202583.33%0.00%0.00%13.33%3.33%
April 202592.31%0.00%2.56%5.13%0.00%
May 202567.83%0.00%3.48%24.35%4.35%
June 202586.76%0.04%3.74%7.02%2.44%
July 202589.31%0.12%2.18%6.21%2.18%
August 202576.68%0.11%5.32%12.03%5.86%
September 202586.12%0.00%1.22%8.57%4.08%
October 202592.11%0.00%0.66%5.26%1.97%
November 202585.07%0.00%0.00%13.43%1.49%
December 202580.77%0.00%0.00%19.23%0.00%
January 202678.57%0.00%0.00%17.86%3.57%
February 202677.50%0.00%0.00%20.00%2.50%
March 202682.35%0.00%0.00%14.71%2.94%
April 202696.97%0.76%0.00%2.27%0.00%
May 202679.69%0.00%9.38%10.42%0.52%
June 202677.04%0.30%4.09%13.85%4.73%
July 202678.97%0.00%4.20%13.57%3.27%
August 202686.86%0.14%0.00%10.58%2.42%
September 202680.46%0.32%0.21%15.42%3.59%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Gelling agents and thickeners category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Dr. Oetker Żelfix
Others
Delecta Dżemix
Gellwe Konfiturex
Celiko Dżemofix
Diamant cukier żelujący

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Dr. Oetker Żelfix from the Gelling agents and thickeners category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
40.7 h
Gelling agents and thickeners
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Desserts and pastries”
Fixes for cream and cheesecakes
Yeast and sourdough
Jellies
Puddings and porridges
The cakes are ready
Baking powders
13.2 h
17.1 h
28 h
32.5 h
36.1 h
36.5 h
Median of the Desserts and pastries category: 36.7 h
Delicacies
Cupcakes, muffins, waffles
Sugars, flavor extracts and pastes
Gelling agents and thickeners
Jelly jellies
Icings and glazes for cakes
37 h
37.6 h
38.7 h
40.7 h
53.8 h
58.2 h
Brand Loyalty Index (BLI) marki w kategorii Gelling agents and thickeners (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:0062.69%
2024-11-01T00:00:0076.60%
2024-12-01T00:00:0078.79%
2025-01-01T00:00:0071.43%
2025-02-01T00:00:0056.76%
2025-03-01T00:00:0066.67%
2025-04-01T00:00:0084.78%
2025-05-01T00:00:0064.97%
2025-06-01T00:00:0087.00%
2025-07-01T00:00:0091.78%
2025-08-01T00:00:0082.88%
2025-09-01T00:00:0077.17%
2025-10-01T00:00:0070.70%
2025-11-01T00:00:0078.82%
2025-12-01T00:00:0066.67%
2026-01-01T00:00:0073.68%
2026-02-01T00:00:0072.73%
2026-03-01T00:00:0072.34%
2026-04-01T00:00:0090.41%
2026-05-01T00:00:0088.07%
2026-06-01T00:00:0081.24%
2026-07-01T00:00:0081.43%
2026-08-01T00:00:0076.63%
2026-09-01T00:00:0079.98%
17.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Gelling agents and thickeners added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Gelling agents and thickeners (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:0084134
2024-11-01T00:00:007294
2024-12-01T00:00:005266
2025-01-01T00:00:002535
2025-02-01T00:00:002137
2025-03-01T00:00:003045
2025-04-01T00:00:003946
2025-05-01T00:00:00115177
2025-06-01T00:00:0024632831
2025-07-01T00:00:0024782700
2025-08-01T00:00:009391133
2025-09-01T00:00:00490635
2025-10-01T00:00:00152215
2025-11-01T00:00:006785
2025-12-01T00:00:005278
2026-01-01T00:00:002838
2026-02-01T00:00:004055
2026-03-01T00:00:003447
2026-04-01T00:00:00132146
2026-05-01T00:00:00192218
2026-06-01T00:00:0023692916
2026-07-01T00:00:0030003684
2026-08-01T00:00:0014461887
2026-09-01T00:00:009471184

Additions of a product from category Gelling agents and thickeners

Absolute data on adding products from category Gelling agents and thickeners with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Gelling agents and thickeners
Number of additions Gelling agents and thickeners with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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