Dog treats
The “Dog treats” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dog treats – shopping list additions
11 890in Oct '25–Sep '26
↑ 196.6% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
40.2%
Ads 0.1% | Leaflets 59.7%1. “Dog treats” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dog treats | Dog food |
|---|---|---|
| Oct '25 | 391 | 3304 |
| Nov '25 | 1541 | 4391 |
| Dec '25 | 782 | 6610 |
| Jan '26 | 855 | 6826 |
| Feb '26 | 616 | 5675 |
| Mar '26 | 1121 | 6485 |
| Apr '26 | 718 | 6503 |
| May '26 | 595 | 5165 |
| Jun '26 | 1063 | 7768 |
| Jul '26 | 1450 | 11961 |
| Aug '26 | 1168 | 12643 |
| Sep '26 | 1590 | 12635 |
Dog treats – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dog treats – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 70 |
| Mar | 106 |
| Apr | 75 |
| May | 66 |
| Jun | 103 |
| Jul | 136 |
| Aug | 114 |
| Sep | 140 |
| Oct | 69 |
| Nov | 144 |
| Dec | 86 |
Dog treats are growing faster than Dog food: over the 12 months, Dog treats recorded 11,890 additions, with 196.6% year-over-year growth, versus 143.3% for Dog food. The seasonal peak came in November at an index of 144, while the trough was in May at 66.
2. How do Poles plan to buy in the “Dog treats” subcategory?
SourcesDog treats – source mix
| Sources | Value |
|---|---|
| From leaflets | 7101 |
| From ads | 6 |
| Organic | 4783 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dog treats | 59.72 | 0.05 | 40.23 |
| Dog food | 29.56 | 1.16 | 69.28 |
Dog treats – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 133 | 0 | 258 |
| Nov '25 | 1000 | 0 | 541 |
| Dec '25 | 449 | 0 | 333 |
| Jan '26 | 541 | 0 | 314 |
| Feb '26 | 394 | 0 | 222 |
| Mar '26 | 857 | 0 | 264 |
| Apr '26 | 480 | 0 | 238 |
| May '26 | 372 | 0 | 223 |
| Jun '26 | 699 | 1 | 363 |
| Jul '26 | 733 | 2 | 715 |
| Aug '26 | 512 | 0 | 656 |
| Sep '26 | 931 | 3 | 656 |
Brands from the “Dog treats” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Pedigree | 1839 | 0 | 49 |
| Pedigree Dentastix | 724 | 0 | 82 |
| Purina Dentalife | 69 | 6 | 15 |
| Pet Republic | 90 | 0 | 0 |
| Brit | 24 | 0 | 2 |
| Carnilove | 5 | 0 | 1 |
| 8in1 | 4 | 0 | 0 |
| Barkoo | 0 | 0 | 0 |
| Rocco | 0 | 0 | 0 |
| Purizon Snack | 0 | 0 | 0 |
Leaflets dominate, while ads are an unused channel for Dog treats: over the period analysed, leaflet-driven additions accounted for 59.7%, compared with 40.2% for organic additions; ads generated 6 ad-driven additions over the 12 months. The ad share is lower than in Dog food.
