Intimate hygiene washes, foams and gels
The “Intimate hygiene washes, foams and gels” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Intimate hygiene washes, foams and gels – shopping list additions
59 392in Oct '25–Sep '26
↑ 93.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
72.5%
Ads 23.2% | Leaflets 4.4%1. “Intimate hygiene washes, foams and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Intimate hygiene washes, foams and gels | Sanitary pads, tampons and panty liners |
|---|---|---|
| Oct '25 | 2395 | 16998 |
| Nov '25 | 2453 | 17080 |
| Dec '25 | 2555 | 18733 |
| Jan '26 | 2891 | 20698 |
| Feb '26 | 2612 | 17788 |
| Mar '26 | 16166 | 35963 |
| Apr '26 | 2630 | 21141 |
| May '26 | 2815 | 18959 |
| Jun '26 | 4716 | 34394 |
| Jul '26 | 7028 | 53480 |
| Aug '26 | 6756 | 52514 |
| Sep '26 | 6375 | 46255 |
Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 76 |
| Feb | 66 |
| Mar | 250 |
| Apr | 68 |
| May | 72 |
| Jun | 95 |
| Jul | 129 |
| Aug | 124 |
| Sep | 116 |
| Oct | 65 |
| Nov | 68 |
| Dec | 69 |
Intimate hygiene washes, foams and gels: 59 392 additions in the period, 93.5% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Intimate hygiene washes, foams and gels” subcategory?
SourcesIntimate hygiene washes, foams and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 2585 |
| From ads | 13750 |
| Organic | 43057 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Intimate hygiene washes, foams and gels | 4.35 | 23.15 | 72.5 |
| Sanitary pads, tampons and panty liners | 4.63 | 5.44 | 89.93 |
Intimate hygiene washes, foams and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 5 | 1 | 2389 |
| Nov '25 | 3 | 1 | 2449 |
| Dec '25 | 8 | 1 | 2546 |
| Jan '26 | 154 | 0 | 2737 |
| Feb '26 | 384 | 0 | 2228 |
| Mar '26 | 212 | 13725 | 2229 |
| Apr '26 | 219 | 0 | 2411 |
| May '26 | 302 | 0 | 2513 |
| Jun '26 | 410 | 2 | 4304 |
| Jul '26 | 297 | 11 | 6720 |
| Aug '26 | 219 | 4 | 6533 |
| Sep '26 | 372 | 5 | 5998 |
Brands from the “Intimate hygiene washes, foams and gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ziaja | 729 | 19057 | 2815 |
| Lactacyd | 1328 | 0 | 417 |
| Femina | 896 | 0 | 145 |
| Feminum | 548 | 0 | 290 |
| Ginexid | 548 | 0 | 284 |
| Biały Jeleń | 13 | 0 | 222 |
| AA | 86 | 0 | 114 |
| Yope | 59 | 0 | 62 |
| Facelle | 28 | 0 | 40 |
| Sylveco | 0 | 0 | 15 |
Source mix: organic 72.5%, from ads 23.2%, from leaflets 4.4%.
