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The brand Sensodyne belongs to the Pasty do zębów category.

Sensodyne holds a 9.58% market share in the Pasty do zębów category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Sensodyne

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Pasty do zębów
MarkaUdział procentowy
Elmex36.40%
Colgate26.07%
Lacalut10.63%
Sensodyne9.58%
Oral B3.82%
Blend-a-med3.36%
Aquafresh2.88%
Tołpa1.64%
Meridol1.45%
BlanX1.16%
Elgydium0.94%
Ziaja0.83%
Parodontax0.62%
Jordan0.38%
Colodent0.16%
Prokudent0.08%
Signal0.00%
UltraBlanc0.00%

Brand Sensodyne percentage share in the category Pasty do zębów in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
9.58%Sensodyne
ALL BRANDS
Historyczny udział procentowy marek w kategorii Pasty do zębów (miesięcznie)
MiesiącColgateBlend-a-medAquafreshElmexSensodyneSignalOral BJordanProkudentLacalutMeridolColodentParodontaxBlanXElgydiumUltraBlancTołpaZiaja
2024-08-01T00:00:008.78%1.40%1.49%19.89%57.37%0.09%1.05%0.40%0.00%4.21%1.23%0.22%0.31%0.48%1.14%0.00%1.10%0.83%
2024-09-01T00:00:0013.17%3.85%6.67%37.55%13.94%0.00%1.54%0.77%0.00%10.44%2.31%0.60%1.20%1.37%1.45%0.17%3.17%1.80%
2024-10-01T00:00:0026.03%12.34%3.89%27.14%11.62%0.05%0.72%0.34%0.05%9.51%1.87%0.24%0.77%0.82%1.25%0.00%2.55%0.82%
2024-11-01T00:00:0010.63%5.11%1.89%10.23%65.27%0.02%0.36%0.19%0.02%2.75%0.59%0.17%0.21%0.38%0.36%0.02%1.36%0.42%
2024-12-01T00:00:005.79%3.59%1.17%10.57%72.11%0.00%0.18%0.22%0.02%3.17%0.67%0.13%0.22%0.35%0.67%0.07%0.69%0.38%
2025-01-01T00:00:0022.81%11.95%4.42%25.70%17.16%0.04%0.70%0.74%0.04%9.02%1.40%0.18%0.39%0.66%1.31%0.00%2.41%1.05%
2025-02-01T00:00:0019.49%7.89%3.83%27.62%18.55%0.12%0.82%0.82%0.12%7.95%1.53%0.12%0.71%1.00%1.18%0.06%6.60%1.59%
2025-03-01T00:00:0019.84%8.58%2.86%25.50%19.33%0.06%1.43%1.14%0.00%10.81%1.60%0.57%0.97%1.60%1.66%0.11%2.69%1.26%
2025-04-01T00:00:0016.04%7.15%4.61%33.22%16.31%0.07%0.60%0.47%0.20%12.50%1.80%0.27%0.80%1.20%1.00%0.07%2.61%1.07%
2025-05-01T00:00:0023.29%8.76%4.64%29.66%11.55%0.00%1.13%0.80%0.07%11.21%1.92%0.33%1.00%1.46%1.06%0.00%1.46%1.66%
2025-06-01T00:00:0014.47%10.87%2.52%30.74%19.94%0.00%1.37%0.29%0.00%10.87%2.38%0.29%0.94%0.79%1.73%0.07%1.80%0.94%
2025-07-01T00:00:0022.79%6.31%3.43%27.51%20.10%0.06%0.92%0.25%0.12%10.17%2.33%0.25%0.92%1.41%1.10%0.06%1.47%0.80%
2025-08-01T00:00:0022.62%6.93%2.36%31.45%14.78%0.15%1.29%0.38%0.00%10.05%2.44%0.46%0.69%1.52%2.13%0.08%1.68%0.99%
2025-09-01T00:00:0023.07%8.40%3.87%28.59%15.77%0.12%0.67%0.92%0.25%9.14%3.07%0.12%0.67%1.04%0.98%0.00%3.01%0.31%
2025-10-01T00:00:0022.34%7.71%4.79%29.72%12.70%0.00%1.20%1.20%0.20%10.51%2.59%0.53%0.66%1.60%1.33%0.00%2.26%0.66%
2025-11-01T00:00:0023.52%7.62%4.27%23.71%22.38%0.04%0.65%0.76%0.00%8.35%1.33%0.84%0.72%0.69%0.84%0.04%4.04%0.19%
2025-12-01T00:00:005.80%2.69%0.75%5.36%81.12%0.01%0.18%0.04%0.01%2.43%0.31%0.06%0.11%0.35%0.19%0.00%0.45%0.14%
2026-01-01T00:00:0016.89%22.86%4.45%22.51%12.63%0.00%0.98%0.16%0.03%12.41%1.39%0.09%0.47%0.51%0.95%0.00%3.13%0.54%
2026-02-01T00:00:0030.26%6.01%2.02%26.84%14.74%0.04%0.66%1.36%0.08%8.36%2.02%0.62%1.03%1.44%0.95%0.00%3.25%0.33%
2026-03-01T00:00:0030.54%8.40%2.85%22.54%16.19%0.00%1.21%0.47%0.11%9.68%1.35%1.13%0.44%1.24%0.73%0.04%2.56%0.51%
2026-04-01T00:00:0023.49%13.84%5.29%24.67%11.20%0.04%6.94%0.40%0.15%8.11%1.73%0.51%0.37%0.62%0.37%0.00%1.98%0.29%
2026-05-01T00:00:0022.06%9.97%1.95%34.89%8.32%0.13%3.51%0.22%0.09%9.41%1.34%0.61%0.65%0.52%0.52%0.00%5.24%0.56%
2026-06-01T00:00:0025.94%4.03%4.17%25.89%17.35%0.00%4.09%0.20%0.25%11.31%1.60%0.50%0.34%0.95%1.12%0.00%1.62%0.64%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Pasty do zębów category has changed over the months
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Sensodyne
Others
Elmex
Colgate
Lacalut
Oral B
Blend-a-med
Aquafresh
Tołpa
Meridol
BlanX
Elgydium
Ziaja
Parodontax
Jordan
Colodent
Prokudent
Signal
UltraBlanc

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Sensodyne from the Pasty do zębów category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Pasty do zębów (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0010.55%
2024-09-01T00:00:005.65%
2024-10-01T00:00:009.30%
2024-11-01T00:00:0020.13%
2024-12-01T00:00:0019.23%
2025-01-01T00:00:009.47%
2025-02-01T00:00:008.54%
2025-03-01T00:00:008.03%
2025-04-01T00:00:007.56%
2025-05-01T00:00:006.95%
2025-06-01T00:00:006.99%
2025-07-01T00:00:007.80%
2025-08-01T00:00:006.54%
2025-09-01T00:00:008.44%
2025-10-01T00:00:007.86%
2025-11-01T00:00:0012.62%
2025-12-01T00:00:0036.26%
2026-01-01T00:00:0012.57%
2026-02-01T00:00:0011.87%
2026-03-01T00:00:0013.18%
2026-04-01T00:00:0012.88%
2026-05-01T00:00:0011.28%
2026-06-01T00:00:0010.22%
-0.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Pasty do zębów added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Pasty do zębów (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00227821593
2024-09-01T00:00:00116920682
2024-10-01T00:00:00208222398
2024-11-01T00:00:00522925980
2024-12-01T00:00:00451123461
2025-01-01T00:00:00228424109
2025-02-01T00:00:00169819879
2025-03-01T00:00:00174921770
2025-04-01T00:00:00149619778
2025-05-01T00:00:00150721698
2025-06-01T00:00:00138919878
2025-07-01T00:00:00163220917
2025-08-01T00:00:00131320074
2025-09-01T00:00:00163019316
2025-10-01T00:00:00150419142
2025-11-01T00:00:00262320783
2025-12-01T00:00:001135531312
2026-01-01T00:00:00316725186
2026-02-01T00:00:00242920464
2026-03-01T00:00:00273720768
2026-04-01T00:00:00272421141
2026-05-01T00:00:00230720460
2026-06-01T00:00:00357334970

Additions of a product from category Pasty do zębów

Absolute data on adding products from category Pasty do zębów with a brand compared to all additions from the category.
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Number of additions Pasty do zębów
Number of additions Pasty do zębów with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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