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The brand Eludril belongs to the Płyny do płukania jamy ustnej category.

Eludril holds a 4.04% market share in the Płyny do płukania jamy ustnej category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Eludril

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Płyny do płukania jamy ustnej
MarkaUdział procentowy
Listerine62.80%
Elmex13.48%
Colgate10.65%
Meridol4.58%
Eludril4.04%
Lacalut2.29%
Oral B1.08%
Prokudent0.54%
BlanX0.40%
Aquafresh0.13%
Blend-a-med0.00%
Elgydium0.00%
Parodontax0.00%
Sensodyne0.00%
Signal0.00%

Brand Eludril percentage share in the category Płyny do płukania jamy ustnej in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.04%Eludril
ALL BRANDS
Historyczny udział procentowy marek w kategorii Płyny do płukania jamy ustnej (miesięcznie)
MiesiącListerineColgateElmexAquafreshBlanXBlend-a-medElgydiumLacalutMeridolOral BParodontaxProkudentSensodyneSignalEludril
2024-08-01T00:00:0046.10%14.94%25.97%0.00%0.65%0.00%0.00%2.60%3.90%1.95%0.00%0.00%0.00%0.65%3.25%
2024-09-01T00:00:0040.93%14.51%25.91%1.04%1.04%0.52%0.52%1.55%4.66%0.52%0.00%0.00%0.00%0.52%8.29%
2024-10-01T00:00:0055.05%14.07%16.21%1.22%0.92%0.00%0.00%0.31%4.59%1.22%0.00%0.92%0.00%0.00%5.50%
2024-11-01T00:00:0047.39%20.91%19.51%0.35%1.05%0.00%0.00%1.74%2.79%2.44%0.00%0.70%0.00%0.35%2.79%
2024-12-01T00:00:0048.02%11.39%22.77%0.00%0.50%0.00%0.00%2.97%4.95%1.98%0.00%1.98%0.00%0.00%5.45%
2025-01-01T00:00:0052.08%9.90%23.96%0.00%0.00%0.00%0.00%2.56%5.43%1.28%0.00%0.64%0.00%0.00%4.15%
2025-02-01T00:00:0059.60%11.60%16.00%0.00%0.80%0.00%0.00%3.20%1.60%0.80%0.00%1.20%0.40%0.00%4.80%
2025-03-01T00:00:0056.99%12.33%19.45%0.00%0.27%0.00%0.27%1.37%3.01%0.55%0.00%0.82%0.27%0.00%4.66%
2025-04-01T00:00:0042.80%9.20%17.20%0.00%0.40%0.00%0.40%15.60%7.60%2.00%0.00%1.20%0.00%0.40%3.20%
2025-05-01T00:00:0045.00%16.25%17.92%0.00%0.42%0.00%0.00%2.08%8.33%0.42%0.00%2.50%0.83%0.00%6.25%
2025-06-01T00:00:0050.25%10.45%22.89%0.00%1.49%0.00%0.00%3.98%4.98%1.00%0.00%0.00%0.00%0.50%4.48%
2025-07-01T00:00:0053.17%9.15%17.96%0.00%0.00%0.00%0.35%1.76%7.04%2.11%0.00%1.06%1.06%0.35%5.99%
2025-08-01T00:00:0028.06%12.24%31.63%2.04%0.51%0.00%0.00%5.10%6.63%1.53%0.00%0.51%2.04%0.00%9.69%
2025-09-01T00:00:0040.60%16.67%22.65%0.43%2.14%0.00%0.43%0.85%6.41%0.85%0.00%1.71%0.43%0.00%6.84%
2025-10-01T00:00:0067.16%15.99%8.10%0.21%0.00%0.00%0.21%0.64%2.77%0.85%0.00%0.00%0.64%0.00%3.41%
2025-11-01T00:00:0050.00%26.91%9.87%0.22%0.45%0.00%0.22%1.57%3.14%1.79%0.00%0.67%0.45%0.00%4.71%
2025-12-01T00:00:0073.09%7.44%9.41%0.00%0.44%0.00%0.44%1.53%2.84%0.22%0.00%0.44%0.00%0.00%4.16%
2026-01-01T00:00:0043.44%22.43%15.27%0.00%0.72%0.00%0.00%3.58%3.10%0.72%0.00%6.68%0.24%0.00%3.82%
2026-02-01T00:00:0073.47%6.63%13.27%0.00%0.38%0.00%0.00%0.89%2.81%0.77%0.00%0.38%0.00%0.00%1.40%
2026-03-01T00:00:0055.73%14.67%15.20%0.00%0.80%0.00%0.00%2.40%3.47%0.80%0.00%0.27%0.00%0.00%6.67%
2026-04-01T00:00:0036.49%13.27%27.01%0.47%1.42%0.00%0.00%3.32%6.64%3.32%0.00%1.42%0.00%0.00%6.64%
2026-05-01T00:00:0052.94%13.57%17.65%0.45%0.45%0.00%0.00%1.81%6.33%2.26%0.00%0.45%0.00%0.00%4.07%
2026-06-01T00:00:0050.46%27.39%11.14%0.00%0.00%0.00%0.00%1.83%3.67%0.92%0.00%0.66%0.00%0.26%3.67%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Płyny do płukania jamy ustnej category has changed over the months
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Eludril
Others
Listerine
Elmex
Colgate
Meridol
Lacalut
Oral B
Prokudent
BlanX
Aquafresh
Blend-a-med
Elgydium
Parodontax
Sensodyne
Signal

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Eludril from the Płyny do płukania jamy ustnej category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Płyny do płukania jamy ustnej (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:006.80%
2024-09-01T00:00:008.65%
2024-10-01T00:00:0013.14%
2024-11-01T00:00:0010.95%
2024-12-01T00:00:008.91%
2025-01-01T00:00:0011.53%
2025-02-01T00:00:0011.16%
2025-03-01T00:00:0015.26%
2025-04-01T00:00:0011.09%
2025-05-01T00:00:0010.90%
2025-06-01T00:00:009.74%
2025-07-01T00:00:0013.34%
2025-08-01T00:00:009.45%
2025-09-01T00:00:0011.61%
2025-10-01T00:00:0019.56%
2025-11-01T00:00:0018.54%
2025-12-01T00:00:0016.74%
2026-01-01T00:00:0015.50%
2026-02-01T00:00:0028.42%
2026-03-01T00:00:0015.13%
2026-04-01T00:00:009.48%
2026-05-01T00:00:009.80%
2026-06-01T00:00:0018.19%
11.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Płyny do płukania jamy ustnej added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Płyny do płukania jamy ustnej (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:001542265
2024-09-01T00:00:001932231
2024-10-01T00:00:003272489
2024-11-01T00:00:002872622
2024-12-01T00:00:002022267
2025-01-01T00:00:003132714
2025-02-01T00:00:002502241
2025-03-01T00:00:003652392
2025-04-01T00:00:002502255
2025-05-01T00:00:002402202
2025-06-01T00:00:002012064
2025-07-01T00:00:002842129
2025-08-01T00:00:001962073
2025-09-01T00:00:002342016
2025-10-01T00:00:004692398
2025-11-01T00:00:004462405
2025-12-01T00:00:004572730
2026-01-01T00:00:004192704
2026-02-01T00:00:007842759
2026-03-01T00:00:003752478
2026-04-01T00:00:002112225
2026-05-01T00:00:002212255
2026-06-01T00:00:007634195

Additions of a product from category Płyny do płukania jamy ustnej

Absolute data on adding products from category Płyny do płukania jamy ustnej with a brand compared to all additions from the category.
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Number of additions Płyny do płukania jamy ustnej
Number of additions Płyny do płukania jamy ustnej with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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