The brand Knorr belongs to the Powdered sauces category.
Knorr holds a 20.41% market share in the Powdered sauces category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Knorr
Powdered sauces
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Knorr from the Powdered sauces category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase15.6 h
Powdered sauces
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Powdered sauces
Ketchup
Mustard
Hot sauces
15.6 h
30.4 h
31.4 h
31.7 h
Median of the Sauces, dips category: 32.1 h
Mayonnaise
Salad dressings
Cold sauces, dips
Horseradish
32.5 h
32.5 h
40.9 h
50.7 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 100.00% |
| 2024-10-01T00:00:00 | 100.00% |
| 2024-11-01T00:00:00 | 100.00% |
| 2024-12-01T00:00:00 | 100.00% |
| 2025-01-01T00:00:00 | 100.00% |
| 2025-02-01T00:00:00 | 100.00% |
| 2025-03-01T00:00:00 | 100.00% |
| 2025-04-01T00:00:00 | 100.00% |
| 2025-05-01T00:00:00 | 100.00% |
| 2025-06-01T00:00:00 | 100.00% |
| 2025-07-01T00:00:00 | 100.00% |
| 2025-08-01T00:00:00 | 100.00% |
| 2025-09-01T00:00:00 | 100.00% |
| 2025-10-01T00:00:00 | 100.00% |
| 2025-11-01T00:00:00 | 100.00% |
| 2025-12-01T00:00:00 | 100.00% |
| 2026-01-01T00:00:00 | 100.00% |
| 2026-02-01T00:00:00 | 100.00% |
| 2026-03-01T00:00:00 | 100.00% |
| 2026-04-01T00:00:00 | 100.00% |
| 2026-05-01T00:00:00 | 100.00% |
| 2026-06-01T00:00:00 | 100.00% |
| 2026-07-01T00:00:00 | 100.00% |
| 2026-08-01T00:00:00 | 100.00% |
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Powdered sauces with the brandAll additions Powdered sauces
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 448 | 448 |
| 2024-10-01T00:00:00 | 760 | 760 |
| 2024-11-01T00:00:00 | 656 | 656 |
| 2024-12-01T00:00:00 | 671 | 671 |
| 2025-01-01T00:00:00 | 603 | 603 |
| 2025-02-01T00:00:00 | 589 | 589 |
| 2025-03-01T00:00:00 | 616 | 616 |
| 2025-04-01T00:00:00 | 751 | 751 |
| 2025-05-01T00:00:00 | 474 | 474 |
| 2025-06-01T00:00:00 | 642 | 642 |
| 2025-07-01T00:00:00 | 465 | 465 |
| 2025-08-01T00:00:00 | 477 | 477 |
| 2025-09-01T00:00:00 | 516 | 516 |
| 2025-10-01T00:00:00 | 717 | 717 |
| 2025-11-01T00:00:00 | 1039 | 1039 |
| 2025-12-01T00:00:00 | 863 | 863 |
| 2026-01-01T00:00:00 | 718 | 718 |
| 2026-02-01T00:00:00 | 1246 | 1246 |
| 2026-03-01T00:00:00 | 1603 | 1603 |
| 2026-04-01T00:00:00 | 732 | 732 |
| 2026-05-01T00:00:00 | 774 | 774 |
| 2026-06-01T00:00:00 | 1261 | 1261 |
| 2026-07-01T00:00:00 | 1754 | 1754 |
| 2026-08-01T00:00:00 | 1440 | 1440 |
Additions of a product from category Powdered sauces
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Powdered saucesNumber of additions Powdered sauces with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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