Breads and toast rolls
The “Breads and toast rolls” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Breads and toast rolls – shopping list additions
370 159in Sep '25–Aug '26
↑ 39.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
93.6%
Ads 6% | Leaflets 0.4%1. “Breads and toast rolls” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Breads and toast rolls | Burger and hot dog buns | Bagels, butter and milk rolls |
|---|---|---|---|
| Sep '25 | 20186 | 7762 | 1889 |
| Oct '25 | 23143 | 9436 | 2042 |
| Nov '25 | 21230 | 12958 | 2124 |
| Dec '25 | 21971 | 11247 | 1718 |
| Jan '26 | 24272 | 10868 | 2400 |
| Feb '26 | 20683 | 9188 | 2027 |
| Mar '26 | 20543 | 8936 | 2049 |
| Apr '26 | 27950 | 9989 | 2209 |
| May '26 | 22341 | 9192 | 2868 |
| Jun '26 | 37503 | 18344 | 7630 |
| Jul '26 | 65322 | 25608 | 15163 |
| Aug '26 | 65015 | 26649 | 8394 |
Breads and toast rolls – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Breads and toast rolls – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 94 |
| Feb | 79 |
| Mar | 81 |
| Apr | 92 |
| May | 82 |
| Jun | 107 |
| Jul | 160 |
| Aug | 162 |
| Sep | 80 |
| Oct | 90 |
| Nov | 88 |
| Dec | 86 |
Breads and toast rolls grew more slowly than both other subcategories: over 12 months, the subcategory recorded 370,159 additions, with growth of 39.7% year over year. This was below the growth of Bagels, butter and milk rolls at 89.9% and Burger and hot dog buns at 50.4%.
2. How do Poles plan to buy in the “Breads and toast rolls” subcategory?
SourcesBreads and toast rolls – source mix
| Sources | Value |
|---|---|
| From leaflets | 1508 |
| From ads | 22264 |
| Organic | 346387 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Breads and toast rolls | 0.41 | 6.01 | 93.58 |
| Burger and hot dog buns | 1.82 | 10.03 | 88.15 |
| Bagels, butter and milk rolls | 2.41 | 26.02 | 71.57 |
Breads and toast rolls – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 7 | 2 | 20177 |
| Oct '25 | 68 | 13 | 23062 |
| Nov '25 | 5 | 619 | 20606 |
| Dec '25 | 2 | 244 | 21725 |
| Jan '26 | 40 | 8 | 24224 |
| Feb '26 | 165 | 7 | 20511 |
| Mar '26 | 377 | 27 | 20139 |
| Apr '26 | 110 | 6564 | 21276 |
| May '26 | 238 | 4056 | 18047 |
| Jun '26 | 239 | 13 | 37251 |
| Jul '26 | 117 | 6885 | 58320 |
| Aug '26 | 140 | 3826 | 61049 |
Brands from the “Breads and toast rolls” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dan Cake | 370 | 22164 | 729 |
| Oskroba | 90 | 0 | 102 |
| Schulstad | 1 | 0 | 27 |
| ECOR | 0 | 0 | 0 |
| Baule Volante | 0 | 0 | 0 |
Organic additions dominate, while ads are underused relative to both other subcategories: over 12 months, organic additions accounted for 93.6%, ads for 6.0%, and leaflets for 0.4% of the volume. The organic share was higher than in the subcategories Burger and hot dog buns and Bagels, butter and milk rolls. The ad share was lower than in both other subcategories, whose shares were 10.0% and 26.0%, respectively.
