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The brand Oskroba belongs to the Breads and toast rolls category.

Oskroba holds a 0.38% market share in the Breads and toast rolls category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Oskroba

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BRAND CHARTS
Udział procentowy marek w kategorii Breads and toast rolls
MarkaUdział procentowy
Dan Cake99.40%
Oskroba0.38%
Schulstad0.22%
ECOR0.00%
Baule Volante0.00%

Brand Oskroba percentage share in the category Breads and toast rolls in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.38%Oskroba
ALL BRANDS
Historyczny udział procentowy marek w kategorii Breads and toast rolls (miesięcznie)
MiesiącDan CakeOskrobaECORBaule VolanteSchulstad
2024-08-01T00:00:0058.82%29.41%0.00%0.00%11.76%
2024-09-01T00:00:0061.54%15.38%0.00%0.00%23.08%
2024-10-01T00:00:0099.21%0.79%0.00%0.00%0.00%
2024-11-01T00:00:0056.52%34.78%0.00%0.00%8.70%
2024-12-01T00:00:0060.00%40.00%0.00%0.00%0.00%
2025-01-01T00:00:0072.97%24.32%0.00%0.00%2.70%
2025-02-01T00:00:0052.17%34.78%0.00%0.00%13.04%
2025-03-01T00:00:0022.97%70.27%0.00%0.00%6.76%
2025-04-01T00:00:0022.45%69.39%0.00%0.00%8.16%
2025-05-01T00:00:0020.37%68.52%0.00%0.00%11.11%
2025-06-01T00:00:0062.50%25.00%0.00%0.00%12.50%
2025-07-01T00:00:0065.38%19.23%0.00%0.00%15.38%
2025-08-01T00:00:0028.21%64.10%0.00%0.00%7.69%
2025-09-01T00:00:0021.05%52.63%0.00%0.00%26.32%
2025-10-01T00:00:0053.85%26.92%0.00%0.00%19.23%
2025-11-01T00:00:0097.35%1.87%0.00%0.00%0.78%
2025-12-01T00:00:0096.11%3.89%0.00%0.00%0.00%
2026-01-01T00:00:0054.17%41.67%0.00%0.00%4.17%
2026-02-01T00:00:0068.57%31.43%0.00%0.00%0.00%
2026-03-01T00:00:0050.00%50.00%0.00%0.00%0.00%
2026-04-01T00:00:0099.77%0.23%0.00%0.00%0.00%
2026-05-01T00:00:0099.69%0.26%0.00%0.00%0.05%
2026-06-01T00:00:0094.38%5.62%0.00%0.00%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Breads and toast rolls category has changed over the months
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Range:
Oskroba
Others
Dan Cake
Schulstad
ECOR
Baule Volante

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Oskroba from the Breads and toast rolls category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Breads and toast rolls (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:000.08%
2024-09-01T00:00:000.06%
2024-10-01T00:00:001.54%
2024-11-01T00:00:000.09%
2024-12-01T00:00:000.09%
2025-01-01T00:00:000.15%
2025-02-01T00:00:000.11%
2025-03-01T00:00:000.33%
2025-04-01T00:00:000.24%
2025-05-01T00:00:000.26%
2025-06-01T00:00:000.13%
2025-07-01T00:00:000.13%
2025-08-01T00:00:000.19%
2025-09-01T00:00:000.09%
2025-10-01T00:00:000.11%
2025-11-01T00:00:003.02%
2025-12-01T00:00:001.17%
2026-01-01T00:00:000.10%
2026-02-01T00:00:000.68%
2026-03-01T00:00:000.19%
2026-04-01T00:00:0023.79%
2026-05-01T00:00:0018.59%
2026-06-01T00:00:000.24%
0.10%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Breads and toast rolls added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Breads and toast rolls (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:001722050
2024-09-01T00:00:001321970
2024-10-01T00:00:0038224735
2024-11-01T00:00:002325132
2024-12-01T00:00:002023473
2025-01-01T00:00:003725274
2025-02-01T00:00:002321034
2025-03-01T00:00:007422237
2025-04-01T00:00:004920810
2025-05-01T00:00:005420943
2025-06-01T00:00:002418929
2025-07-01T00:00:002619505
2025-08-01T00:00:003920885
2025-09-01T00:00:001920186
2025-10-01T00:00:002623143
2025-11-01T00:00:0064121230
2025-12-01T00:00:0025721971
2026-01-01T00:00:002424272
2026-02-01T00:00:0014020683
2026-03-01T00:00:004020543
2026-04-01T00:00:00664827950
2026-05-01T00:00:00415422341
2026-06-01T00:00:008937503

Additions of a product from category Breads and toast rolls

Absolute data on adding products from category Breads and toast rolls with a brand compared to all additions from the category.
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Number of additions Breads and toast rolls
Number of additions Breads and toast rolls with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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