The brand Sonko belongs to the Crispbread and rusks category.
Sonko holds a 10.12% market share in the Crispbread and rusks category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Sonko
Crispbread and rusksSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Sonko from the Crispbread and rusks category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase58.3 h
Crispbread and rusks
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.High-protein spreads and pâtés
Hummus
Sweet breakfast snacks
Plant-based spreads
Pates
Porridge
Breakfast cereals
7.1 h
16.5 h
17.3 h
28.7 h
30.3 h
31.7 h
33.7 h
Median of the Breakfast products category: 33.7 h
Rice cakes, corn cakes
Granola, muesli
Rolled oats
Crispbread and rusks
Vegan lard spreads
Plant-based pâtés
33.9 h
34.4 h
34.8 h
58.3 h
62 h
134 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 18.90% |
| 2024-10-01T00:00:00 | 23.59% |
| 2024-11-01T00:00:00 | 18.02% |
| 2024-12-01T00:00:00 | 13.99% |
| 2025-01-01T00:00:00 | 17.84% |
| 2025-02-01T00:00:00 | 17.47% |
| 2025-03-01T00:00:00 | 16.65% |
| 2025-04-01T00:00:00 | 13.65% |
| 2025-05-01T00:00:00 | 77.04% |
| 2025-06-01T00:00:00 | 15.94% |
| 2025-07-01T00:00:00 | 18.57% |
| 2025-08-01T00:00:00 | 15.28% |
| 2025-09-01T00:00:00 | 17.35% |
| 2025-10-01T00:00:00 | 16.27% |
| 2025-11-01T00:00:00 | 62.17% |
| 2025-12-01T00:00:00 | 36.64% |
| 2026-01-01T00:00:00 | 22.98% |
| 2026-02-01T00:00:00 | 16.31% |
| 2026-03-01T00:00:00 | 16.86% |
| 2026-04-01T00:00:00 | 17.12% |
| 2026-05-01T00:00:00 | 16.84% |
| 2026-06-01T00:00:00 | 17.34% |
| 2026-07-01T00:00:00 | 16.82% |
| 2026-08-01T00:00:00 | 19.80% |
0.90%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Crispbread and rusks with the brandAll additions Crispbread and rusks
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 393 | 2079 |
| 2024-10-01T00:00:00 | 489 | 2073 |
| 2024-11-01T00:00:00 | 346 | 1920 |
| 2024-12-01T00:00:00 | 310 | 2216 |
| 2025-01-01T00:00:00 | 424 | 2377 |
| 2025-02-01T00:00:00 | 337 | 1929 |
| 2025-03-01T00:00:00 | 362 | 2174 |
| 2025-04-01T00:00:00 | 275 | 2015 |
| 2025-05-01T00:00:00 | 5657 | 7343 |
| 2025-06-01T00:00:00 | 274 | 1719 |
| 2025-07-01T00:00:00 | 348 | 1874 |
| 2025-08-01T00:00:00 | 288 | 1885 |
| 2025-09-01T00:00:00 | 310 | 1787 |
| 2025-10-01T00:00:00 | 316 | 1942 |
| 2025-11-01T00:00:00 | 2360 | 3796 |
| 2025-12-01T00:00:00 | 1172 | 3199 |
| 2026-01-01T00:00:00 | 556 | 2419 |
| 2026-02-01T00:00:00 | 336 | 2060 |
| 2026-03-01T00:00:00 | 370 | 2194 |
| 2026-04-01T00:00:00 | 359 | 2097 |
| 2026-05-01T00:00:00 | 285 | 1692 |
| 2026-06-01T00:00:00 | 543 | 3131 |
| 2026-07-01T00:00:00 | 754 | 4482 |
| 2026-08-01T00:00:00 | 893 | 4510 |
Additions of a product from category Crispbread and rusks
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Crispbread and rusksNumber of additions Crispbread and rusks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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