Sweet breakfast snacks
The “Sweet breakfast snacks” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sweet breakfast snacks – shopping list additions
104 288in Sep '25–Aug '26
↑ 78.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
68.1%
Ads 12.6% | Leaflets 19.3%1. “Sweet breakfast snacks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sweet breakfast snacks | Rice cakes, corn cakes | Crispbread and rusks |
|---|---|---|---|
| Sep '25 | 4827 | 4340 | 1787 |
| Oct '25 | 4775 | 4593 | 1942 |
| Nov '25 | 4225 | 4281 | 3796 |
| Dec '25 | 3312 | 3653 | 3199 |
| Jan '26 | 6918 | 6214 | 2419 |
| Feb '26 | 8473 | 5445 | 2060 |
| Mar '26 | 7523 | 5753 | 2194 |
| Apr '26 | 6624 | 5228 | 2097 |
| May '26 | 19018 | 5322 | 1692 |
| Jun '26 | 9523 | 8493 | 3131 |
| Jul '26 | 13594 | 12568 | 4482 |
| Aug '26 | 15476 | 12235 | 4510 |
Sweet breakfast snacks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sweet breakfast snacks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 92 |
| Feb | 99 |
| Mar | 106 |
| Apr | 89 |
| May | 174 |
| Jun | 99 |
| Jul | 128 |
| Aug | 144 |
| Sep | 77 |
| Oct | 78 |
| Nov | 66 |
| Dec | 50 |
Sweet breakfast snacks increased, but its standing against the other subcategories cannot be established: over the 12-month window, the subcategory recorded 104,288 additions over 12 months, with a year-over-year increase of 78.4%. The pace cannot be compared because no precomputed comparison verdict is supplied.
2. How do Poles plan to buy in the “Sweet breakfast snacks” subcategory?
SourcesSweet breakfast snacks – source mix
| Sources | Value |
|---|---|
| From leaflets | 20143 |
| From ads | 13111 |
| Organic | 71034 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sweet breakfast snacks | 19.31 | 12.57 | 68.12 |
| Rice cakes, corn cakes | 6.21 | 0.15 | 93.64 |
| Crispbread and rusks | 3.13 | 9.02 | 87.85 |
Sweet breakfast snacks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 95 | 5 | 4727 |
| Oct '25 | 76 | 7 | 4692 |
| Nov '25 | 46 | 5 | 4174 |
| Dec '25 | 39 | 2 | 3271 |
| Jan '26 | 2236 | 7 | 4675 |
| Feb '26 | 2272 | 1656 | 4545 |
| Mar '26 | 2726 | 5 | 4792 |
| Apr '26 | 2040 | 15 | 4569 |
| May '26 | 3047 | 11314 | 4657 |
| Jun '26 | 1931 | 8 | 7584 |
| Jul '26 | 2791 | 52 | 10751 |
| Aug '26 | 2844 | 35 | 12597 |
Brands from the “Sweet breakfast snacks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| 7 Days | 5747 | 13156 | 13054 |
| Knoppers | 5086 | 2 | 10793 |
| Lubisie | 2443 | 2 | 7987 |
| Monte Snack | 1028 | 14 | 199 |
| Chipicao | 628 | 0 | 240 |
| Miami Mleczna Kanapka | 442 | 0 | 53 |
| BelVita | 1 | 0 | 111 |
| Dare | 35 | 0 | 1 |
| Pilos Mleczna Przerwa | 0 | 0 | 7 |
| Dan Cake | 1 | 0 | 2 |
Organic additions dominate, while paid impulse is more prominent than in the other subcategories: over the 12-month window, organic additions accounted for 68.1%, ad-driven additions for 12.6%, and leaflet-driven additions for 19.3%. The organic share was lower than in both other subcategories, including 87.9% in subcategory Crispbread and rusks; the ad share was higher than in both, including 9.0% in subcategory Crispbread and rusks.
