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The brand Lubisie belongs to the Sweet breakfast snacks category.

Lubisie holds a 22.03% market share in the Sweet breakfast snacks category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Lubisie

Sweet breakfast snacks
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Sweet breakfast snacks
MarkaUdział procentowy
7 Days41.84%
Knoppers31.39%
Lubisie22.03%
Monte Snack2.28%
Miami Mleczna Kanapka1.30%
Chipicao1.05%
BelVita0.11%
Pilos Mleczna Przerwa0.00%
Mleczny Start Zbożowa Kanapka0.00%
Dare0.00%
Dan Cake0.00%

Brand Lubisie percentage share in the category Sweet breakfast snacks in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
22.03%Lubisie
ALL BRANDS
Historyczny udział procentowy marek w kategorii Sweet breakfast snacks (miesięcznie)
MiesiącPilos Mleczna PrzerwaMiami Mleczna KanapkaBelVita7 DaysMleczny Start Zbożowa KanapkaKnoppersMonte SnackChipicaoLubisieDareDan Cake
2024-09-01T00:00:000.00%0.16%0.43%30.99%0.00%35.59%9.31%0.46%22.99%0.07%0.00%
2024-10-01T00:00:000.00%0.06%0.32%35.09%0.00%33.09%6.55%0.66%18.52%0.09%5.60%
2024-11-01T00:00:000.00%1.03%0.36%32.50%0.00%36.11%2.81%0.63%26.40%0.16%0.00%
2024-12-01T00:00:000.00%0.30%0.24%35.34%0.00%41.44%1.75%0.66%20.27%0.00%0.00%
2025-01-01T00:00:000.04%0.11%0.11%32.31%0.00%43.25%2.45%1.10%20.45%0.18%0.00%
2025-02-01T00:00:000.09%2.02%0.38%39.92%0.00%31.26%0.89%0.71%24.44%0.28%0.00%
2025-03-01T00:00:000.00%0.04%0.11%18.87%0.00%17.25%50.76%0.25%12.67%0.04%0.00%
2025-04-01T00:00:000.03%0.56%0.16%18.45%0.00%27.01%42.26%0.37%11.16%0.00%0.00%
2025-05-01T00:00:000.04%0.08%0.17%36.84%0.00%33.94%2.49%0.66%25.32%0.46%0.00%
2025-06-01T00:00:000.00%0.00%0.30%48.60%0.00%31.01%0.30%0.35%19.34%0.10%0.00%
2025-07-01T00:00:000.00%0.28%0.55%46.85%0.00%29.56%1.44%0.61%20.72%0.00%0.00%
2025-08-01T00:00:000.00%0.13%0.43%41.51%0.00%27.73%9.42%0.48%18.62%1.68%0.00%
2025-09-01T00:00:000.00%1.44%0.37%36.92%0.00%32.79%0.26%0.81%27.37%0.04%0.00%
2025-10-01T00:00:000.04%5.12%0.41%32.07%0.00%31.96%1.81%0.70%27.17%0.74%0.00%
2025-11-01T00:00:000.03%1.15%0.19%23.52%0.00%51.88%0.53%2.45%19.95%0.31%0.00%
2025-12-01T00:00:000.00%2.12%0.47%29.20%0.00%37.16%1.76%3.67%25.53%0.10%0.00%
2026-01-01T00:00:000.03%0.99%0.31%41.01%0.00%33.92%3.01%0.42%20.31%0.00%0.00%
2026-02-01T00:00:000.06%0.00%0.21%61.89%0.00%18.61%0.68%2.28%16.20%0.06%0.02%
2026-03-01T00:00:000.03%0.03%0.39%37.49%0.00%33.97%3.11%4.17%20.82%0.00%0.00%
2026-04-01T00:00:000.00%2.51%0.21%36.73%0.00%34.85%1.68%1.62%22.41%0.00%0.00%
2026-05-01T00:00:000.00%0.01%0.03%82.28%0.00%8.89%1.13%0.35%7.31%0.00%0.00%
2026-06-01T00:00:000.00%0.06%0.16%45.22%0.00%27.64%7.12%0.48%19.31%0.00%0.00%
2026-07-01T00:00:000.00%0.02%0.13%48.47%0.00%29.49%2.87%1.25%17.76%0.00%0.02%
2026-08-01T00:00:000.00%1.47%0.16%42.29%0.00%32.73%1.47%2.32%19.56%0.00%0.01%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Sweet breakfast snacks category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Lubisie
Others
7 Days
Knoppers
Monte Snack
Miami Mleczna Kanapka
Chipicao
BelVita
Pilos Mleczna Przerwa
Mleczny Start Zbożowa Kanapka
Dare
Dan Cake

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Lubisie from the Sweet breakfast snacks category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
17.3 h
Sweet breakfast snacks
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Breakfast products”
High-protein spreads and pâtés
Hummus
Sweet breakfast snacks
Plant-based spreads
Pates
Porridge
Breakfast cereals
7.1 h
16.5 h
17.3 h
28.7 h
30.3 h
31.7 h
33.7 h
Median of the Breakfast products category: 33.7 h
Rice cakes, corn cakes
Granola, muesli
Rolled oats
Crispbread and rusks
Vegan lard spreads
Plant-based pâtés
33.9 h
34.4 h
34.8 h
58.3 h
62 h
134 h
Brand Loyalty Index (BLI) marki w kategorii Sweet breakfast snacks (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0054.42%
2024-10-01T00:00:0054.14%
2024-11-01T00:00:0053.96%
2024-12-01T00:00:0048.13%
2025-01-01T00:00:0049.05%
2025-02-01T00:00:0043.16%
2025-03-01T00:00:0069.66%
2025-04-01T00:00:0069.58%
2025-05-01T00:00:0053.13%
2025-06-01T00:00:0051.36%
2025-07-01T00:00:0048.37%
2025-08-01T00:00:0057.82%
2025-09-01T00:00:0056.16%
2025-10-01T00:00:0056.82%
2025-11-01T00:00:0076.28%
2025-12-01T00:00:0058.42%
2026-01-01T00:00:0051.32%
2026-02-01T00:00:0062.66%
2026-03-01T00:00:0047.51%
2026-04-01T00:00:0051.21%
2026-05-01T00:00:0082.25%
2026-06-01T00:00:0052.08%
2026-07-01T00:00:0046.47%
2026-08-01T00:00:0049.79%
-4.60%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Sweet breakfast snacks added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Sweet breakfast snacks (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:0030405586
2024-10-01T00:00:0031585833
2024-11-01T00:00:0025234676
2024-12-01T00:00:0016583445
2025-01-01T00:00:0027335572
2025-02-01T00:00:0021244921
2025-03-01T00:00:0047426807
2025-04-01T00:00:0037725421
2025-05-01T00:00:0024134542
2025-06-01T00:00:0020063906
2025-07-01T00:00:0018103742
2025-08-01T00:00:0023154004
2025-09-01T00:00:0027114827
2025-10-01T00:00:0027134775
2025-11-01T00:00:0032234225
2025-12-01T00:00:0019353312
2026-01-01T00:00:0035506918
2026-02-01T00:00:0053098473
2026-03-01T00:00:0035747523
2026-04-01T00:00:0033926624
2026-05-01T00:00:001564219018
2026-06-01T00:00:0049609523
2026-07-01T00:00:00631713594
2026-08-01T00:00:00770615476

Additions of a product from category Sweet breakfast snacks

Absolute data on adding products from category Sweet breakfast snacks with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Sweet breakfast snacks
Number of additions Sweet breakfast snacks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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