Breakfast cereals
The “Breakfast cereals” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Breakfast cereals – shopping list additions
187 393in Sep '25–Aug '26
↑ 29.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/4
of 4 subcategoriesOrganic additions
91.8%
Ads 0.2% | Leaflets 8.1%1. “Breakfast cereals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Breakfast cereals | Rolled oats | Granola, muesli | Porridge |
|---|---|---|---|---|
| Sep '25 | 10640 | 14848 | 7888 | 2676 |
| Oct '25 | 11136 | 16195 | 8076 | 2795 |
| Nov '25 | 11991 | 15323 | 7454 | 2733 |
| Dec '25 | 12322 | 13589 | 6640 | 2433 |
| Jan '26 | 13848 | 21039 | 9366 | 3514 |
| Feb '26 | 12665 | 17199 | 8315 | 2992 |
| Mar '26 | 13241 | 17993 | 8863 | 3015 |
| Apr '26 | 13292 | 16192 | 8817 | 2921 |
| May '26 | 10682 | 15036 | 7939 | 2692 |
| Jun '26 | 19489 | 25686 | 15208 | 4975 |
| Jul '26 | 28495 | 38764 | 21719 | 7322 |
| Aug '26 | 29592 | 40609 | 22221 | 7949 |
Breakfast cereals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Breakfast cereals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 88 |
| Mar | 94 |
| Apr | 91 |
| May | 83 |
| Jun | 108 |
| Jul | 143 |
| Aug | 145 |
| Sep | 81 |
| Oct | 87 |
| Nov | 91 |
| Dec | 88 |
The Breakfast cereals subcategory grew over the 12-month window: it generated 187,393 additions over 12 months, with 29.6% year over year. The supplied comparative growth verdict and rank are unavailable, so its pace cannot be placed against the other subcategories.
2. How do Poles plan to buy in the “Breakfast cereals” subcategory?
SourcesBreakfast cereals – source mix
| Sources | Value |
|---|---|
| From leaflets | 15099 |
| From ads | 333 |
| Organic | 171961 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Breakfast cereals | 8.06 | 0.18 | 91.76 |
| Rolled oats | 1.35 | 7.14 | 91.51 |
| Granola, muesli | 5.97 | 3.61 | 90.42 |
| Porridge | 3.22 | 0.12 | 96.66 |
Breakfast cereals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 415 | 19 | 10206 |
| Oct '25 | 428 | 37 | 10671 |
| Nov '25 | 1114 | 28 | 10849 |
| Dec '25 | 565 | 25 | 11732 |
| Jan '26 | 738 | 22 | 13088 |
| Feb '26 | 1422 | 36 | 11207 |
| Mar '26 | 1945 | 21 | 11275 |
| Apr '26 | 2494 | 17 | 10781 |
| May '26 | 1369 | 20 | 9293 |
| Jun '26 | 1423 | 34 | 18032 |
| Jul '26 | 1662 | 35 | 26798 |
| Aug '26 | 1524 | 39 | 28029 |
Brands from the “Breakfast cereals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Cheerios | 229 | 1 | 4531 |
| Cini Minis | 415 | 0 | 4113 |
| Lion | 189 | 1 | 3515 |
| Lubella | 1597 | 0 | 2000 |
| Chocapic | 133 | 1 | 3027 |
| Kangus | 1 | 0 | 3030 |
| Vitanella | 1950 | 0 | 499 |
| Nestle Corn Flakes | 1796 | 0 | 189 |
| Nesquik | 354 | 0 | 1339 |
| Cookie Crisp | 139 | 1 | 832 |
The Breakfast cereals subcategory is organic-led and advertising is underused: across the reporting window, 91.8% of additions were organic, 8.1% came from leaflets and 0.2% from ads. Its organic share was higher than in two of the three other subcategories and lower than in one: 91.5% in the Rolled oats subcategory and 96.7% in the Porridge subcategory. Advertising contributed 333 additions across the reporting window; its share was below that of two of the three other subcategories and above that of one, most clearly compared with the Rolled oats subcategory at 7.1%.
