Porridge
The “Porridge” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Porridge – shopping list additions
50 602in Oct '25–Sep '26
↑ 58.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
96.4%
Ads 0.1% | Leaflets 3.5%1. “Porridge” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Porridge | Rolled oats | Breakfast cereals | Granola, muesli |
|---|---|---|---|---|
| Oct '25 | 2795 | 16195 | 11136 | 8076 |
| Nov '25 | 2733 | 15323 | 11991 | 7454 |
| Dec '25 | 2433 | 13589 | 12322 | 6640 |
| Jan '26 | 3514 | 21039 | 13848 | 9366 |
| Feb '26 | 2992 | 17199 | 12665 | 8315 |
| Mar '26 | 3015 | 17993 | 13241 | 8863 |
| Apr '26 | 2921 | 16192 | 13292 | 8817 |
| May '26 | 2692 | 15036 | 10682 | 7939 |
| Jun '26 | 4975 | 25686 | 19489 | 15208 |
| Jul '26 | 7322 | 38764 | 28495 | 21719 |
| Aug '26 | 7949 | 40609 | 29592 | 22221 |
| Sep '26 | 7261 | 43003 | 28163 | 21670 |
Porridge – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Porridge – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 79 |
| Mar | 87 |
| Apr | 78 |
| May | 80 |
| Jun | 110 |
| Jul | 145 |
| Aug | 160 |
| Sep | 144 |
| Oct | 79 |
| Nov | 77 |
| Dec | 65 |
Porridge: 50 602 additions in the period, 58.5% YoY. Ranked 4 of 4 subcategories in the category.
2. How do Poles plan to buy in the “Porridge” subcategory?
SourcesPorridge – source mix
| Sources | Value |
|---|---|
| From leaflets | 1778 |
| From ads | 55 |
| Organic | 48769 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Porridge | 3.51 | 0.11 | 96.38 |
| Rolled oats | 1.36 | 6.98 | 91.66 |
| Breakfast cereals | 7.98 | 0.17 | 91.85 |
| Granola, muesli | 6.01 | 3.48 | 90.51 |
Porridge – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 5 | 4 | 2786 |
| Nov '25 | 113 | 2 | 2618 |
| Dec '25 | 84 | 2 | 2347 |
| Jan '26 | 173 | 15 | 3326 |
| Feb '26 | 163 | 9 | 2820 |
| Mar '26 | 76 | 5 | 2934 |
| Apr '26 | 127 | 4 | 2790 |
| May '26 | 85 | 4 | 2603 |
| Jun '26 | 115 | 1 | 4859 |
| Jul '26 | 256 | 1 | 7065 |
| Aug '26 | 260 | 3 | 7686 |
| Sep '26 | 321 | 5 | 6935 |
Brands from the “Porridge” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| NesVita | 100 | 3 | 48 |
| Kupiec | 52 | 0 | 39 |
| Sante | 64 | 0 | 7 |
| OneDayMore | 22 | 0 | 45 |
| Crownfield | 0 | 0 | 22 |
| Elovena | 0 | 0 | 17 |
| Fitella | 0 | 0 | 15 |
| Melvit | 0 | 0 | 7 |
| Dr. Oetker My Natural Day | 0 | 0 | 1 |
| BA! | 0 | 0 | 0 |
Source mix: organic 96.4%, from ads 0.1%, from leaflets 3.5%.
