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The brand Lidl belongs to the Sales network category.

Lidl holds a 15.49% market share in the Sales network category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Lidl

Sales network
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BRAND CHARTS
Udział procentowy marek w kategorii Sales network
MarkaUdział procentowy
Biedronka28.55%
Dino22.21%
Lidl15.49%
Kaufland9.73%
Netto6.43%
Aldi5.68%
Stokrotka3.06%
Makro2.20%
Żabka1.50%
Auchan1.34%
E'Leclerc1.33%
Carrefour1.26%
Intermarche0.25%
Lewiatan0.20%
Spar0.14%
Delikatesy Centrum0.12%
Polomarket0.11%
Selgros0.09%
Społem0.09%
Mila0.07%
bi10.04%
ABC0.04%
Tesco0.03%
Topaz0.03%
Twój Market0.00%

Brand Lidl percentage share in the category Sales network in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
15.49%Lidl
ALL BRANDS
Historyczny udział procentowy marek w kategorii Sales network (miesięcznie)
MiesiącLidlBiedronkaCarrefourAuchanKauflandAldiNettoTescoSelgrosŻabkaMakroDinoE'LeclercLewiatanStokrotkaPolomarketIntermarcheMilaSpołemABCSparTopazDelikatesy Centrumbi1Twój Market
2024-09-01T00:00:0035.60%20.95%1.06%3.04%3.85%2.60%1.59%0.19%0.57%1.70%14.49%2.27%7.73%0.64%0.91%0.03%1.36%0.38%0.25%0.25%0.30%0.21%0.01%0.01%0.01%
2024-10-01T00:00:0030.68%23.65%1.31%3.45%4.50%2.63%1.82%0.20%0.51%1.50%14.06%2.34%8.50%0.77%0.94%0.03%1.31%0.35%0.33%0.42%0.49%0.15%0.03%0.01%0.03%
2024-11-01T00:00:0031.19%24.92%1.37%3.42%4.42%2.71%2.28%0.16%0.42%1.56%13.55%2.45%7.46%0.67%0.96%0.03%0.92%0.26%0.35%0.26%0.43%0.14%0.03%0.01%0.01%
2024-12-01T00:00:0031.86%23.58%1.63%3.73%5.24%2.49%1.74%0.14%0.80%2.11%10.92%3.01%7.69%1.11%0.86%0.02%1.28%0.29%0.41%0.24%0.62%0.19%0.05%0.01%0.00%
2025-01-01T00:00:0033.41%22.83%1.42%2.97%4.51%2.02%1.43%0.15%0.44%1.47%16.59%2.37%5.25%0.72%0.73%0.04%2.35%0.18%0.23%0.20%0.44%0.20%0.02%0.01%0.02%
2025-02-01T00:00:0029.75%22.42%1.10%2.95%4.36%2.19%1.46%0.10%0.46%1.36%14.62%2.68%11.45%0.66%0.68%0.02%2.20%0.17%0.32%0.46%0.41%0.12%0.03%0.01%0.01%
2025-03-01T00:00:0024.70%20.87%0.97%2.28%3.90%1.87%1.56%0.16%0.45%3.18%13.07%2.52%20.48%0.63%0.76%0.03%1.13%0.30%0.19%0.39%0.42%0.13%0.02%0.00%0.01%
2025-04-01T00:00:0027.86%22.35%1.14%2.86%4.02%1.93%1.66%0.12%0.61%2.39%11.70%3.34%15.72%0.61%0.88%0.01%1.12%0.26%0.36%0.40%0.47%0.15%0.02%0.01%0.01%
2025-05-01T00:00:0027.92%21.85%1.29%3.12%3.82%2.13%1.34%0.08%0.38%3.50%11.04%2.71%16.90%0.61%0.88%0.02%0.88%0.24%0.25%0.24%0.56%0.22%0.02%0.01%0.01%
2025-06-01T00:00:0025.49%22.76%1.36%2.80%4.01%2.12%1.47%0.15%0.50%4.81%10.81%2.83%16.43%0.56%0.75%0.03%1.66%0.22%0.24%0.29%0.49%0.20%0.02%0.02%0.00%
2025-07-01T00:00:0022.83%19.46%1.05%2.46%4.91%1.85%3.36%0.12%0.40%4.31%10.29%2.80%21.93%0.70%0.92%0.03%1.28%0.18%0.14%0.33%0.43%0.16%0.03%0.01%0.02%
2025-08-01T00:00:0023.93%19.94%1.00%2.39%3.68%1.85%9.17%0.17%0.35%3.38%8.62%2.97%17.79%0.64%0.83%0.02%1.67%0.29%0.20%0.41%0.48%0.17%0.02%0.01%0.01%
2025-09-01T00:00:0017.11%15.05%3.57%1.93%2.91%1.55%25.84%0.08%0.31%1.12%7.51%2.25%10.44%0.46%0.57%7.40%1.05%0.16%0.11%0.26%0.23%0.06%0.02%0.00%0.01%
2025-10-01T00:00:0022.84%17.83%3.68%2.25%12.17%1.90%14.46%0.12%0.45%1.40%9.41%2.43%7.86%0.62%0.67%0.02%0.80%0.18%0.15%0.23%0.30%0.18%0.02%0.01%0.01%
2025-11-01T00:00:0019.41%15.02%1.89%2.18%7.62%1.59%21.36%0.12%0.37%1.48%8.67%2.36%12.56%0.53%0.56%2.54%0.78%0.12%0.17%0.20%0.29%0.13%0.01%0.01%0.01%
2025-12-01T00:00:0018.91%21.17%1.28%2.22%9.67%2.09%7.82%0.11%4.86%6.97%4.19%3.55%4.37%0.48%9.34%1.47%0.66%0.11%0.18%0.15%0.20%0.11%0.07%0.01%0.01%
2026-01-01T00:00:0014.09%19.87%3.81%1.86%30.48%1.52%14.63%0.05%0.18%1.08%5.16%1.61%2.76%0.43%0.46%0.05%1.27%0.09%0.12%0.10%0.26%0.06%0.06%0.02%0.01%
2026-02-01T00:00:009.40%10.43%0.87%1.45%31.58%0.95%17.13%0.04%0.13%6.22%4.39%1.55%3.05%0.38%0.49%7.98%3.18%0.07%0.16%0.12%0.26%0.08%0.02%0.02%0.03%
2026-03-01T00:00:007.99%9.03%3.35%1.02%23.34%0.66%29.67%0.04%0.11%2.23%3.24%1.29%1.75%0.27%8.45%4.96%1.70%0.06%0.25%0.11%0.35%0.09%0.02%0.00%0.02%
2026-04-01T00:00:007.91%7.98%2.69%0.88%15.46%0.55%27.29%0.03%0.08%9.11%2.77%1.16%6.02%0.27%10.99%4.92%1.49%0.04%0.09%0.02%0.18%0.03%0.02%0.00%0.01%
2026-05-01T00:00:006.82%6.67%1.82%1.02%17.84%6.39%23.40%0.04%0.09%2.27%2.43%0.96%7.69%0.26%12.54%6.54%2.76%0.05%0.07%0.05%0.22%0.05%0.00%0.01%0.00%
2026-06-01T00:00:0014.49%27.26%1.30%1.04%11.47%6.68%8.08%0.03%0.07%0.40%1.75%17.37%2.50%0.17%5.09%0.07%1.74%0.04%0.06%0.02%0.10%0.04%0.06%0.18%0.00%
2026-07-01T00:00:0016.41%27.65%1.19%1.37%11.66%1.34%6.74%0.03%0.10%0.50%2.05%21.93%2.82%0.18%5.18%0.13%0.25%0.04%0.06%0.03%0.10%0.04%0.08%0.11%0.00%
2026-08-01T00:00:0014.47%27.55%1.30%1.27%10.74%9.08%6.54%0.02%0.09%0.43%2.02%18.88%2.34%0.17%4.14%0.15%0.24%0.04%0.07%0.03%0.18%0.02%0.11%0.09%0.02%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Sales network category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Lidl
Others
Biedronka
Dino
Kaufland
Netto
Aldi
Stokrotka
Makro
Żabka
Auchan
E'Leclerc
Carrefour
Intermarche
Lewiatan
Spar
Delikatesy Centrum
Polomarket
Selgros
Społem
Mila
bi1
ABC
Tesco
Topaz
Twój Market

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Lidl from the Sales network category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
0 h
Sales network
Unspecified
Comparison with the other subcategories in “Extra analyses”
Bank
Fast food restaurants
Markety budowlane i remontowe
Markety meblowe i wyposażenie wnętrz
Drugstores
Non-food discount stores
Sales network
Pet shops
Clothing and footwear chains
Sklepy RTV i AGD
Gas stations
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
113.7 h
Median of the Extra analyses category: 113.7 h
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list, and additions from leaflets are now labelled by source type and attributed to a specific store. These changes affect data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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