Beverages
The “Beverages” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Beverages – shopping list additions
153in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
7.2%
Ads 0% | Leaflets 92.8%1. “Beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Beverages | Porridges, cereals | Lunch and dessert | Formula milk |
|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 |
| Jun '26 | 3 | 111 | 11 | 1 |
| Jul '26 | 132 | 588 | 25 | 5 |
| Aug '26 | 6 | 482 | 21 | 3 |
| Sep '26 | 12 | 1228 | 140 | 73 |
Beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 24 |
| Jul | 1035 |
| Aug | 47 |
| Sep | 94 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Beverages: 153 additions in the period, 0% YoY. Ranked 3 of 4 subcategories in the category.
2. How do Poles plan to buy in the “Beverages” subcategory?
SourcesBeverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 142 |
| From ads | 0 |
| Organic | 11 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Beverages | 92.81 | 0 | 7.19 |
| Porridges, cereals | 80.86 | 1.12 | 18.02 |
| Lunch and dessert | 79.19 | 0 | 20.81 |
| Formula milk | 64.63 | 0 | 35.37 |
Beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 3 | 0 | 0 |
| Jul '26 | 131 | 0 | 1 |
| Aug '26 | 0 | 0 | 6 |
| Sep '26 | 8 | 0 | 4 |
Brands from the “Beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Hortex - Leon | 1744 | 0 | 158 |
| Kubuś | 1625 | 0 | 187 |
| HiPP | 31 | 0 | 3 |
| Gerber | 5 | 0 | 0 |
| Bobo Frut | 0 | 0 | 0 |
| BoboVita | 0 | 0 | 0 |
| Humana | 0 | 0 | 0 |
| Pysio | 0 | 0 | 0 |
| Jupik | 0 | 0 | 0 |
| Gucio | 0 | 0 | 0 |
Source mix: organic 7.2%, from ads 0%, from leaflets 92.8%.
