Dog food
The “Dog food” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dog food – shopping list additions
89 966in Oct '25–Sep '26
↑ 143.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
69.3%
Ads 1.2% | Leaflets 29.6%1. “Dog food” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dog food | Dog treats |
|---|---|---|
| Oct '25 | 3304 | 391 |
| Nov '25 | 4391 | 1541 |
| Dec '25 | 6610 | 782 |
| Jan '26 | 6826 | 855 |
| Feb '26 | 5675 | 616 |
| Mar '26 | 6485 | 1121 |
| Apr '26 | 6503 | 718 |
| May '26 | 5165 | 595 |
| Jun '26 | 7768 | 1063 |
| Jul '26 | 11961 | 1450 |
| Aug '26 | 12643 | 1168 |
| Sep '26 | 12635 | 1590 |
Dog food – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dog food – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 82 |
| Mar | 92 |
| Apr | 88 |
| May | 74 |
| Jun | 102 |
| Jul | 141 |
| Aug | 147 |
| Sep | 145 |
| Oct | 69 |
| Nov | 72 |
| Dec | 92 |
Dog food is growing more slowly than Dog treats: over the past 12 months, it recorded 89,966 additions, with 143.3% year-over-year growth. The seasonal peak comes in August (index 147), while the trough is in October (69).
2. How do Poles plan to buy in the “Dog food” subcategory?
SourcesDog food – source mix
| Sources | Value |
|---|---|
| From leaflets | 26596 |
| From ads | 1046 |
| Organic | 62324 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dog food | 29.56 | 1.16 | 69.28 |
| Dog treats | 59.72 | 0.05 | 40.23 |
Dog food – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 351 | 225 | 2728 |
| Nov '25 | 1206 | 0 | 3185 |
| Dec '25 | 2170 | 0 | 4440 |
| Jan '26 | 2505 | 0 | 4321 |
| Feb '26 | 2322 | 0 | 3353 |
| Mar '26 | 3005 | 0 | 3480 |
| Apr '26 | 2761 | 0 | 3742 |
| May '26 | 1891 | 0 | 3274 |
| Jun '26 | 1889 | 0 | 5879 |
| Jul '26 | 2605 | 9 | 9347 |
| Aug '26 | 2343 | 784 | 9516 |
| Sep '26 | 3548 | 28 | 9059 |
Brands from the “Dog food” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Pedigree | 4236 | 0 | 380 |
| Activ Pet | 4147 | 0 | 246 |
| Maxi Natural | 1830 | 0 | 101 |
| Doogy | 1382 | 0 | 78 |
| Rafi | 949 | 0 | 129 |
| Purina One | 644 | 10 | 24 |
| Bult | 515 | 0 | 61 |
| Pet Republic | 415 | 0 | 1 |
| Romeo | 377 | 0 | 2 |
| K-Classic | 319 | 0 | 1 |
Dog food is driven mainly by organic additions: organic additions account for 69.3% of additions over the past 12 months, while leaflet-driven additions account for 29.6%. Ads contribute 1.2% of additions over the same period. The organic share is higher than in Dog treats, where it stands at 40.2%.
