Toilet blocks and hangers
The “Toilet blocks and hangers” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toilet blocks and hangers – shopping list additions
100 412in Aug '25–Jul '26
↑ 20% YoYYoY = (Aug '25–Jul '26 vs Aug '24–Jul '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
90.4%
Ads 1.7% | Leaflets 7.9%1. “Toilet blocks and hangers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toilet blocks and hangers | Toilet cleaning liquids and gels |
|---|---|---|
| Aug '24 | 8638 | 3398 |
| Sep '24 | 7576 | 3370 |
| Oct '24 | 7876 | 4271 |
| Nov '24 | 7596 | 3867 |
| Dec '24 | 6998 | 3822 |
| Jan '25 | 7151 | 4407 |
| Feb '25 | 6049 | 3673 |
| Mar '25 | 6655 | 3889 |
| Apr '25 | 6105 | 3375 |
| May '25 | 6401 | 3662 |
| Jun '25 | 6117 | 3366 |
| Jul '25 | 6526 | 3563 |
| Aug '25 | 9499 | 3734 |
| Sep '25 | 6513 | 3551 |
| Oct '25 | 6964 | 3696 |
| Nov '25 | 7366 | 4331 |
| Dec '25 | 7679 | 4720 |
| Jan '26 | 7855 | 5745 |
| Feb '26 | 6630 | 5537 |
| Mar '26 | 6802 | 5128 |
| Apr '26 | 6335 | 4647 |
| May '26 | 6699 | 4191 |
| Jun '26 | 10902 | 7562 |
| Jul '26 | 17168 | 10689 |
Toilet blocks and hangers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toilet blocks and hangers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 83 |
| Mar | 88 |
| Apr | 81 |
| May | 85 |
| Jun | 111 |
| Jul | 154 |
| Aug | 118 |
| Sep | 92 |
| Oct | 97 |
| Nov | 98 |
| Dec | 96 |
Toilet blocks and hangers leads the group with a late-period surge: its 12-month total reached 184,100 additions, up 20.0% year over year, while Toilet cleaning liquids and gels recorded 108,194 additions; the peer’s growth rate is not reported. The direction matches Toilet cleaning liquids and gels in the latest interval, with the target rising from 10,902 additions in June to 17,168 in July 2026, versus the peer’s increase from 7,562 to 10,689. Seasonality is strongest at an index of 154 in July and weakest at 81 in April.
2. How do Poles plan to buy in the “Toilet blocks and hangers” subcategory?
SourcesToilet blocks and hangers – source mix
| Sources | Value |
|---|---|
| From leaflets | 14526 |
| From ads | 3091 |
| Organic | 166483 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toilet blocks and hangers | 7.89 | 1.68 | 90.43 |
| Toilet cleaning liquids and gels | 19.71 | 0.36 | 79.93 |
Toilet blocks and hangers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Aug '24 | 0 | 0 | 8638 |
| Sep '24 | 0 | 0 | 7576 |
| Oct '24 | 339 | 0 | 7537 |
| Nov '24 | 345 | 0 | 7251 |
| Dec '24 | 165 | 0 | 6833 |
| Jan '25 | 347 | 0 | 6804 |
| Feb '25 | 209 | 0 | 5840 |
| Mar '25 | 244 | 0 | 6411 |
| Apr '25 | 212 | 0 | 5893 |
| May '25 | 179 | 0 | 6222 |
| Jun '25 | 257 | 0 | 5860 |
| Jul '25 | 185 | 0 | 6341 |
| Aug '25 | 182 | 2463 | 6854 |
| Sep '25 | 232 | 2 | 6279 |
| Oct '25 | 337 | 0 | 6627 |
| Nov '25 | 1165 | 1 | 6200 |
| Dec '25 | 1253 | 1 | 6425 |
| Jan '26 | 1198 | 0 | 6657 |
| Feb '26 | 1402 | 1 | 5227 |
| Mar '26 | 1195 | 0 | 5607 |
| Apr '26 | 992 | 0 | 5343 |
| May '26 | 1286 | 0 | 5413 |
| Jun '26 | 1377 | 11 | 9514 |
| Jul '26 | 1425 | 612 | 15131 |
Brands from the “Toilet blocks and hangers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bref | 4963 | 604 | 5695 |
| Domestos | 2469 | 3075 | 4199 |
| Agent Max | 3207 | 0 | 278 |
| Duck | 238 | 1 | 971 |
| Kret | 449 | 0 | 545 |
| W5 | 337 | 0 | 380 |
| Tytan | 286 | 0 | 75 |
| Mr. Proper Ambi Pur | 83 | 0 | 8 |
| Frosch | 0 | 0 | 21 |
| Brait | 6 | 0 | 5 |
Organic demand gives Toilet blocks and hangers a distinct activation profile: organic additions represent 90.43% of the reported 12-month mix, compared with 79.93% for Toilet cleaning liquids and gels. Leaflets account for 7.89% in the target versus 19.71% in the peer, while ads contribute 1.68% versus 0.36%; the target therefore combines a higher organic share with lower leaflet dependence.
