Toilet blocks and hangers
The “Toilet blocks and hangers” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toilet blocks and hangers – shopping list additions
118 438in Oct '25–Sep '26
↑ 41.9% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
87%
Ads 0.6% | Leaflets 12.4%1. “Toilet blocks and hangers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toilet blocks and hangers | Toilet cleaning liquids and gels |
|---|---|---|
| Oct '25 | 6964 | 3696 |
| Nov '25 | 7366 | 4331 |
| Dec '25 | 7679 | 4720 |
| Jan '26 | 7855 | 5745 |
| Feb '26 | 6630 | 5537 |
| Mar '26 | 6802 | 5128 |
| Apr '26 | 6335 | 4647 |
| May '26 | 6699 | 4191 |
| Jun '26 | 10902 | 7562 |
| Jul '26 | 17168 | 10689 |
| Aug '26 | 17646 | 10964 |
| Sep '26 | 16392 | 9998 |
Toilet blocks and hangers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toilet blocks and hangers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 89 |
| Feb | 75 |
| Mar | 80 |
| Apr | 74 |
| May | 78 |
| Jun | 101 |
| Jul | 141 |
| Aug | 161 |
| Sep | 136 |
| Oct | 88 |
| Nov | 89 |
| Dec | 87 |
Toilet blocks and hangers are growing more slowly than Toilet cleaning liquids and gels: over the past 12 months, Toilet blocks and hangers generated 118,438 additions, up 41.9% year over year. Toilet cleaning liquids and gels grew by 70.9% year over year. The seasonal index peaks in August at 161 and reaches its trough in April at 74.
2. How do Poles plan to buy in the “Toilet blocks and hangers” subcategory?
SourcesToilet blocks and hangers – source mix
| Sources | Value |
|---|---|
| From leaflets | 14672 |
| From ads | 672 |
| Organic | 103094 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toilet blocks and hangers | 12.39 | 0.57 | 87.04 |
| Toilet cleaning liquids and gels | 25.52 | 0.32 | 74.16 |
Toilet blocks and hangers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 337 | 0 | 6627 |
| Nov '25 | 1165 | 1 | 6200 |
| Dec '25 | 1253 | 1 | 6425 |
| Jan '26 | 1198 | 0 | 6657 |
| Feb '26 | 1402 | 1 | 5227 |
| Mar '26 | 1195 | 0 | 5607 |
| Apr '26 | 992 | 0 | 5343 |
| May '26 | 1286 | 0 | 5413 |
| Jun '26 | 1377 | 11 | 9514 |
| Jul '26 | 1425 | 612 | 15131 |
| Aug '26 | 1504 | 27 | 16115 |
| Sep '26 | 1538 | 19 | 14835 |
Brands from the “Toilet blocks and hangers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bref | 4807 | 625 | 1945 |
| Domestos | 2207 | 637 | 2050 |
| Agent Max | 3480 | 0 | 234 |
| Duck | 280 | 1 | 629 |
| Kret | 373 | 0 | 365 |
| W5 | 404 | 0 | 269 |
| Tytan | 247 | 0 | 60 |
| Mr. Proper Ambi Pur | 79 | 0 | 2 |
| Frosch | 0 | 0 | 18 |
| Brait | 8 | 0 | 3 |
Consumer-led activity is the main source of additions: over the past 12 months, organic additions accounted for 87.0%, leaflet-driven additions for 12.4%, and ad-driven additions for 0.6%. The organic share is the highest among comparable subcategories.
