W5
Toilet blocks and hangers
W5 ranks 4th of 13 brands in the Toilet blocks and hangers category with a 6.51% share over the last four weeks.
The category leader is Bref with a 43.71% share.
Its monthly share for September 2026 was 5.87%, compared with 1.51% the month before.
Its highest monthly share in the period shown, 7.21%, came in July 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand W5 from the Toilet blocks and hangers category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase132.1 h
Toilet blocks and hangers
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Toilet cleaning liquids and gels
Powdered laundry detergents
Fabric softeners and fragrances
Universal detergents, liquids and sprays
Dishwashing liquids
Liquids and gels for laundry
Washing machine and dishwasher cleaners
57.3 h
77.2 h
84.2 h
88.5 h
99.9 h
104.9 h
109.7 h
Median of the Household chemicals category: 112.9 h
Air fresheners
Toilet blocks and hangers
Laundry capsules
Dishwasher tablets
Window cleaners
Floor cleaners
Stain removers and bleaches
116.2 h
132.1 h
142.3 h
155.4 h
175.2 h
320.5 h
684.9 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 18.93% |
| 2024-11-01T00:00:00 | 13.76% |
| 2024-12-01T00:00:00 | 7.06% |
| 2025-01-01T00:00:00 | 9.31% |
| 2025-02-01T00:00:00 | 7.49% |
| 2025-03-01T00:00:00 | 8.53% |
| 2025-04-01T00:00:00 | 6.90% |
| 2025-05-01T00:00:00 | 7.59% |
| 2025-06-01T00:00:00 | 8.22% |
| 2025-07-01T00:00:00 | 6.24% |
| 2025-08-01T00:00:00 | 31.06% |
| 2025-09-01T00:00:00 | 7.39% |
| 2025-10-01T00:00:00 | 9.74% |
| 2025-11-01T00:00:00 | 15.87% |
| 2025-12-01T00:00:00 | 19.44% |
| 2026-01-01T00:00:00 | 16.80% |
| 2026-02-01T00:00:00 | 21.28% |
| 2026-03-01T00:00:00 | 17.91% |
| 2026-04-01T00:00:00 | 17.87% |
| 2026-05-01T00:00:00 | 20.09% |
| 2026-06-01T00:00:00 | 14.77% |
| 2026-07-01T00:00:00 | 17.52% |
| 2026-08-01T00:00:00 | 13.88% |
| 2026-09-01T00:00:00 | 11.54% |
-7.40%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Toilet blocks and hangers with the brandAll additions Toilet blocks and hangers
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 1491 | 7876 |
| 2024-11-01T00:00:00 | 1045 | 7596 |
| 2024-12-01T00:00:00 | 494 | 6998 |
| 2025-01-01T00:00:00 | 666 | 7151 |
| 2025-02-01T00:00:00 | 453 | 6049 |
| 2025-03-01T00:00:00 | 568 | 6655 |
| 2025-04-01T00:00:00 | 421 | 6105 |
| 2025-05-01T00:00:00 | 486 | 6401 |
| 2025-06-01T00:00:00 | 503 | 6117 |
| 2025-07-01T00:00:00 | 407 | 6526 |
| 2025-08-01T00:00:00 | 2950 | 9499 |
| 2025-09-01T00:00:00 | 481 | 6513 |
| 2025-10-01T00:00:00 | 678 | 6964 |
| 2025-11-01T00:00:00 | 1169 | 7366 |
| 2025-12-01T00:00:00 | 1493 | 7679 |
| 2026-01-01T00:00:00 | 1320 | 7855 |
| 2026-02-01T00:00:00 | 1411 | 6630 |
| 2026-03-01T00:00:00 | 1218 | 6802 |
| 2026-04-01T00:00:00 | 1132 | 6335 |
| 2026-05-01T00:00:00 | 1346 | 6699 |
| 2026-06-01T00:00:00 | 1610 | 10902 |
| 2026-07-01T00:00:00 | 3008 | 17168 |
| 2026-08-01T00:00:00 | 2449 | 17646 |
| 2026-09-01T00:00:00 | 1892 | 16392 |
Additions of a product from category Toilet blocks and hangers
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Toilet blocks and hangers
Number of additions Toilet blocks and hangers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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