Shower gels and bath foams
The “Shower gels and bath foams” subcategory includes 21 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Shower gels and bath foams – shopping list additions
246 964in Sep '25–Aug '26
↑ 40.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
91%
Ads 0% | Leaflets 9%1. “Shower gels and bath foams” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Shower gels and bath foams | Soaps | Deodorants and antiperspirants |
|---|---|---|---|
| Sep '25 | 13589 | 17754 | 7253 |
| Oct '25 | 14028 | 17934 | 3651 |
| Nov '25 | 13435 | 18441 | 4045 |
| Dec '25 | 12668 | 20017 | 970 |
| Jan '26 | 15670 | 20198 | 3430 |
| Feb '26 | 15095 | 17883 | 4601 |
| Mar '26 | 15856 | 18365 | 13654 |
| Apr '26 | 15951 | 18447 | 1667 |
| May '26 | 16191 | 18240 | 680 |
| Jun '26 | 28610 | 31548 | 173 |
| Jul '26 | 42743 | 48745 | 48558 |
| Aug '26 | 43128 | 47464 | 33876 |
Shower gels and bath foams – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Shower gels and bath foams – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 80 |
| Mar | 86 |
| Apr | 85 |
| May | 88 |
| Jun | 125 |
| Jul | 167 |
| Aug | 167 |
| Sep | 84 |
| Oct | 80 |
| Nov | 78 |
| Dec | 74 |
Shower gels and bath foams grew, but its comparative pace is unavailable: over 12 months, the subcategory recorded 246,964 additions, with 40.1% year-over-year growth. The available data does not supply a precomputed comparison of growth against the other subcategories.
2. How do Poles plan to buy in the “Shower gels and bath foams” subcategory?
SourcesShower gels and bath foams – source mix
| Sources | Value |
|---|---|
| From leaflets | 22107 |
| From ads | 30 |
| Organic | 224827 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Shower gels and bath foams | 8.95 | 0.01 | 91.04 |
| Soaps | 5.31 | 0 | 94.69 |
| Deodorants and antiperspirants | 5.65 | 18.85 | 75.5 |
Shower gels and bath foams – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 73 | 0 | 13516 |
| Oct '25 | 99 | 3 | 13926 |
| Nov '25 | 67 | 1 | 13367 |
| Dec '25 | 82 | 1 | 12585 |
| Jan '26 | 2207 | 0 | 13463 |
| Feb '26 | 2677 | 2 | 12416 |
| Mar '26 | 2938 | 0 | 12918 |
| Apr '26 | 2477 | 0 | 13474 |
| May '26 | 2489 | 0 | 13702 |
| Jun '26 | 2846 | 0 | 25764 |
| Jul '26 | 2918 | 10 | 39815 |
| Aug '26 | 3234 | 13 | 39881 |
Brands from the “Shower gels and bath foams” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nivea | 3339 | 0 | 1980 |
| Palmolive | 3838 | 0 | 1039 |
| Dove | 2527 | 18 | 1583 |
| Adidas | 2119 | 0 | 526 |
| Fa | 1964 | 0 | 571 |
| Bambino | 1280 | 0 | 750 |
| Ziaja | 399 | 0 | 754 |
| Cien | 689 | 0 | 419 |
| Axe | 598 | 4 | 165 |
| Isana | 166 | 0 | 407 |
Organic additions dominate, while advertising contributes only 30 additions: across the 12-month window, the source structure was 91.0% organic, 9.0% from leaflets and 0.0% from ads. The organic share was higher than in Deodorants and antiperspirants at 75.5% but lower than in Soaps at 94.7%. Advertising contributed 30 additions, compared with 0 additions in Soaps and 18.85% of additions in Deodorants and antiperspirants.
