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The brand Ziaja belongs to the Shower gels and bath foams category.

Ziaja holds a 5.59% market share in the Shower gels and bath foams category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Ziaja

Shower gels and bath foams
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Shower gels and bath foams
MarkaUdział procentowy
Palmolive23.94%
Dove18.48%
Adidas15.41%
Nivea9.41%
Bambino8.02%
Fa7.03%
Ziaja5.59%
Cien4.09%
Axe1.82%
Carex1.66%
Biały Jeleń1.42%
Isana1.18%
Luksja1.10%
Apart0.51%
Eloderm0.19%
Tołpa0.16%
LUX0.00%
Yves Rocher0.00%
BeBeauty Care0.00%
Protex0.00%
Dettol0.00%

Brand Ziaja percentage share in the category Shower gels and bath foams in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
5.59%Ziaja
ALL BRANDS
Historyczny udział procentowy marek w kategorii Shower gels and bath foams (miesięcznie)
MiesiącLUXFaIsanaLuksjaTołpaYves RocherZiajaNiveaBambinoPalmoliveBeBeauty CareProtexBiały JeleńAxeCarexCienAdidasDettolApartDoveEloderm
2024-09-01T00:00:000.05%1.69%1.31%0.44%0.15%0.05%2.27%4.99%2.66%3.10%0.05%0.00%1.16%11.33%0.19%1.11%1.65%0.00%0.39%67.38%0.05%
2024-10-01T00:00:000.00%4.03%1.39%1.64%0.06%0.06%3.65%12.34%3.53%9.89%0.00%1.70%1.13%3.78%0.50%4.16%7.24%0.00%0.13%44.77%0.00%
2024-11-01T00:00:000.15%3.26%2.29%0.74%0.15%0.07%7.92%26.20%8.22%12.95%0.07%2.81%1.78%2.37%0.96%4.29%3.85%0.00%0.44%21.32%0.15%
2024-12-01T00:00:000.16%6.40%2.21%2.54%0.16%0.16%7.47%16.82%4.02%14.77%0.00%0.90%1.72%4.59%1.23%1.97%13.29%0.00%0.41%21.16%0.00%
2025-01-01T00:00:000.00%5.69%2.20%2.66%0.18%0.28%7.71%14.51%4.50%15.06%0.00%1.19%2.20%1.47%2.02%17.36%4.78%0.00%2.66%15.34%0.18%
2025-02-01T00:00:000.00%12.25%2.34%5.54%0.11%0.32%4.05%16.72%7.67%11.93%0.00%1.92%2.77%6.82%1.06%6.82%4.79%0.00%0.64%14.06%0.21%
2025-03-01T00:00:000.12%7.09%3.86%0.75%0.00%0.25%6.84%17.79%6.59%11.07%0.00%0.37%2.49%6.84%3.98%5.22%4.98%0.00%0.37%21.27%0.12%
2025-04-01T00:00:000.00%8.89%3.75%2.22%0.00%0.00%8.06%13.89%7.22%16.39%0.00%0.42%2.78%0.83%0.83%4.86%4.86%0.00%0.42%24.31%0.28%
2025-05-01T00:00:000.12%6.57%2.68%2.07%0.36%0.24%5.96%17.27%4.14%17.15%0.00%2.68%2.68%1.82%2.07%3.28%5.11%0.00%0.73%25.06%0.00%
2025-06-01T00:00:000.00%4.89%2.67%3.00%0.11%0.11%4.23%15.35%8.90%20.13%0.00%0.78%3.00%2.89%1.78%6.12%8.68%0.00%0.22%17.13%0.00%
2025-07-01T00:00:000.11%15.27%2.38%1.13%0.34%0.11%6.22%15.84%4.07%12.22%0.00%1.02%3.28%5.43%0.45%7.81%6.90%0.00%0.90%16.52%0.00%
2025-08-01T00:00:000.14%9.27%5.67%0.69%0.14%0.55%5.39%18.53%8.16%17.84%0.00%0.28%3.18%2.21%0.83%7.19%7.47%0.00%0.28%12.03%0.14%
2025-09-01T00:00:000.11%14.29%2.15%1.29%0.11%0.43%5.26%18.80%4.51%17.51%0.00%1.07%1.29%2.36%0.32%4.83%10.20%0.00%0.43%15.04%0.00%
2025-10-01T00:00:000.20%8.63%2.91%0.90%0.20%0.00%6.32%15.35%4.11%19.46%0.00%0.00%2.31%1.81%0.70%4.51%9.73%0.00%0.50%22.17%0.20%
2025-11-01T00:00:000.11%13.27%3.15%1.69%0.16%0.22%5.44%17.35%5.87%23.11%0.00%0.16%0.82%3.75%0.71%3.21%8.21%0.00%2.39%10.33%0.05%
2025-12-01T00:00:000.05%9.25%1.28%1.07%0.05%0.16%5.24%17.05%5.99%14.06%0.00%0.05%1.71%10.05%1.23%2.78%7.43%0.00%1.18%21.33%0.05%
2026-01-01T00:00:000.13%14.18%1.83%0.89%0.18%0.04%3.03%17.84%3.70%23.19%0.00%0.09%1.34%2.27%0.36%6.42%8.56%0.00%0.71%15.21%0.00%
2026-02-01T00:00:000.00%7.42%1.16%5.59%0.11%0.07%3.20%30.80%3.45%15.65%0.00%0.04%0.81%1.41%0.39%1.48%13.33%0.00%1.09%13.92%0.11%
2026-03-01T00:00:000.04%5.36%2.53%1.81%0.08%0.00%2.15%19.70%13.75%16.53%0.00%0.21%0.84%1.69%0.13%2.53%16.79%0.00%2.24%13.62%0.00%
2026-04-01T00:00:000.05%11.45%3.23%0.20%0.00%0.20%5.38%8.81%13.02%20.90%0.05%0.05%1.08%4.26%0.10%3.67%11.75%0.00%0.54%15.17%0.10%
2026-05-01T00:00:000.06%5.46%2.42%0.73%0.11%0.17%3.55%10.87%9.63%23.76%0.00%0.06%1.30%0.90%0.73%8.45%13.12%0.00%0.39%18.02%0.28%
2026-06-01T00:00:000.08%11.77%1.83%2.38%0.00%0.04%4.59%20.70%3.27%17.81%0.00%0.08%1.87%2.97%0.64%2.12%12.07%0.00%0.51%17.21%0.04%
2026-07-01T00:00:000.00%9.16%2.02%3.95%0.00%0.13%6.13%19.05%5.97%16.33%0.00%0.06%1.42%3.92%2.84%6.76%7.80%0.00%0.79%13.42%0.25%
2026-08-01T00:00:000.05%8.30%2.21%0.99%0.07%0.10%3.80%27.58%12.43%16.59%0.00%0.26%1.37%1.01%0.50%4.14%4.57%0.00%0.14%15.82%0.07%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Shower gels and bath foams category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Ziaja
Others
Palmolive
Dove
Adidas
Nivea
Bambino
Fa
Cien
Axe
Carex
Biały Jeleń
Isana
Luksja
Apart
Eloderm
Tołpa
LUX
Yves Rocher
BeBeauty Care
Protex
Dettol

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Ziaja from the Shower gels and bath foams category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
40.3 h
Shower gels and bath foams
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Hygiene”
Paper towels
Moist toilet tissue
Toilet paper
Shower gels and bath foams
Toothpastes
Sanitary pads, tampons and panty liners
Tissues
37.9 h
38 h
39.7 h
40.3 h
40.8 h
41.4 h
43 h
Median of the Hygiene category: 43.6 h
Toothbrushes, dental floss
Razors
Soaps
Deodorants and antiperspirants
Shaving and hair removal products
Intimate hygiene washes, foams and gels
Mouthwashes
44.2 h
52.2 h
54.6 h
55.5 h
60.4 h
64 h
67.9 h
Brand Loyalty Index (BLI) marki w kategorii Shower gels and bath foams (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0012.99%
2024-10-01T00:00:0011.24%
2024-11-01T00:00:009.52%
2024-12-01T00:00:008.96%
2025-01-01T00:00:007.39%
2025-02-01T00:00:007.24%
2025-03-01T00:00:005.55%
2025-04-01T00:00:005.11%
2025-05-01T00:00:005.52%
2025-06-01T00:00:005.86%
2025-07-01T00:00:005.47%
2025-08-01T00:00:004.60%
2025-09-01T00:00:006.85%
2025-10-01T00:00:007.11%
2025-11-01T00:00:0013.69%
2025-12-01T00:00:0014.77%
2026-01-01T00:00:0014.31%
2026-02-01T00:00:0018.84%
2026-03-01T00:00:0014.95%
2026-04-01T00:00:0012.81%
2026-05-01T00:00:0010.97%
2026-06-01T00:00:008.22%
2026-07-01T00:00:007.41%
2026-08-01T00:00:009.64%
-3.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Shower gels and bath foams added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Shower gels and bath foams (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00206615908
2024-10-01T00:00:00158814129
2024-11-01T00:00:00135114196
2024-12-01T00:00:00121913600
2025-01-01T00:00:00108914735
2025-02-01T00:00:0093912966
2025-03-01T00:00:0080414492
2025-04-01T00:00:0072014095
2025-05-01T00:00:0082214881
2025-06-01T00:00:0089915348
2025-07-01T00:00:0088416171
2025-08-01T00:00:0072315701
2025-09-01T00:00:0093113589
2025-10-01T00:00:0099714028
2025-11-01T00:00:00183913435
2025-12-01T00:00:00187112668
2026-01-01T00:00:00224215670
2026-02-01T00:00:00284415095
2026-03-01T00:00:00237115856
2026-04-01T00:00:00204315951
2026-05-01T00:00:00177616191
2026-06-01T00:00:00235328610
2026-07-01T00:00:00316642743
2026-08-01T00:00:00415943128

Additions of a product from category Shower gels and bath foams

Absolute data on adding products from category Shower gels and bath foams with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Shower gels and bath foams
Number of additions Shower gels and bath foams with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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