Mouthwashes
The “Mouthwashes” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mouthwashes – shopping list additions
38 635in Sep '25–Aug '26
↑ 39.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
89.1%
Ads 0% | Leaflets 10.9%1. “Mouthwashes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mouthwashes | Toothpastes | Toothbrushes, dental floss |
|---|---|---|---|
| Sep '25 | 2016 | 19316 | 12247 |
| Oct '25 | 2398 | 19142 | 4960 |
| Nov '25 | 2405 | 20783 | 5283 |
| Dec '25 | 2730 | 31312 | 10431 |
| Jan '26 | 2704 | 25186 | 6395 |
| Feb '26 | 2759 | 20464 | 16964 |
| Mar '26 | 2478 | 20768 | 5274 |
| Apr '26 | 2225 | 21141 | 5566 |
| May '26 | 2255 | 20460 | 22358 |
| Jun '26 | 4195 | 34970 | 10856 |
| Jul '26 | 6654 | 55663 | 18439 |
| Aug '26 | 5816 | 54590 | 18318 |
Mouthwashes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mouthwashes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 90 |
| Mar | 88 |
| Apr | 81 |
| May | 81 |
| Jun | 113 |
| Jul | 159 |
| Aug | 143 |
| Sep | 77 |
| Oct | 88 |
| Nov | 91 |
| Dec | 90 |
Mouthwashes grew over the 12-month window, but its comparative pace is unavailable: it recorded 38,635 additions over 12 months and a 39.6% year-over-year increase. A supplied comparison verdict or growth ranking against the other subcategories is not available.
2. How do Poles plan to buy in the “Mouthwashes” subcategory?
SourcesMouthwashes – source mix
| Sources | Value |
|---|---|
| From leaflets | 4204 |
| From ads | 8 |
| Organic | 34423 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mouthwashes | 10.88 | 0.02 | 89.1 |
| Toothpastes | 5.76 | 2.61 | 91.63 |
| Toothbrushes, dental floss | 4.08 | 28.84 | 67.08 |
Mouthwashes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 62 | 0 | 1954 |
| Oct '25 | 287 | 2 | 2109 |
| Nov '25 | 354 | 0 | 2051 |
| Dec '25 | 471 | 0 | 2259 |
| Jan '26 | 281 | 1 | 2422 |
| Feb '26 | 717 | 1 | 2041 |
| Mar '26 | 360 | 0 | 2118 |
| Apr '26 | 79 | 0 | 2146 |
| May '26 | 149 | 0 | 2106 |
| Jun '26 | 499 | 0 | 3696 |
| Jul '26 | 668 | 2 | 5984 |
| Aug '26 | 277 | 2 | 5537 |
Brands from the “Mouthwashes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Listerine | 2573 | 4 | 1057 |
| Colgate | 413 | 0 | 483 |
| Elmex | 107 | 0 | 723 |
| Meridol | 2 | 0 | 262 |
| Eludril | 1 | 0 | 252 |
| Lacalut | 2 | 0 | 121 |
| Oral B | 0 | 0 | 61 |
| Prokudent | 26 | 0 | 32 |
| BlanX | 0 | 0 | 30 |
| Sensodyne | 2 | 0 | 7 |
Mouthwashes is predominantly organic, while advertising is underused: over the 12-month window, organic additions accounted for 89.1%, leaflet additions for 10.9%, and advertising additions for 0.0% of the source split. The organic share was below the share in the subcategory Toothpastes at 91.6% and above the share in the subcategory Toothbrushes, dental floss at 67.1%, placing one other subcategory above and one below. The channel generated only 8 additions from ads over 12 months, below the advertising shares of the subcategories Toothpastes and Toothbrushes, dental floss.
