Toothbrushes, dental floss
The “Toothbrushes, dental floss” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toothbrushes, dental floss – shopping list additions
137 091in Sep '25–Aug '26
↑ 86.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
67.1%
Ads 28.8% | Leaflets 4.1%1. “Toothbrushes, dental floss” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toothbrushes, dental floss | Toothpastes | Mouthwashes |
|---|---|---|---|
| Sep '25 | 12247 | 19316 | 2016 |
| Oct '25 | 4960 | 19142 | 2398 |
| Nov '25 | 5283 | 20783 | 2405 |
| Dec '25 | 10431 | 31312 | 2730 |
| Jan '26 | 6395 | 25186 | 2704 |
| Feb '26 | 16964 | 20464 | 2759 |
| Mar '26 | 5274 | 20768 | 2478 |
| Apr '26 | 5566 | 21141 | 2225 |
| May '26 | 22358 | 20460 | 2255 |
| Jun '26 | 10856 | 34970 | 4195 |
| Jul '26 | 18439 | 55663 | 6654 |
| Aug '26 | 18318 | 54590 | 5816 |
Toothbrushes, dental floss – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toothbrushes, dental floss – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 69 |
| Feb | 135 |
| Mar | 86 |
| Apr | 62 |
| May | 159 |
| Jun | 95 |
| Jul | 142 |
| Aug | 142 |
| Sep | 101 |
| Oct | 64 |
| Nov | 60 |
| Dec | 86 |
Toothbrushes, dental floss increased year over year, but its pace cannot be compared with the other subcategories: over the 12-month window ending August 2026, the subcategory recorded 137,091 additions with 86.3% year-over-year growth. No comparison with the other subcategories is available because the corresponding pace metric is absent.
2. How do Poles plan to buy in the “Toothbrushes, dental floss” subcategory?
SourcesToothbrushes, dental floss – source mix
| Sources | Value |
|---|---|
| From leaflets | 5590 |
| From ads | 39534 |
| Organic | 91967 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toothbrushes, dental floss | 4.08 | 28.84 | 67.08 |
| Toothpastes | 5.76 | 2.61 | 91.63 |
| Mouthwashes | 10.88 | 0.02 | 89.1 |
Toothbrushes, dental floss – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 92 | 6674 | 5481 |
| Oct '25 | 99 | 2 | 4859 |
| Nov '25 | 337 | 0 | 4946 |
| Dec '25 | 425 | 4406 | 5600 |
| Jan '26 | 407 | 1 | 5987 |
| Feb '26 | 346 | 11850 | 4768 |
| Mar '26 | 410 | 2 | 4862 |
| Apr '26 | 392 | 0 | 5174 |
| May '26 | 744 | 16435 | 5179 |
| Jun '26 | 649 | 17 | 10190 |
| Jul '26 | 879 | 82 | 17478 |
| Aug '26 | 810 | 65 | 17443 |
Brands from the “Toothbrushes, dental floss” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Jordan | 936 | 39507 | 686 |
| Colgate | 1840 | 0 | 447 |
| Oral B | 721 | 0 | 588 |
| Sensodyne | 520 | 0 | 48 |
| Prokudent | 40 | 0 | 111 |
| Elmex | 48 | 0 | 102 |
| Aquafresh | 48 | 0 | 28 |
| Lacalut | 20 | 0 | 4 |
| Meridol | 0 | 0 | 1 |
| Signal | 0 | 0 | 1 |
Organic is the dominant source, while paid impulse is unusually important: over the 12-month window ending August 2026, organic additions accounted for 67.1%, ad-driven additions for 28.8%, and leaflet-driven additions for 4.1%. The organic share is below that of both other subcategories, the subcategories Toothpastes and Mouthwashes. The ad share is higher than in both other subcategories, indicating that paid impulse is more prominent in Toothbrushes, dental floss.
