Razors
The “Razors” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Razors – shopping list additions
70 070in Sep '25–Aug '26
↑ 38.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
88.7%
Ads 0% | Leaflets 11.3%1. “Razors” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Razors | Shaving and hair removal products |
|---|---|---|
| Sep '25 | 3816 | 3449 |
| Oct '25 | 3589 | 3169 |
| Nov '25 | 3851 | 3703 |
| Dec '25 | 4416 | 4160 |
| Jan '26 | 4498 | 4214 |
| Feb '26 | 3745 | 3529 |
| Mar '26 | 4085 | 3799 |
| Apr '26 | 4646 | 4028 |
| May '26 | 4592 | 4207 |
| Jun '26 | 8099 | 7619 |
| Jul '26 | 12758 | 10909 |
| Aug '26 | 11975 | 10888 |
Razors – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Razors – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 87 |
| Feb | 71 |
| Mar | 79 |
| Apr | 86 |
| May | 87 |
| Jun | 128 |
| Jul | 177 |
| Aug | 167 |
| Sep | 79 |
| Oct | 76 |
| Nov | 79 |
| Dec | 85 |
Razors grew year over year, with no reported pace ranking against the other subcategory: over the 12-month window ending August 2026, the subcategory recorded 70,070 additions. It posted 38.2% year-over-year growth; the other subcategory, Shaving and hair removal products, posted 37.3%, but no supplied relative growth verdict is available.
2. How do Poles plan to buy in the “Razors” subcategory?
SourcesRazors – source mix
| Sources | Value |
|---|---|
| From leaflets | 7907 |
| From ads | 4 |
| Organic | 62159 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Razors | 11.28 | 0.01 | 88.71 |
| Shaving and hair removal products | 6.55 | 0.02 | 93.43 |
Razors – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 199 | 0 | 3617 |
| Oct '25 | 211 | 2 | 3376 |
| Nov '25 | 516 | 1 | 3334 |
| Dec '25 | 523 | 0 | 3893 |
| Jan '26 | 741 | 0 | 3757 |
| Feb '26 | 680 | 0 | 3065 |
| Mar '26 | 752 | 0 | 3333 |
| Apr '26 | 1050 | 1 | 3595 |
| May '26 | 660 | 0 | 3932 |
| Jun '26 | 715 | 0 | 7384 |
| Jul '26 | 1188 | 0 | 11570 |
| Aug '26 | 672 | 0 | 11303 |
Brands from the “Razors” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Gillette | 3689 | 1 | 3145 |
| Wilkinson | 2351 | 0 | 405 |
| Venus | 1367 | 1 | 537 |
| Bic | 463 | 0 | 298 |
| Isana | 33 | 0 | 295 |
| Nivea | 0 | 0 | 8 |
| Bulldog | 0 | 0 | 0 |
Razors are primarily organic, with advertising underused: across the same 12-month window, organic additions represented 88.7%, leaflet-driven additions 11.3%, and advertising generated 4 additions. The organic share was below that of the other subcategory, Shaving and hair removal products, at 93.4%; the advertising channel also remained minimal, with 4 additions in Razors.
