The brand Nivea belongs to the Razors category.
Nivea holds a 0.26% market share in the Razors category.
FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.
Nivea
RazorsSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Nivea from the Razors category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase52.2 h
Razors
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Paper towels
Moist toilet tissue
Toilet paper
Shower gels and bath foams
Toothpastes
Sanitary pads, tampons and panty liners
Tissues
37.9 h
38 h
39.7 h
40.3 h
40.8 h
41.4 h
43 h
Median of the Hygiene category: 43.6 h
Toothbrushes, dental floss
Razors
Soaps
Deodorants and antiperspirants
Shaving and hair removal products
Intimate hygiene washes, foams and gels
Mouthwashes
44.2 h
52.2 h
54.6 h
55.5 h
60.4 h
64 h
67.9 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 6.83% |
| 2024-10-01T00:00:00 | 16.38% |
| 2024-11-01T00:00:00 | 18.83% |
| 2024-12-01T00:00:00 | 14.38% |
| 2025-01-01T00:00:00 | 17.51% |
| 2025-02-01T00:00:00 | 14.21% |
| 2025-03-01T00:00:00 | 11.60% |
| 2025-04-01T00:00:00 | 12.73% |
| 2025-05-01T00:00:00 | 12.10% |
| 2025-06-01T00:00:00 | 11.84% |
| 2025-07-01T00:00:00 | 9.92% |
| 2025-08-01T00:00:00 | 8.80% |
| 2025-09-01T00:00:00 | 13.00% |
| 2025-10-01T00:00:00 | 12.79% |
| 2025-11-01T00:00:00 | 21.58% |
| 2025-12-01T00:00:00 | 18.84% |
| 2026-01-01T00:00:00 | 22.48% |
| 2026-02-01T00:00:00 | 23.55% |
| 2026-03-01T00:00:00 | 25.39% |
| 2026-04-01T00:00:00 | 29.40% |
| 2026-05-01T00:00:00 | 21.30% |
| 2026-06-01T00:00:00 | 14.20% |
| 2026-07-01T00:00:00 | 16.57% |
| 2026-08-01T00:00:00 | 12.00% |
5.20%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Razors with the brandAll additions Razors
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 282 | 4130 |
| 2024-10-01T00:00:00 | 661 | 4036 |
| 2024-11-01T00:00:00 | 772 | 4099 |
| 2024-12-01T00:00:00 | 593 | 4125 |
| 2025-01-01T00:00:00 | 753 | 4300 |
| 2025-02-01T00:00:00 | 486 | 3419 |
| 2025-03-01T00:00:00 | 445 | 3837 |
| 2025-04-01T00:00:00 | 506 | 3974 |
| 2025-05-01T00:00:00 | 499 | 4123 |
| 2025-06-01T00:00:00 | 561 | 4737 |
| 2025-07-01T00:00:00 | 506 | 5100 |
| 2025-08-01T00:00:00 | 425 | 4829 |
| 2025-09-01T00:00:00 | 496 | 3816 |
| 2025-10-01T00:00:00 | 459 | 3589 |
| 2025-11-01T00:00:00 | 831 | 3851 |
| 2025-12-01T00:00:00 | 832 | 4416 |
| 2026-01-01T00:00:00 | 1011 | 4498 |
| 2026-02-01T00:00:00 | 882 | 3745 |
| 2026-03-01T00:00:00 | 1037 | 4085 |
| 2026-04-01T00:00:00 | 1366 | 4646 |
| 2026-05-01T00:00:00 | 978 | 4592 |
| 2026-06-01T00:00:00 | 1150 | 8099 |
| 2026-07-01T00:00:00 | 2114 | 12758 |
| 2026-08-01T00:00:00 | 1437 | 11975 |
Additions of a product from category Razors
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions RazorsNumber of additions Razors with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Stay up to date in the FMCG industry and shopping apps.Learn more with our newsletter.Subscribe to the newsletter
