Fish and fish products
The “Fish and fish products” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Fish and fish products – shopping list additions
310 813in Sep '25–Aug '26
↑ 108.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
92%
Ads 2.9% | Leaflets 5.1%1. “Fish and fish products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Fish and fish products | Meat products | Meat and substitutes | Tofu |
|---|---|---|---|---|
| Sep '25 | 12461 | 85925 | 69294 | 7891 |
| Oct '25 | 13432 | 99644 | 91701 | 9296 |
| Nov '25 | 13598 | 112781 | 77297 | 8757 |
| Dec '25 | 28897 | 144997 | 78406 | 8027 |
| Jan '26 | 15168 | 124031 | 88504 | 11972 |
| Feb '26 | 22223 | 103597 | 74029 | 9090 |
| Mar '26 | 15120 | 103671 | 95254 | 9319 |
| Apr '26 | 13536 | 86117 | 89500 | 8581 |
| May '26 | 8826 | 77735 | 90845 | 7926 |
| Jun '26 | 13492 | 563294 | 104228 | 13916 |
| Jul '26 | 21259 | 828040 | 154652 | 20272 |
| Aug '26 | 132801 | 470339 | 194059 | 21906 |
Fish and fish products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Fish and fish products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 92 |
| Mar | 77 |
| Apr | 68 |
| May | 48 |
| Jun | 56 |
| Jul | 77 |
| Aug | 367 |
| Sep | 53 |
| Oct | 60 |
| Nov | 72 |
| Dec | 149 |
Fish and fish products grew year over year, but its pace cannot be compared with the other subcategories: the subcategory recorded 310,813 additions over 12 months with 108.3% year-over-year growth. No precomputed comparison of growth pace is supplied for the other subcategories.
2. How do Poles plan to buy in the “Fish and fish products” subcategory?
SourcesFish and fish products – source mix
| Sources | Value |
|---|---|
| From leaflets | 15890 |
| From ads | 9059 |
| Organic | 285864 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Fish and fish products | 5.11 | 2.91 | 91.98 |
| Meat products | 7.04 | 2.5 | 90.46 |
| Meat and substitutes | 3.77 | 4.84 | 91.39 |
| Tofu | 1.07 | 4.26 | 94.67 |
Fish and fish products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 88 | 434 | 11939 |
| Oct '25 | 119 | 423 | 12890 |
| Nov '25 | 103 | 378 | 13117 |
| Dec '25 | 227 | 306 | 28364 |
| Jan '26 | 229 | 507 | 14432 |
| Feb '26 | 1889 | 1333 | 19001 |
| Mar '26 | 413 | 492 | 14215 |
| Apr '26 | 1003 | 344 | 12189 |
| May '26 | 359 | 316 | 8151 |
| Jun '26 | 436 | 380 | 12676 |
| Jul '26 | 616 | 1182 | 19461 |
| Aug '26 | 10408 | 2964 | 119429 |
Brands from the “Fish and fish products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Marinero | 53663 | 98 | 3625 |
| Mowi | 765 | 31453 | 818 |
| Lisner | 10353 | 274 | 3163 |
| Norweski Łosoś | 4424 | 7 | 1367 |
| Nautica | 3193 | 76 | 844 |
| Graal | 3449 | 0 | 476 |
| Rio Mare | 1315 | 11 | 1160 |
| Polski Karp | 2071 | 0 | 20 |
| Corsarro | 1655 | 0 | 9 |
| Suempol | 987 | 0 | 85 |
Organic activity dominates in the subcategory Fish and fish products, leaving advertising as a secondary source: across the same 12-month window, organic additions accounted for 92.0%, additions from ads for 2.9%, and additions from leaflets for 5.1%. The organic share is higher than in two of the three other subcategories, including the subcategory Meat products at 90.5%, but lower than in the subcategory Tofu at 94.7%. Advertising is below the share in two other subcategories and above it in one.
