Tofu
The “Tofu” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tofu – shopping list additions
150 401in Oct '25–Sep '26
↑ 33% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
94.7%
Ads 4.1% | Leaflets 1.1%1. “Tofu” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tofu | Meat products | Meat and substitutes | Fish and fish products |
|---|---|---|---|---|
| Oct '25 | 9296 | 99644 | 91701 | 13432 |
| Nov '25 | 8757 | 112781 | 77297 | 13598 |
| Dec '25 | 8027 | 144997 | 78406 | 28897 |
| Jan '26 | 11972 | 124031 | 88504 | 15168 |
| Feb '26 | 9090 | 103597 | 74029 | 22223 |
| Mar '26 | 9319 | 103671 | 95254 | 15120 |
| Apr '26 | 8581 | 86117 | 89500 | 13536 |
| May '26 | 7926 | 77735 | 90845 | 8826 |
| Jun '26 | 13916 | 563294 | 104228 | 13492 |
| Jul '26 | 20272 | 828040 | 154652 | 21259 |
| Aug '26 | 21906 | 470339 | 194481 | 132801 |
| Sep '26 | 21339 | 210252 | 327392 | 189991 |
Tofu – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tofu – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 118 |
| Feb | 90 |
| Mar | 94 |
| Apr | 82 |
| May | 79 |
| Jun | 98 |
| Jul | 127 |
| Aug | 136 |
| Sep | 133 |
| Oct | 84 |
| Nov | 85 |
| Dec | 75 |
Tofu has the slowest growth of the comparable subcategories: over the 12 months from October 2025 through September 2026, it recorded 150,401 additions, up 33.0% year over year. The seasonal index peaks in August at 136 and bottoms out in December at 75.
2. How do Poles plan to buy in the “Tofu” subcategory?
SourcesTofu – source mix
| Sources | Value |
|---|---|
| From leaflets | 1716 |
| From ads | 6196 |
| Organic | 142489 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tofu | 1.14 | 4.12 | 94.74 |
| Meat products | 7.17 | 2.51 | 90.32 |
| Meat and substitutes | 4.74 | 5.27 | 89.99 |
| Fish and fish products | 6.82 | 4.85 | 88.33 |
Tofu – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 17 | 412 | 8867 |
| Nov '25 | 58 | 477 | 8222 |
| Dec '25 | 7 | 359 | 7661 |
| Jan '26 | 225 | 635 | 11112 |
| Feb '26 | 41 | 493 | 8556 |
| Mar '26 | 59 | 521 | 8739 |
| Apr '26 | 114 | 372 | 8095 |
| May '26 | 101 | 413 | 7412 |
| Jun '26 | 241 | 533 | 13142 |
| Jul '26 | 194 | 585 | 19493 |
| Aug '26 | 336 | 614 | 20956 |
| Sep '26 | 323 | 782 | 20234 |
Brands from the “Tofu” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Go Vege | 727 | 3 | 131 |
| Lunter | 162 | 0 | 70 |
| Solida food | 17 | 0 | 19 |
| Polsoja | 0 | 0 | 8 |
| Well Well | 2 | 0 | 4 |
| Alnatura | 0 | 0 | 0 |
| Berief | 0 | 0 | 0 |
| Joya | 0 | 0 | 0 |
| Naturavena | 0 | 0 | 0 |
| Sunfood | 0 | 0 | 0 |
Ads are used less in Tofu than in two of the three comparable subcategories: organic additions dominate, accounting for 94.7% of additions over the 12 months from October 2025 through September 2026, while ads account for 4.1%. The ad share is lower than in two of the three comparable subcategories.
