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Tofu

The “Tofu” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Tofu – shopping list additions

122 928in Aug '25–Jul '26

↑ 8% YoYYoY = (Aug '25–Jul '26 vs Aug '24–Jul '25)

Rank in category

4/4

of 4 subcategories

Organic additions

94%

Ads 5.2% | Leaflets 0.9%

1. “Tofu” purchase trends against the category

Trend

Monthly number of additions to shopping lists (Listonic + Moja Gazetka)

All subcategories – monthly additions

All subcategories – monthly additions
Month	Tofu	Meat products	Meat and substitutes	Ryby i przetwory rybne
Aug '24	7895	88478	83463	6595
Sep '24	8693	87034	81944	7778
Oct '24	9227	97396	99954	9482
Nov '24	9882	114739	97995	13982
Dec '24	8390	201745	103954	28112
Jan '25	13938	133636	118630	16248
Feb '25	10573	101723	96776	12886
Mar '25	11226	104143	108868	14301
Apr '25	9366	96285	103325	12639
May '25	9322	88729	96072	9756
Jun '25	7653	85993	82269	7818
Jul '25	7704	85423	89402	8328
Aug '25	7881	90156	91408	7914
Sep '25	7891	85925	85262	12461
Oct '25	9296	99644	101804	13432
Nov '25	8757	112781	100247	13598
Dec '25	8027	144997	123869	28897
Jan '26	11972	124031	138056	15168
Feb '26	9090	103597	115055	22223
Mar '26	9319	103671	122384	15120
Apr '26	8581	86117	119817	13536
May '26	7926	77735	106586	8826
Jun '26	13916	563294	177703	13492
Jul '26	20272	264654	258843	21259

Tofu – monthly seasonality (index, 100 = average)

Tofu – monthly seasonality (index, 100 = average)
Month	Tofu – monthly seasonality (index, 100 = average)
Jan	131
Feb	100
Mar	104
Apr	91
May	87
Jun	109
Jul	142
Aug	80
Sep	84
Oct	94
Nov	94
Dec	83

Tofu: 122 928 additions in the period, 8% YoY. Ranked 4 of 4 subcategories in the category.

2. How do Poles plan to buy in the “Tofu” subcategory?

Sources

Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets

Tofu – source mix

Tofu – source mix
Sources	Value
From leaflets	2061
From ads	12191
Organic	222545

Source mix comparison – all subcategories

Source mix comparison – all subcategories
Category	From leaflets	From ads	Organic
Tofu	0.87	5.15	93.98
Meat products	5.31	2.55	92.14
Meat and substitutes	6.46	3.73	89.81
Ryby i przetwory rybne	1.92	3.91	94.17

Tofu – source evolution over time

Tofu – source evolution over time
Month	From leaflets	From ads	Organic
Aug '24	6	433	7456
Sep '24	7	626	8060
Oct '24	61	447	8719
Nov '24	25	492	9365
Dec '24	61	338	7991
Jan '25	269	987	12682
Feb '25	55	740	9778
Mar '25	136	800	10290
Apr '25	60	507	8799
May '25	101	491	8730
Jun '25	34	403	7216
Jul '25	97	342	7265
Aug '25	15	369	7497
Sep '25	77	416	7398
Oct '25	17	412	8867
Nov '25	58	477	8222
Dec '25	7	359	7661
Jan '26	225	635	11112
Feb '26	41	493	8556
Mar '26	59	521	8739
Apr '26	114	372	8095
May '26	101	413	7412
Jun '26	241	533	13142
Jul '26	194	585	19493

Brands from the “Tofu” subcategory – additions by source over the last year (top 10)

Brands from the “Tofu” subcategory – additions by source over the last year (top 10)
Brand	From leaflets	From ads	Organic
Go Vege	222	20	144
Lunter	236	0	102
Polsoja	11	0	28
Solida food	12	0	20
Well Well	4	0	0
Alnatura	0	0	0
Berief	0	0	0
Joya	0	0	0
Naturavena	0	0	0
Sunfood	0	0	0

Source mix: organic 94%, from ads 5.2%, from leaflets 0.9%.

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Month	Tofu – monthly seasonality (index, 100 = average)
Jan	131
Feb	100
Mar	104
Apr	91
May	87
Jun	109
Jul	142
Aug	80
Sep	84
Oct	94
Nov	94
Dec	83

Month	Tofu – monthly seasonality (index, 100 = average)
Jan	131
Feb	100
Mar	104
Apr	91
May	87
Jun	109
Jul	142
Aug	80
Sep	84
Oct	94
Nov	94
Dec	83

Month	Tofu – monthly seasonality (index, 100 = average)
Jan	131
Feb	100
Mar	104
Apr	91
May	87
Jun	109
Jul	142
Aug	80
Sep	84
Oct	94
Nov	94
Dec	83