Alnatura
TofuAlnatura ranks 6th of 12 brands in the Tofu category with a 0.00% share over the last four weeks.
The category leader is Go Vege with a 90.87% share.
Its monthly share for September 2026 was 0.00%, compared with 0.00% the month before.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Alnatura from the Tofu category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase28.7 h
Tofu
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.High-protein kabanos sausages
Frankfurters
Cold cuts, sausages
Kabanos sausages
Poultry
12.4 h
15.9 h
17 h
18.1 h
18.3 h
Median of the Meat, fish and products category: 22.9 h
Plant-based cold cuts
Tofu
Fish and fish products
High-protein frankfurters
Plant-based meat
27.6 h
28.7 h
29 h
46.6 h
52.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 0.39% |
| 2024-11-01T00:00:00 | 0.19% |
| 2024-12-01T00:00:00 | 0.29% |
| 2025-01-01T00:00:00 | 0.45% |
| 2025-02-01T00:00:00 | 0.14% |
| 2025-03-01T00:00:00 | 0.23% |
| 2025-04-01T00:00:00 | 0.34% |
| 2025-05-01T00:00:00 | 0.34% |
| 2025-06-01T00:00:00 | 0.25% |
| 2025-07-01T00:00:00 | 0.18% |
| 2025-08-01T00:00:00 | 0.14% |
| 2025-09-01T00:00:00 | 0.16% |
| 2025-10-01T00:00:00 | 0.12% |
| 2025-11-01T00:00:00 | 0.30% |
| 2025-12-01T00:00:00 | 0.15% |
| 2026-01-01T00:00:00 | 0.34% |
| 2026-02-01T00:00:00 | 0.33% |
| 2026-03-01T00:00:00 | 0.25% |
| 2026-04-01T00:00:00 | 0.33% |
| 2026-05-01T00:00:00 | 0.21% |
| 2026-06-01T00:00:00 | 1.05% |
| 2026-07-01T00:00:00 | 0.68% |
| 2026-08-01T00:00:00 | 1.85% |
| 2026-09-01T00:00:00 | 1.24% |
0.80%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Tofu with the brandAll additions Tofu
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 36 | 9227 |
| 2024-11-01T00:00:00 | 19 | 9882 |
| 2024-12-01T00:00:00 | 24 | 8390 |
| 2025-01-01T00:00:00 | 63 | 13938 |
| 2025-02-01T00:00:00 | 15 | 10573 |
| 2025-03-01T00:00:00 | 26 | 11226 |
| 2025-04-01T00:00:00 | 32 | 9366 |
| 2025-05-01T00:00:00 | 32 | 9322 |
| 2025-06-01T00:00:00 | 19 | 7653 |
| 2025-07-01T00:00:00 | 14 | 7704 |
| 2025-08-01T00:00:00 | 11 | 7881 |
| 2025-09-01T00:00:00 | 13 | 7891 |
| 2025-10-01T00:00:00 | 11 | 9296 |
| 2025-11-01T00:00:00 | 26 | 8757 |
| 2025-12-01T00:00:00 | 12 | 8027 |
| 2026-01-01T00:00:00 | 41 | 11972 |
| 2026-02-01T00:00:00 | 30 | 9090 |
| 2026-03-01T00:00:00 | 23 | 9319 |
| 2026-04-01T00:00:00 | 28 | 8581 |
| 2026-05-01T00:00:00 | 17 | 7926 |
| 2026-06-01T00:00:00 | 146 | 13916 |
| 2026-07-01T00:00:00 | 138 | 20272 |
| 2026-08-01T00:00:00 | 406 | 21906 |
| 2026-09-01T00:00:00 | 265 | 21339 |
Additions of a product from category Tofu
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Tofu
Number of additions Tofu with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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