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Oleo

Oils
to receive information about changes in the popularity of this brand.

Oleo ranks 9th of 16 brands in the Oils category with a 0.22% share over the last four weeks.

The category leader is Kujawski with a 46.51% share.

Its monthly share for September 2026 was 0.17%, compared with 0.04% the month before.

Its highest monthly share in the period shown, 0.58%, came in February 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Oils
MarkaUdział procentowy
Kujawski46.51%
Wyborny29.08%
Wielkopolski11.43%
Olej Polski6.87%
Wilmar Złoty Rzepak2.52%
Beskidzki1.98%
Oliwier1.02%
Rapso0.36%
Oleo0.22%
Bartek0.03%
Ajax0.00%
Buttella0.00%
Mondello0.00%
Primus0.00%
Vita D'or0.00%
Targroch0.00%

Brand Oleo percentage share in the category Oils in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.22%Oleo
ALL BRANDS
Historical market share of brands in the Oils category (monthly)
MonthAjaxBartekButtellaKujawskiMondelloOleoOliwierPrimusRapsoVita D'orWielkopolskiWybornyTargrochWilmar Złoty RzepakBeskidzkiOlej Polski
October 20240.00%0.03%0.00%65.28%0.00%0.33%0.28%0.00%0.17%0.00%1.44%8.03%0.00%2.96%6.53%14.95%
November 20240.00%0.02%0.00%72.95%0.00%0.21%0.38%0.00%0.14%0.00%1.83%7.59%0.02%4.79%3.87%8.19%
December 20240.00%0.05%0.00%75.74%0.00%0.21%0.47%0.00%0.29%0.00%2.84%1.79%0.00%7.46%1.76%9.40%
January 20250.00%0.03%0.00%69.25%0.00%0.18%0.56%0.00%0.21%0.06%5.15%6.99%0.00%5.42%1.42%10.72%
February 20250.00%0.03%0.00%54.70%0.00%0.28%0.41%0.00%0.09%0.00%2.30%12.77%0.00%7.39%6.98%15.04%
March 20250.00%0.11%0.00%68.96%0.00%0.22%0.43%0.00%0.33%0.00%4.01%8.38%0.00%8.42%2.17%6.98%
April 20250.00%0.03%0.00%71.22%0.00%0.32%0.58%0.00%0.39%0.00%1.55%12.24%0.00%6.30%2.75%4.62%
May 20250.00%0.00%0.00%63.27%0.00%0.08%0.36%0.00%0.20%0.00%1.73%11.36%0.00%0.96%2.97%19.07%
June 20250.00%0.11%0.00%67.98%0.00%0.32%0.85%0.00%0.27%0.00%3.78%7.09%0.00%2.02%0.59%17.00%
July 20250.00%0.07%0.00%60.71%0.00%0.18%0.44%0.00%0.15%0.00%5.14%21.20%0.00%4.03%4.70%3.37%
August 20250.00%0.04%0.00%63.13%0.00%0.12%1.01%0.00%0.19%0.12%2.18%12.32%0.00%2.53%1.48%16.90%
September 20250.00%0.08%0.00%60.89%0.00%0.23%0.65%0.00%0.27%0.04%3.74%24.68%0.00%2.18%2.48%4.77%
October 20250.00%0.02%0.00%40.16%0.00%0.34%0.36%0.00%0.15%0.02%1.83%9.42%0.00%1.79%2.47%43.45%
November 20250.00%0.01%0.00%32.62%0.00%0.52%0.46%0.00%0.07%0.01%8.85%7.65%0.00%0.80%0.85%48.14%
December 20250.00%0.01%0.00%24.55%0.00%0.08%0.15%0.00%0.06%0.00%1.94%11.70%0.00%1.28%0.26%59.97%
January 20260.00%0.00%0.00%47.22%0.00%0.47%0.36%0.00%0.05%0.00%15.32%24.35%0.00%0.85%6.82%4.55%
February 20260.00%0.01%0.00%47.57%0.00%0.58%0.62%0.00%0.15%0.01%14.68%19.38%0.00%2.54%3.05%11.42%
March 20260.00%0.06%0.00%71.85%0.00%0.36%0.52%0.00%0.05%0.00%5.41%18.24%0.00%1.17%1.05%1.29%
April 20260.00%0.18%0.00%58.44%0.00%0.10%0.81%0.00%0.16%0.00%8.20%27.49%0.00%1.36%2.82%0.44%
May 20260.00%0.04%0.00%55.59%0.00%0.36%0.89%0.00%0.11%0.00%4.51%8.19%0.00%3.19%26.11%1.00%
June 20260.00%0.02%0.00%12.12%0.00%0.10%77.35%0.00%0.04%0.00%5.24%3.14%0.00%0.81%0.02%1.16%
July 20260.00%0.04%0.00%39.37%0.00%0.05%1.98%0.00%0.18%0.00%15.58%35.92%0.00%0.69%2.53%3.66%
August 20260.00%0.00%0.00%47.06%0.00%0.04%0.95%0.00%0.13%0.00%16.54%28.95%0.00%1.66%3.65%1.02%
September 20260.00%0.02%0.00%43.10%0.00%0.17%1.03%0.00%0.32%0.00%15.45%29.53%0.00%2.88%1.53%5.96%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Oils category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Oleo
Others
Kujawski
Wyborny
Wielkopolski
Olej Polski
Wilmar Złoty Rzepak
Beskidzki
Oliwier
Rapso
Bartek
Ajax
Buttella
Mondello
Primus
Vita D'or
Targroch

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Oleo from the Oils category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
53.2 h
Oils
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Oils, vinegars”
Olive oils
Oils
52.5 h
53.2 h
Median of the Oils, vinegars category: 53.2 h
Vinegars
56.2 h
Brand Loyalty Index (BLI) marki w kategorii Oils (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:0010.27%
2024-11-01T00:00:0011.58%
2024-12-01T00:00:008.69%
2025-01-01T00:00:008.44%
2025-02-01T00:00:009.02%
2025-03-01T00:00:008.04%
2025-04-01T00:00:009.21%
2025-05-01T00:00:008.22%
2025-06-01T00:00:007.02%
2025-07-01T00:00:009.10%
2025-08-01T00:00:008.29%
2025-09-01T00:00:009.06%
2025-10-01T00:00:0015.74%
2025-11-01T00:00:0035.08%
2025-12-01T00:00:0034.30%
2026-01-01T00:00:0018.60%
2026-02-01T00:00:0020.09%
2026-03-01T00:00:0024.20%
2026-04-01T00:00:0011.40%
2026-05-01T00:00:0017.71%
2026-06-01T00:00:0044.43%
2026-07-01T00:00:0012.92%
2026-08-01T00:00:0012.35%
2026-09-01T00:00:0011.72%
1.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Oils added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Oils (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:00361235178
2024-11-01T00:00:00421536408
2024-12-01T00:00:00380943846
2025-01-01T00:00:00337639995
2025-02-01T00:00:00317935225
2025-03-01T00:00:00276734418
2025-04-01T00:00:00309633599
2025-05-01T00:00:00249130296
2025-06-01T00:00:00187726719
2025-07-01T00:00:00270329708
2025-08-01T00:00:00257431039
2025-09-01T00:00:00261828889
2025-10-01T00:00:00535133986
2025-11-01T00:00:001204734344
2025-12-01T00:00:001421241434
2026-01-01T00:00:00772841554
2026-02-01T00:00:00816340636
2026-03-01T00:00:001055643622
2026-04-01T00:00:00383133614
2026-05-01T00:00:00548130940
2026-06-01T00:00:002448555114
2026-07-01T00:00:001003577645
2026-08-01T00:00:00990280178
2026-09-01T00:00:00920178538

Additions of a product from category Oils

Absolute data on adding products from category Oils with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Oils
Number of additions Oils with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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