The brand Winiary belongs to the Broth cubes and bouillons category.
Winiary holds a 65.16% market share in the Broth cubes and bouillons category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
Winiary
Broth cubes and bouillons
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Winiary from the Broth cubes and bouillons category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase52.1 h
Broth cubes and bouillons
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Fixes
Spices and herbs
17.7 h
51.4 h
Median of the Spices and bouillons category: 51.4 h
Broth cubes and bouillons
52.1 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 14.76% |
| 2024-10-01T00:00:00 | 13.90% |
| 2024-11-01T00:00:00 | 15.18% |
| 2024-12-01T00:00:00 | 15.50% |
| 2025-01-01T00:00:00 | 24.42% |
| 2025-02-01T00:00:00 | 22.44% |
| 2025-03-01T00:00:00 | 20.04% |
| 2025-04-01T00:00:00 | 15.47% |
| 2025-05-01T00:00:00 | 15.29% |
| 2025-06-01T00:00:00 | 13.65% |
| 2025-07-01T00:00:00 | 11.30% |
| 2025-08-01T00:00:00 | 11.70% |
| 2025-09-01T00:00:00 | 13.40% |
| 2025-10-01T00:00:00 | 12.73% |
| 2025-11-01T00:00:00 | 17.74% |
| 2025-12-01T00:00:00 | 15.50% |
| 2026-01-01T00:00:00 | 14.47% |
| 2026-02-01T00:00:00 | 15.11% |
| 2026-03-01T00:00:00 | 29.25% |
| 2026-04-01T00:00:00 | 17.88% |
| 2026-05-01T00:00:00 | 19.97% |
| 2026-06-01T00:00:00 | 16.42% |
| 2026-07-01T00:00:00 | 13.47% |
| 2026-08-01T00:00:00 | 15.58% |
0.80%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Broth cubes and bouillons with the brandAll additions Broth cubes and bouillons
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 832 | 5637 |
| 2024-10-01T00:00:00 | 878 | 6316 |
| 2024-11-01T00:00:00 | 924 | 6088 |
| 2024-12-01T00:00:00 | 1040 | 6711 |
| 2025-01-01T00:00:00 | 1563 | 6400 |
| 2025-02-01T00:00:00 | 1200 | 5348 |
| 2025-03-01T00:00:00 | 1083 | 5404 |
| 2025-04-01T00:00:00 | 765 | 4945 |
| 2025-05-01T00:00:00 | 786 | 5140 |
| 2025-06-01T00:00:00 | 556 | 4073 |
| 2025-07-01T00:00:00 | 496 | 4388 |
| 2025-08-01T00:00:00 | 546 | 4668 |
| 2025-09-01T00:00:00 | 695 | 5188 |
| 2025-10-01T00:00:00 | 791 | 6213 |
| 2025-11-01T00:00:00 | 999 | 5630 |
| 2025-12-01T00:00:00 | 1036 | 6685 |
| 2026-01-01T00:00:00 | 933 | 6449 |
| 2026-02-01T00:00:00 | 799 | 5288 |
| 2026-03-01T00:00:00 | 1503 | 5139 |
| 2026-04-01T00:00:00 | 825 | 4613 |
| 2026-05-01T00:00:00 | 809 | 4051 |
| 2026-06-01T00:00:00 | 1053 | 6411 |
| 2026-07-01T00:00:00 | 1380 | 10243 |
| 2026-08-01T00:00:00 | 1565 | 10044 |
Additions of a product from category Broth cubes and bouillons
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Broth cubes and bouillonsNumber of additions Broth cubes and bouillons with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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