Spices and herbs
The “Spices and herbs” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Spices and herbs – shopping list additions
1 597 657in Oct '25–Sep '26
↑ 43.9% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
88%
Ads 10.1% | Leaflets 1.9%1. “Spices and herbs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Spices and herbs | Broth cubes and bouillons | Fixes |
|---|---|---|---|
| Oct '25 | 92881 | 6213 | 583 |
| Nov '25 | 97890 | 5630 | 549 |
| Dec '25 | 134998 | 6685 | 545 |
| Jan '26 | 115740 | 6449 | 724 |
| Feb '26 | 94210 | 5288 | 587 |
| Mar '26 | 100048 | 5139 | 540 |
| Apr '26 | 95549 | 4613 | 497 |
| May '26 | 83728 | 4051 | 467 |
| Jun '26 | 141147 | 6411 | 879 |
| Jul '26 | 214375 | 10243 | 1246 |
| Aug '26 | 216908 | 10444 | 1154 |
| Sep '26 | 210183 | 12243 | 1381 |
Spices and herbs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Spices and herbs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 81 |
| Mar | 87 |
| Apr | 82 |
| May | 75 |
| Jun | 98 |
| Jul | 133 |
| Aug | 134 |
| Sep | 130 |
| Oct | 82 |
| Nov | 87 |
| Dec | 113 |
Spices and herbs are the fastest-growing of the comparable subcategories: over the past 12 months, the subcategory recorded 1,597,657 additions, up 43.9% year over year. The seasonal peak came in August at an index of 134, while May marked the trough at 75.
2. How do Poles plan to buy in the “Spices and herbs” subcategory?
SourcesSpices and herbs – source mix
| Sources | Value |
|---|---|
| From leaflets | 30724 |
| From ads | 160574 |
| Organic | 1406359 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Spices and herbs | 1.92 | 10.05 | 88.03 |
| Broth cubes and bouillons | 2.49 | 0.1 | 97.41 |
| Fixes | 3.21 | 0.21 | 96.58 |
Spices and herbs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 876 | 12205 | 79800 |
| Nov '25 | 1828 | 11419 | 84643 |
| Dec '25 | 2679 | 9292 | 123027 |
| Jan '26 | 2394 | 16243 | 97103 |
| Feb '26 | 2416 | 12817 | 78977 |
| Mar '26 | 3177 | 13802 | 83069 |
| Apr '26 | 2373 | 10955 | 82221 |
| May '26 | 1738 | 11381 | 70609 |
| Jun '26 | 2656 | 15376 | 123115 |
| Jul '26 | 3586 | 14913 | 195876 |
| Aug '26 | 3211 | 15993 | 197704 |
| Sep '26 | 3790 | 16178 | 190215 |
Brands from the “Spices and herbs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vegeta | 1114 | 6 | 31457 |
| Maggi | 1073 | 4 | 21802 |
| Kucharek | 1920 | 2 | 10184 |
| Kamis | 5034 | 104 | 2673 |
| Prymat | 3467 | 7 | 3073 |
| Knorr | 831 | 521 | 1887 |
| Winiary | 823 | 0 | 372 |
| Appetita | 1056 | 0 | 101 |
| Kotanyi | 578 | 0 | 544 |
| Culineo | 1015 | 0 | 105 |
Spices and herbs are predominantly organic, while advertising has the highest share among comparable subcategories: over the past 12 months, organic additions accounted for 88.0%, compared with 10.1% for ad-driven additions.
