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The brand Delma belongs to the Margarines and mixes category.

Delma holds a 2.36% market share in the Margarines and mixes category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Delma

Margarines and mixes
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BRAND CHARTS
Udział procentowy marek w kategorii Margarines and mixes
MarkaUdział procentowy
Smakowita75.06%
Kasia8.86%
Bielmar Palma3.13%
Rama3.02%
Delma2.36%
Flora2.22%
Optima1.43%
Słynne Masło Roślinne1.30%
Śniadaniowa0.87%
Finuu0.71%
Benecol0.70%
Wyborna0.18%
Łaciaty0.08%
Lurpak0.06%
Ola0.02%
Z Kruszwicy0.02%
Masmix0.00%
Naturima0.00%
Planta0.00%
Pyszny Duet0.00%

Brand Delma percentage share in the category Margarines and mixes in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.36%Delma
ALL BRANDS
Historyczny udział procentowy marek w kategorii Margarines and mixes (miesięcznie)
MiesiącBenecolBielmar PalmaDelmaFinuuFloraKasiaLurpakMasmixNaturimaOlaOptimaPlantaPyszny DuetRamaSłynne Masło RoślinneSmakowitaWybornaZ KruszwicyŚniadaniowaŁaciaty
2024-09-01T00:00:000.47%2.57%0.95%0.26%1.17%10.98%0.04%0.02%0.00%0.02%0.69%0.02%0.00%1.98%0.13%22.65%0.13%0.00%1.66%56.25%
2024-10-01T00:00:000.43%6.43%2.48%19.81%2.46%18.30%0.08%0.12%0.00%0.02%1.48%0.00%0.00%3.74%3.18%38.27%1.21%0.16%1.35%0.51%
2024-11-01T00:00:000.54%8.89%8.58%0.54%4.33%35.61%0.03%0.00%0.03%0.03%2.92%0.03%0.00%4.39%5.10%24.41%0.27%0.03%3.32%0.94%
2024-12-01T00:00:000.27%11.88%2.79%0.82%1.87%45.81%0.00%0.04%0.00%0.00%0.62%0.04%0.00%4.17%2.12%27.78%0.14%0.00%1.40%0.25%
2025-01-01T00:00:000.74%4.45%3.91%1.71%2.77%18.07%0.00%0.00%0.00%0.00%4.54%0.03%0.00%4.82%1.26%53.35%1.40%0.63%2.03%0.29%
2025-02-01T00:00:001.02%8.01%8.41%1.59%4.87%23.41%0.00%0.09%0.00%0.04%5.31%0.00%0.00%8.85%0.49%33.54%0.49%0.40%2.30%1.19%
2025-03-01T00:00:000.88%8.07%6.71%2.24%6.23%33.80%0.05%0.05%0.00%0.05%4.23%0.00%0.00%13.23%2.29%17.56%0.49%0.00%3.55%0.58%
2025-04-01T00:00:000.22%4.03%1.61%0.25%1.70%18.37%0.02%0.01%0.01%0.00%0.90%0.01%0.00%1.22%0.72%70.02%0.07%0.01%0.71%0.09%
2025-05-01T00:00:000.18%1.99%1.48%0.31%1.19%5.75%0.01%0.01%0.01%0.00%1.10%0.01%0.00%1.42%0.62%85.10%0.08%0.00%0.68%0.07%
2025-06-01T00:00:000.45%4.00%2.84%0.63%2.86%9.74%0.02%0.00%0.00%0.00%1.27%0.00%0.00%3.60%0.71%72.28%0.13%0.00%1.25%0.22%
2025-07-01T00:00:000.45%4.31%2.31%1.10%2.12%15.51%0.03%0.06%0.03%0.00%1.44%0.03%0.00%2.85%0.99%66.33%0.23%0.00%1.80%0.42%
2025-08-01T00:00:000.14%1.40%0.69%59.86%0.68%3.67%0.01%0.00%0.01%0.00%0.36%0.00%0.00%1.10%0.21%31.36%0.02%0.00%0.42%0.07%
2025-09-01T00:00:000.82%9.70%6.23%1.51%6.49%34.45%0.19%0.13%0.00%0.00%3.27%0.00%0.13%10.08%1.39%20.97%0.50%0.00%3.02%1.13%
2025-10-01T00:00:000.24%4.94%4.89%0.73%2.21%16.55%0.02%0.04%0.00%0.02%1.12%0.00%0.00%2.40%0.13%65.08%0.09%0.06%1.16%0.32%
2025-11-01T00:00:000.06%1.61%1.12%0.24%1.67%10.01%0.01%0.00%0.00%0.01%0.36%0.01%0.00%0.83%0.44%82.87%0.04%0.03%0.30%0.40%
2025-12-01T00:00:000.10%3.34%0.91%0.13%0.48%8.88%0.01%0.00%0.00%0.00%0.09%0.00%0.00%1.01%0.46%84.26%0.04%0.04%0.18%0.07%
2026-01-01T00:00:000.18%4.03%3.33%1.74%2.96%9.54%0.02%0.18%0.00%0.00%2.05%0.00%0.00%1.52%0.49%70.42%1.52%0.02%1.67%0.33%
2026-02-01T00:00:000.44%1.29%0.92%0.69%1.39%5.97%0.05%0.00%0.00%0.00%0.57%0.00%0.00%2.42%0.41%84.91%0.07%0.04%0.67%0.17%
2026-03-01T00:00:000.12%2.26%2.19%0.49%1.58%12.10%0.05%0.03%0.00%0.01%0.23%0.00%0.02%1.07%0.63%78.58%0.07%0.05%0.48%0.04%
2026-04-01T00:00:000.18%4.40%2.97%1.72%1.74%14.22%0.08%0.05%0.00%0.00%1.14%0.00%0.00%2.43%4.32%65.22%0.29%0.06%1.08%0.09%
2026-05-01T00:00:000.58%7.44%6.06%2.94%6.69%30.81%0.12%0.12%0.00%0.00%4.15%0.00%0.00%4.90%4.62%19.50%1.27%0.12%9.81%0.87%
2026-06-01T00:00:001.61%10.10%3.68%4.72%7.95%28.06%0.00%0.33%0.00%0.00%2.40%0.12%0.00%8.86%1.78%21.11%0.46%0.12%7.41%1.28%
2026-07-01T00:00:000.89%10.03%3.54%4.07%6.21%32.81%0.25%0.20%0.00%0.00%2.85%0.13%0.00%4.73%1.63%25.40%0.38%0.03%6.21%0.64%
2026-08-01T00:00:000.32%5.44%2.69%1.01%4.58%10.40%0.07%0.02%0.00%0.01%1.13%0.01%0.00%3.82%0.79%67.77%0.13%0.00%1.59%0.21%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Margarines and mixes category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Delma
Others
Smakowita
Kasia
Bielmar Palma
Rama
Flora
Optima
Słynne Masło Roślinne
Śniadaniowa
Finuu
Benecol
Wyborna
Łaciaty
Lurpak
Ola
Z Kruszwicy
Masmix
Naturima
Planta
Pyszny Duet

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Delma from the Margarines and mixes category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
29.6 h
Margarines and mixes
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Spreadable fats”
Vegan butters, margarines
Butter
22.3 h
29 h
Median of the Spreadable fats category: 29 h
Margarines and mixes
29.6 h
Brand Loyalty Index (BLI) marki w kategorii Margarines and mixes (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0042.57%
2024-10-01T00:00:0040.08%
2024-11-01T00:00:0026.41%
2024-12-01T00:00:0027.97%
2025-01-01T00:00:0034.49%
2025-02-01T00:00:0026.47%
2025-03-01T00:00:0024.89%
2025-04-01T00:00:0050.63%
2025-05-01T00:00:0059.68%
2025-06-01T00:00:0043.98%
2025-07-01T00:00:0037.39%
2025-08-01T00:00:0070.47%
2025-09-01T00:00:0020.77%
2025-10-01T00:00:0039.43%
2025-11-01T00:00:0070.07%
2025-12-01T00:00:0070.58%
2026-01-01T00:00:0049.13%
2026-02-01T00:00:0067.94%
2026-03-01T00:00:0071.08%
2026-04-01T00:00:0051.76%
2026-05-01T00:00:0028.12%
2026-06-01T00:00:0024.50%
2026-07-01T00:00:0024.77%
2026-08-01T00:00:0043.39%
0.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Margarines and mixes added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Margarines and mixes (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00463510888
2024-10-01T00:00:00513012798
2024-11-01T00:00:00298211290
2024-12-01T00:00:00486617398
2025-01-01T00:00:00350310158
2025-02-01T00:00:0022608537
2025-03-01T00:00:0020568260
2025-04-01T00:00:00845216695
2025-05-01T00:00:00902915130
2025-06-01T00:00:00447710180
2025-07-01T00:00:0035469483
2025-08-01T00:00:001475320934
2025-09-01T00:00:0015887645
2025-10-01T00:00:00465911817
2025-11-01T00:00:001563022306
2025-12-01T00:00:002667137788
2026-01-01T00:00:00546411121
2026-02-01T00:00:001061015617
2026-03-01T00:00:001599722506
2026-04-01T00:00:00649812553
2026-05-01T00:00:0017336163
2026-06-01T00:00:0024169862
2026-07-01T00:00:00392915863
2026-08-01T00:00:00966122265

Additions of a product from category Margarines and mixes

Absolute data on adding products from category Margarines and mixes with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Margarines and mixes
Number of additions Margarines and mixes with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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