Butter
The “Butter” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Butter – shopping list additions
75 852in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
22.6%
Ads 12.7% | Leaflets 64.7%1. “Butter” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Butter | Margarines and mixes |
|---|---|---|
| Oct '25 | 0 | 0 |
| Nov '25 | 0 | 0 |
| Dec '25 | 0 | 0 |
| Jan '26 | 0 | 0 |
| Feb '26 | 0 | 0 |
| Mar '26 | 0 | 0 |
| Apr '26 | 2 | 0 |
| May '26 | 2 | 0 |
| Jun '26 | 3232 | 194 |
| Jul '26 | 16994 | 1030 |
| Aug '26 | 26060 | 1217 |
| Sep '26 | 29562 | 2579 |
Butter – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Butter – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 51 |
| Jul | 269 |
| Aug | 412 |
| Sep | 468 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Butter: 75 852 additions in the period, 0% YoY. Ranked 1 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Butter” subcategory?
SourcesButter – source mix
| Sources | Value |
|---|---|
| From leaflets | 49077 |
| From ads | 9607 |
| Organic | 17168 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Butter | 64.7 | 12.67 | 22.63 |
| Margarines and mixes | 79.06 | 0 | 20.94 |
Butter – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 2 |
| May '26 | 0 | 0 | 2 |
| Jun '26 | 3127 | 0 | 105 |
| Jul '26 | 15312 | 0 | 1682 |
| Aug '26 | 13739 | 4960 | 7361 |
| Sep '26 | 16899 | 4647 | 8016 |
Brands from the “Butter” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Masło Polskie | 13754 | 0 | 3794 |
| Mleczna Dolina | 8998 | 0 | 1502 |
| Mlekovita | 9399 | 0 | 10 |
| Pilos | 6433 | 0 | 1 |
| Łaciate | 1683 | 0 | 167 |
| Lurpak | 141 | 0 | 35 |
| Łowickie | 92 | 0 | 28 |
| Kerrygold | 78 | 0 | 6 |
| Mazurski Smak | 61 | 0 | 20 |
| Sobik | 50 | 0 | 1 |
Source mix: organic 22.6%, from ads 12.7%, from leaflets 64.7%.
