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The brand Pasłęk belongs to the Butter category.

Pasłęk holds a 0.03% market share in the Butter category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Pasłęk

Butter
productLogo
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Butter
MarkaUdział procentowy
Mlekovita47.67%
Mleczna Dolina33.84%
Pilos8.50%
Łaciate5.68%
Mazurski Smak1.77%
Lurpak0.95%
Łowickie0.87%
Kerrygold0.33%
Miletto0.20%
Sobik0.09%
Pasłęk0.03%
Hajnówka0.02%
President0.02%
Bieluch0.02%
Mońki0.01%
Mlekpol0.00%
Warmia0.00%

Brand Pasłęk percentage share in the category Butter in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.03%Pasłęk
ALL BRANDS
Historyczny udział procentowy marek w kategorii Butter (miesięcznie)
MiesiącBieluchHajnówkaKerrygoldLurpakMazurski SmakMleczna DolinaMlekovitaMlekpolMońkiPasłękPilosPresidentSobikWarmiaŁaciateŁowickieMiletto
2024-09-01T00:00:000.14%0.00%1.54%2.66%0.49%29.57%40.50%0.00%0.07%0.98%5.68%0.00%0.63%0.00%17.59%0.07%0.07%
2024-10-01T00:00:000.02%0.02%1.26%0.88%3.83%21.72%8.92%0.00%0.00%0.20%15.89%0.02%0.32%0.00%8.26%38.56%0.11%
2024-11-01T00:00:000.02%0.04%1.93%1.11%2.39%47.59%12.83%0.00%0.00%0.24%2.92%0.04%0.35%0.04%27.65%2.61%0.22%
2024-12-01T00:00:000.04%0.00%1.66%0.75%6.70%27.71%7.91%0.00%0.01%0.26%25.92%0.01%0.79%0.12%27.71%0.39%0.00%
2025-01-01T00:00:000.03%0.03%1.21%1.97%3.43%35.72%17.21%0.00%0.00%0.24%19.05%0.05%0.27%0.00%13.89%4.02%2.89%
2025-02-01T00:00:000.05%0.00%1.28%1.12%4.47%32.82%12.87%0.00%0.00%0.26%37.66%0.05%0.54%0.00%6.98%0.16%1.75%
2025-03-01T00:00:000.03%0.03%0.93%1.63%1.07%43.11%20.30%0.00%0.00%0.25%24.15%0.03%0.45%0.65%6.18%0.79%0.42%
2025-04-01T00:00:000.00%0.00%0.30%4.65%0.31%10.76%4.52%0.00%0.00%0.09%4.86%0.02%0.85%0.00%72.42%0.93%0.28%
2025-05-01T00:00:000.00%0.02%0.26%0.39%1.20%7.62%3.12%0.00%0.00%0.07%1.90%0.01%0.12%0.00%83.25%1.55%0.51%
2025-06-01T00:00:000.00%0.05%0.13%0.33%0.25%6.66%3.38%0.00%0.00%0.07%3.23%0.01%0.08%0.00%83.51%2.25%0.06%
2025-07-01T00:00:000.00%0.09%0.64%2.47%6.44%39.35%29.62%0.00%0.00%0.46%2.56%0.05%0.50%0.00%17.14%0.27%0.41%
2025-08-01T00:00:000.00%0.04%0.96%1.88%1.40%15.95%21.98%0.00%0.00%0.35%38.59%0.04%0.48%0.00%18.09%0.17%0.04%
2025-09-01T00:00:000.00%0.03%0.42%1.40%0.03%15.73%18.24%0.00%0.00%0.15%34.96%0.03%0.27%0.00%26.99%0.03%1.73%
2025-10-01T00:00:000.00%0.01%0.61%0.63%1.02%26.91%14.35%0.00%0.00%0.10%11.94%0.01%0.27%0.00%32.05%12.01%0.07%
2025-11-01T00:00:000.00%0.00%0.14%3.92%0.45%19.57%1.68%0.00%0.01%0.02%7.69%0.02%0.07%0.00%60.45%5.51%0.47%
2025-12-01T00:00:000.00%0.00%0.29%8.85%1.03%13.98%5.56%0.00%0.01%0.03%9.18%0.01%0.19%0.00%60.14%0.73%0.00%
2026-01-01T00:00:000.01%0.00%0.11%0.37%1.53%14.70%49.93%0.00%0.00%0.04%19.38%0.02%0.13%0.00%6.55%6.23%1.02%
2026-02-01T00:00:000.01%0.00%0.48%0.45%0.98%19.92%38.72%0.00%0.02%0.04%19.34%0.02%0.11%0.01%17.60%1.75%0.57%
2026-03-01T00:00:000.00%0.00%0.22%24.58%0.47%21.08%39.43%0.00%0.00%0.01%5.77%0.00%0.87%0.00%5.86%1.40%0.31%
2026-04-01T00:00:000.00%0.00%0.30%8.20%0.13%18.63%38.92%0.00%0.00%0.02%18.92%0.00%0.22%0.00%13.98%0.01%0.65%
2026-05-01T00:00:000.00%0.00%0.31%0.64%0.37%24.49%30.92%0.00%0.03%0.04%33.80%0.01%0.11%0.00%8.26%0.32%0.68%
2026-06-01T00:00:000.01%0.02%0.39%0.51%0.09%22.71%46.57%0.00%0.02%0.02%13.01%0.02%0.26%0.00%15.28%0.83%0.26%
2026-07-01T00:00:000.03%0.00%0.51%1.03%0.22%22.46%47.58%0.00%0.01%0.04%20.92%0.03%0.22%0.01%5.66%0.17%1.12%
2026-08-01T00:00:000.01%0.02%0.34%0.92%1.65%33.11%48.13%0.00%0.00%0.02%9.02%0.02%0.09%0.00%5.60%0.81%0.24%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Butter category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Pasłęk
Others
Mlekovita
Mleczna Dolina
Pilos
Łaciate
Mazurski Smak
Lurpak
Łowickie
Kerrygold
Miletto
Sobik
Hajnówka
President
Bieluch
Mońki
Mlekpol
Warmia

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Pasłęk from the Butter category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
29.4 h
Butter
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Spreadable fats”
Butter
Margarines and mixes
29.4 h
30.7 h
Median of the Spreadable fats category: 30.7 h
Masła, margaryny wegańskie
40.1 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Butter (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:001.42%
2024-10-01T00:00:004.99%
2024-11-01T00:00:004.34%
2024-12-01T00:00:005.45%
2025-01-01T00:00:003.75%
2025-02-01T00:00:004.98%
2025-03-01T00:00:003.82%
2025-04-01T00:00:0012.77%
2025-05-01T00:00:0011.81%
2025-06-01T00:00:0014.70%
2025-07-01T00:00:002.38%
2025-08-01T00:00:002.28%
2025-09-01T00:00:003.38%
2025-10-01T00:00:006.82%
2025-11-01T00:00:0025.38%
2025-12-01T00:00:0026.94%
2026-01-01T00:00:0015.26%
2026-02-01T00:00:0019.34%
2026-03-01T00:00:0025.27%
2026-04-01T00:00:0019.69%
2026-05-01T00:00:0014.28%
2026-06-01T00:00:0011.02%
2026-07-01T00:00:0011.50%
2026-08-01T00:00:0010.22%
8.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Butter added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Butter (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:001427100625
2024-10-01T00:00:005558111375
2024-11-01T00:00:004514103942
2024-12-01T00:00:007430136346
2025-01-01T00:00:00370798956
2025-02-01T00:00:00429686314
2025-03-01T00:00:00356193164
2025-04-01T00:00:0014523113732
2025-05-01T00:00:0012015101730
2025-06-01T00:00:001423796865
2025-07-01T00:00:00218892071
2025-08-01T00:00:002288100462
2025-09-01T00:00:00335099021
2025-10-01T00:00:006942101803
2025-11-01T00:00:0025461100330
2025-12-01T00:00:0033378123891
2026-01-01T00:00:0016546108461
2026-02-01T00:00:001898198130
2026-03-01T00:00:0029291115908
2026-04-01T00:00:0020774105515
2026-05-01T00:00:001334293431
2026-06-01T00:00:0017712160754
2026-07-01T00:00:0019954173548
2026-08-01T00:00:0020883204381

Additions of a product from category Butter

Absolute data on adding products from category Butter with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Butter
Number of additions Butter with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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