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Brand Performance logo

Kerrygold

Butter
Kerrygold logo
to receive information about changes in the popularity of this brand.

Kerrygold ranks 8th of 17 brands in the Butter category with a 0.47% share over the last four weeks.

The category leader is Mlekovita with a 47.49% share.

Its monthly share for September 2026 was 0.29%, compared with 0.33% the month before.

Its highest monthly share in the period shown, 1.93%, came in November 2024.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Butter
MarkaUdział procentowy
Mlekovita47.49%
Pilos22.34%
Mleczna Dolina16.98%
Łaciate9.85%
Mazurski Smak1.05%
Lurpak0.96%
Miletto0.60%
Kerrygold0.47%
Łowickie0.09%
Sobik0.09%
President0.03%
Pasłęk0.02%
Hajnówka0.01%
Bieluch0.01%
Mońki0.00%
Mlekpol0.00%
Warmia0.00%

Brand Kerrygold percentage share in the category Butter in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.47%Kerrygold
ALL BRANDS
Historical market share of brands in the Butter category (monthly)
MonthBieluchHajnówkaKerrygoldLurpakMazurski SmakMleczna DolinaMlekovitaMlekpolMońkiPasłękPilosPresidentSobikWarmiaŁaciateŁowickieMiletto
October 20240.02%0.02%1.26%0.88%3.83%21.72%8.92%0.00%0.00%0.20%15.89%0.02%0.32%0.00%8.26%38.56%0.11%
November 20240.02%0.04%1.93%1.11%2.39%47.59%12.83%0.00%0.00%0.24%2.92%0.04%0.35%0.04%27.65%2.61%0.22%
December 20240.04%0.00%1.66%0.75%6.70%27.71%7.91%0.00%0.01%0.26%25.92%0.01%0.79%0.12%27.71%0.39%0.00%
January 20250.03%0.03%1.21%1.97%3.43%35.72%17.21%0.00%0.00%0.24%19.05%0.05%0.27%0.00%13.89%4.02%2.89%
February 20250.05%0.00%1.28%1.12%4.47%32.82%12.87%0.00%0.00%0.26%37.66%0.05%0.54%0.00%6.98%0.16%1.75%
March 20250.03%0.03%0.93%1.63%1.07%43.11%20.30%0.00%0.00%0.25%24.15%0.03%0.45%0.65%6.18%0.79%0.42%
April 20250.00%0.00%0.30%4.65%0.31%10.76%4.52%0.00%0.00%0.09%4.86%0.02%0.85%0.00%72.42%0.93%0.28%
May 20250.00%0.02%0.26%0.39%1.20%7.62%3.12%0.00%0.00%0.07%1.90%0.01%0.12%0.00%83.25%1.55%0.51%
June 20250.00%0.05%0.13%0.33%0.25%6.66%3.38%0.00%0.00%0.07%3.23%0.01%0.08%0.00%83.51%2.25%0.06%
July 20250.00%0.09%0.64%2.47%6.44%39.35%29.62%0.00%0.00%0.46%2.56%0.05%0.50%0.00%17.14%0.27%0.41%
August 20250.00%0.04%0.96%1.88%1.40%15.95%21.98%0.00%0.00%0.35%38.59%0.04%0.48%0.00%18.09%0.17%0.04%
September 20250.00%0.03%0.42%1.40%0.03%15.73%18.24%0.00%0.00%0.15%34.96%0.03%0.27%0.00%26.99%0.03%1.73%
October 20250.00%0.01%0.61%0.63%1.02%26.91%14.35%0.00%0.00%0.10%11.94%0.01%0.27%0.00%32.05%12.01%0.07%
November 20250.00%0.00%0.14%3.92%0.45%19.57%1.68%0.00%0.01%0.02%7.69%0.02%0.07%0.00%60.45%5.51%0.47%
December 20250.00%0.00%0.29%8.85%1.03%13.98%5.56%0.00%0.01%0.03%9.18%0.01%0.19%0.00%60.14%0.73%0.00%
January 20260.01%0.00%0.11%0.37%1.53%14.70%49.93%0.00%0.00%0.04%19.38%0.02%0.13%0.00%6.55%6.23%1.02%
February 20260.01%0.00%0.48%0.45%0.98%19.92%38.72%0.00%0.02%0.04%19.34%0.02%0.11%0.01%17.60%1.75%0.57%
March 20260.00%0.00%0.22%24.58%0.47%21.08%39.43%0.00%0.00%0.01%5.77%0.00%0.87%0.00%5.86%1.40%0.31%
April 20260.00%0.00%0.30%8.20%0.13%18.63%38.92%0.00%0.00%0.02%18.92%0.00%0.22%0.00%13.98%0.01%0.65%
May 20260.00%0.00%0.31%0.64%0.37%24.49%30.92%0.00%0.03%0.04%33.80%0.01%0.11%0.00%8.26%0.32%0.68%
June 20260.01%0.02%0.39%0.51%0.09%22.71%46.57%0.00%0.02%0.02%13.01%0.02%0.26%0.00%15.28%0.83%0.26%
July 20260.03%0.00%0.51%1.03%0.22%22.46%47.58%0.00%0.01%0.04%20.92%0.03%0.22%0.01%5.66%0.17%1.12%
August 20260.01%0.02%0.33%0.89%1.58%33.54%48.03%0.00%0.01%0.02%8.63%0.02%0.09%0.00%5.83%0.77%0.23%
September 20260.01%0.01%0.29%0.90%0.32%18.87%51.92%0.00%0.00%0.00%19.02%0.03%0.10%0.00%7.82%0.10%0.61%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Butter category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Kerrygold from the Butter category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
83.9 h
Butter
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Spreadable fats”
Butter
Margarines and mixes
83.9 h
131.9 h
Median of the Spreadable fats category: 131.9 h
Vegan butters, margarines
13,314.6 h
Brand Loyalty Index (BLI) marki w kategorii Butter (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:004.99%
2024-11-01T00:00:004.34%
2024-12-01T00:00:005.45%
2025-01-01T00:00:003.75%
2025-02-01T00:00:004.98%
2025-03-01T00:00:003.82%
2025-04-01T00:00:0012.77%
2025-05-01T00:00:0011.81%
2025-06-01T00:00:0014.70%
2025-07-01T00:00:002.38%
2025-08-01T00:00:002.28%
2025-09-01T00:00:003.38%
2025-10-01T00:00:006.82%
2025-11-01T00:00:0025.38%
2025-12-01T00:00:0026.94%
2026-01-01T00:00:0015.26%
2026-02-01T00:00:0019.34%
2026-03-01T00:00:0025.27%
2026-04-01T00:00:0019.69%
2026-05-01T00:00:0014.28%
2026-06-01T00:00:0011.02%
2026-07-01T00:00:0011.50%
2026-08-01T00:00:0010.27%
2026-09-01T00:00:008.74%
3.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Butter added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Butter (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:005558111375
2024-11-01T00:00:004514103942
2024-12-01T00:00:007430136346
2025-01-01T00:00:00370798956
2025-02-01T00:00:00429686314
2025-03-01T00:00:00356193164
2025-04-01T00:00:0014523113732
2025-05-01T00:00:0012015101730
2025-06-01T00:00:001423796865
2025-07-01T00:00:00218892071
2025-08-01T00:00:002288100462
2025-09-01T00:00:00335099021
2025-10-01T00:00:006942101803
2025-11-01T00:00:0025461100330
2025-12-01T00:00:0033378123891
2026-01-01T00:00:0016546108461
2026-02-01T00:00:001898198130
2026-03-01T00:00:0029291115908
2026-04-01T00:00:0020774105515
2026-05-01T00:00:001334293431
2026-06-01T00:00:0017712160754
2026-07-01T00:00:0019954173548
2026-08-01T00:00:0022017214298
2026-09-01T00:00:0026371301888

Additions of a product from category Butter

Absolute data on adding products from category Butter with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Butter
Number of additions Butter with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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