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The brand Mońki belongs to the Butter category.

Mońki holds a 0.01% market share in the Butter category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Mońki

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Butter
MarkaUdział procentowy
Masło Polskie28.98%
Mlekovita25.73%
Mleczna Dolina21.81%
Pilos13.87%
Łaciate7.73%
Lurpak0.82%
Kerrygold0.34%
Miletto0.23%
Mazurski Smak0.18%
Sobik0.10%
Łowickie0.09%
President0.04%
Pasłęk0.03%
Bieluch0.02%
Mońki0.01%
Warmia0.01%
Hajnówka0.00%
Mlekpol0.00%

Brand Mońki percentage share in the category Butter in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.01%Mońki
ALL BRANDS
Historyczny udział procentowy marek w kategorii Butter (miesięcznie)
MiesiącBieluchHajnówkaKerrygoldLurpakMasło PolskieMazurski SmakMleczna DolinaMlekovitaMlekpolMońkiPasłękPilosPresidentSobikWarmiaŁaciateŁowickieMiletto
2024-08-01T00:00:000.10%0.00%1.57%2.41%7.56%0.31%32.32%14.48%0.00%0.00%0.73%20.57%0.10%1.57%0.00%17.84%0.21%0.21%
2024-09-01T00:00:000.14%0.00%1.51%2.60%13.76%0.48%28.88%28.13%0.00%0.07%0.96%5.54%0.00%0.62%0.00%17.18%0.07%0.07%
2024-10-01T00:00:000.01%0.01%0.90%0.63%15.39%2.75%15.56%19.35%0.00%0.00%0.14%11.38%0.01%0.23%0.00%5.92%27.63%0.08%
2024-11-01T00:00:000.01%0.03%1.22%0.70%20.93%1.51%30.05%24.03%0.00%0.00%0.15%1.85%0.03%0.22%0.03%17.46%1.65%0.14%
2024-12-01T00:00:000.03%0.00%1.22%0.55%13.34%4.92%20.35%19.03%0.00%0.01%0.19%19.04%0.01%0.58%0.09%20.35%0.29%0.00%
2025-01-01T00:00:000.01%0.01%0.62%1.01%22.04%1.75%18.29%35.56%0.00%0.00%0.12%9.75%0.03%0.14%0.00%7.12%2.06%1.48%
2025-02-01T00:00:000.03%0.00%0.84%0.73%19.87%2.93%21.52%23.01%0.00%0.00%0.17%24.69%0.03%0.35%0.00%4.58%0.11%1.14%
2025-03-01T00:00:000.02%0.02%0.55%0.97%24.63%0.63%25.56%28.12%0.00%0.00%0.15%14.32%0.02%0.27%0.38%3.66%0.47%0.25%
2025-04-01T00:00:000.00%0.00%0.26%4.07%6.72%0.27%9.41%9.77%0.00%0.00%0.08%4.25%0.02%0.75%0.00%63.34%0.81%0.24%
2025-05-01T00:00:000.00%0.02%0.24%0.37%3.12%1.14%7.22%5.06%0.00%0.00%0.06%1.80%0.01%0.11%0.00%78.91%1.47%0.48%
2025-06-01T00:00:000.00%0.05%0.12%0.31%4.11%0.23%6.26%5.03%0.00%0.00%0.07%3.04%0.01%0.07%0.00%78.54%2.11%0.05%
2025-07-01T00:00:000.00%0.06%0.43%1.65%23.66%4.30%26.25%29.39%0.00%0.00%0.30%1.71%0.03%0.34%0.00%11.43%0.18%0.27%
2025-08-01T00:00:000.00%0.04%0.78%1.53%14.63%1.14%12.96%21.98%0.00%0.00%0.28%31.36%0.04%0.39%0.00%14.70%0.14%0.04%
2025-09-01T00:00:000.00%0.03%0.36%1.19%10.15%0.03%13.37%20.37%0.00%0.00%0.13%29.71%0.03%0.23%0.00%22.93%0.03%1.47%
2025-10-01T00:00:000.00%0.01%0.39%0.41%20.99%0.66%17.27%24.03%0.00%0.00%0.06%7.67%0.01%0.18%0.00%20.57%7.71%0.05%
2025-11-01T00:00:000.00%0.00%0.12%3.50%5.55%0.40%17.47%6.65%0.00%0.01%0.02%6.86%0.02%0.06%0.00%53.99%4.92%0.42%
2025-12-01T00:00:000.00%0.00%0.25%7.51%8.74%0.87%11.86%11.15%0.00%0.01%0.03%7.79%0.01%0.16%0.00%51.01%0.62%0.00%
2026-01-01T00:00:000.00%0.00%0.09%0.30%28.89%1.25%11.98%30.30%0.00%0.00%0.03%15.80%0.01%0.10%0.00%5.34%5.07%0.83%
2026-02-01T00:00:000.00%0.00%0.40%0.38%25.34%0.83%16.80%22.99%0.00%0.01%0.04%16.31%0.01%0.09%0.00%14.84%1.48%0.48%
2026-03-01T00:00:000.00%0.00%0.19%21.05%26.18%0.40%18.06%21.95%0.00%0.00%0.01%4.94%0.00%0.75%0.00%5.02%1.20%0.27%
2026-04-01T00:00:000.00%0.00%0.28%7.68%29.78%0.12%17.44%13.06%0.00%0.00%0.02%17.70%0.00%0.21%0.00%13.09%0.01%0.61%
2026-05-01T00:00:000.00%0.00%0.28%0.57%17.96%0.33%21.88%20.34%0.00%0.03%0.04%30.19%0.01%0.10%0.00%7.38%0.29%0.61%
2026-06-01T00:00:000.01%0.01%0.32%0.41%28.68%0.07%18.39%28.05%0.00%0.01%0.02%10.54%0.02%0.21%0.00%12.37%0.67%0.21%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Butter category has changed over the months
Show data up to:
Range:
Mońki
Others
Masło Polskie
Mlekovita
Mleczna Dolina
Pilos
Łaciate
Lurpak
Kerrygold
Miletto
Mazurski Smak
Sobik
Łowickie
President
Pasłęk
Bieluch
Warmia
Hajnówka
Mlekpol

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Mońki from the Butter category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Butter (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:000.88%
2024-09-01T00:00:001.30%
2024-10-01T00:00:005.68%
2024-11-01T00:00:005.44%
2024-12-01T00:00:006.40%
2025-01-01T00:00:005.88%
2025-02-01T00:00:006.11%
2025-03-01T00:00:005.42%
2025-04-01T00:00:0012.07%
2025-05-01T00:00:0010.08%
2025-06-01T00:00:0012.91%
2025-07-01T00:00:003.08%
2025-08-01T00:00:002.38%
2025-09-01T00:00:003.13%
2025-10-01T00:00:008.71%
2025-11-01T00:00:0018.64%
2025-12-01T00:00:0022.67%
2026-01-01T00:00:0015.68%
2026-02-01T00:00:0019.80%
2026-03-01T00:00:0024.79%
2026-04-01T00:00:0016.93%
2026-05-01T00:00:0014.51%
2026-06-01T00:00:0011.64%
10.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Butter added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Butter (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00953108847
2024-09-01T00:00:001461112026
2024-10-01T00:00:007757136645
2024-11-01T00:00:007149131397
2024-12-01T00:00:0010116157948
2025-01-01T00:00:007238123072
2025-02-01T00:00:006553107212
2025-03-01T00:00:006006110830
2025-04-01T00:00:0016605137625
2025-05-01T00:00:0012677125806
2025-06-01T00:00:0015139117222
2025-07-01T00:00:003280106527
2025-08-01T00:00:002816118466
2025-09-01T00:00:003942125964
2025-10-01T00:00:0010815124167
2025-11-01T00:00:0028511152965
2025-12-01T00:00:0039349173591
2026-01-01T00:00:0020299129443
2026-02-01T00:00:0022508113689
2026-03-01T00:00:0034200137964
2026-04-01T00:00:0022199131136
2026-05-01T00:00:0014937102933
2026-06-01T00:00:0021868187841

Additions of a product from category Butter

Absolute data on adding products from category Butter with a brand compared to all additions from the category.
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Range:
Number of additions Butter
Number of additions Butter with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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