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The brand Sir Roger belongs to the Classic teas category.

Sir Roger holds a 0.09% market share in the Classic teas category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Sir Roger

Classic teas
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BRAND CHARTS
Udział procentowy marek w kategorii Classic teas
MarkaUdział procentowy
Lipton73.70%
Remsey4.28%
Bifix3.97%
Teekanne3.57%
Dilmah2.87%
Minutka2.67%
Saga2.33%
Herbapol1.74%
Tetley0.86%
Lord Nelson0.83%
Ahmad Tea0.81%
Big-Active0.77%
Loyd0.70%
Adalbert's0.66%
Irving0.13%
Sir Roger0.09%
Bastek0.00%
Green Hills0.00%
Posti0.00%

Brand Sir Roger percentage share in the category Classic teas in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.09%Sir Roger
ALL BRANDS
Historyczny udział procentowy marek w kategorii Classic teas (miesięcznie)
MiesiącAhmad TeaBastekBig-ActiveBifixDilmahGreen HillsIrvingLiptonLoydMinutkaPostiSagaSir RogerTeekanneTetleyLord NelsonRemseyAdalbert'sHerbapol
2024-09-01T00:00:002.56%0.08%1.35%0.38%9.32%0.00%0.68%49.25%0.98%5.64%0.00%7.74%0.00%7.29%2.78%3.91%5.64%0.90%1.50%
2024-10-01T00:00:002.16%0.08%1.50%0.77%7.36%0.00%1.73%54.45%1.27%4.47%0.00%5.20%0.62%5.51%2.00%2.74%8.25%0.54%1.35%
2024-11-01T00:00:003.45%0.00%1.18%0.33%6.38%0.00%1.68%46.12%1.15%3.09%0.00%12.20%0.07%6.77%3.06%0.72%9.14%2.73%1.94%
2024-12-01T00:00:003.62%0.07%1.35%0.29%7.30%0.04%2.05%53.58%1.06%3.54%0.07%6.25%0.00%6.03%4.20%1.10%5.33%3.10%1.02%
2025-01-01T00:00:004.11%0.81%1.04%1.40%8.83%0.00%0.81%50.51%1.08%3.10%0.00%4.24%0.42%10.10%2.25%2.41%6.16%1.01%1.73%
2025-02-01T00:00:003.86%0.19%2.57%0.35%6.50%0.00%1.21%53.15%0.90%3.66%0.00%6.07%0.04%10.94%1.36%1.48%5.61%0.55%1.56%
2025-03-01T00:00:003.35%0.13%1.78%1.82%8.05%0.00%1.74%45.53%1.31%6.36%0.04%8.48%0.00%6.19%1.87%4.71%6.40%0.89%1.36%
2025-04-01T00:00:005.21%0.05%2.50%0.71%8.96%0.00%1.14%46.22%2.06%4.51%0.05%8.09%0.27%7.55%3.97%0.65%4.35%2.23%1.47%
2025-05-01T00:00:002.57%0.23%2.91%0.80%8.79%0.00%0.63%47.52%2.68%5.94%0.06%6.11%0.00%8.57%1.71%0.91%4.45%1.37%4.74%
2025-06-01T00:00:002.60%0.08%1.91%0.54%9.26%0.00%1.07%47.82%5.59%3.75%0.00%7.73%0.00%6.27%1.38%1.07%7.57%1.38%1.99%
2025-07-01T00:00:004.05%0.13%1.50%0.26%9.01%0.00%0.85%48.33%0.65%6.07%0.00%4.77%5.42%6.40%0.98%0.52%8.10%1.24%1.70%
2025-08-01T00:00:001.60%0.08%1.60%0.61%6.84%0.00%1.44%55.40%0.76%4.48%0.08%7.14%0.53%7.14%2.81%2.05%2.81%2.81%1.82%
2025-09-01T00:00:000.82%0.02%0.32%1.44%2.37%0.02%0.23%81.42%0.61%1.88%0.00%2.39%0.04%2.62%0.49%0.59%3.63%0.59%0.51%
2025-10-01T00:00:001.42%0.06%0.56%0.46%3.20%0.00%0.34%27.80%0.32%1.80%0.02%2.52%0.34%3.22%0.54%1.42%4.78%48.98%2.22%
2025-11-01T00:00:003.29%0.10%0.42%1.70%7.31%0.02%1.42%51.99%0.80%2.40%0.02%5.57%0.10%6.39%1.28%0.26%11.98%3.29%1.68%
2025-12-01T00:00:005.10%0.02%0.62%0.23%8.50%0.00%1.56%44.22%0.73%1.83%0.04%3.02%0.21%5.93%0.71%3.94%15.51%5.93%1.90%
2026-01-01T00:00:005.07%0.12%2.86%0.32%4.84%0.00%0.30%42.94%1.04%2.49%0.04%8.27%0.42%11.03%3.02%7.76%5.00%2.35%2.12%
2026-02-01T00:00:005.43%0.03%1.38%0.81%8.31%0.00%0.12%41.35%0.73%3.70%0.02%4.43%0.09%8.88%0.69%3.51%15.96%1.75%2.80%
2026-03-01T00:00:006.94%0.02%1.67%0.42%7.99%0.00%0.35%49.16%0.81%1.91%0.00%4.28%0.04%4.63%0.75%5.84%10.62%2.94%1.63%
2026-04-01T00:00:004.27%0.02%6.06%1.41%7.76%0.00%0.12%42.23%0.27%2.45%0.00%4.15%0.10%6.91%1.99%2.64%11.64%4.39%3.59%
2026-05-01T00:00:002.64%0.04%3.65%1.55%6.36%0.00%0.36%44.45%0.94%4.12%0.00%3.36%0.04%6.07%2.06%6.40%8.06%2.67%7.23%
2026-06-01T00:00:002.38%1.11%3.60%1.16%7.33%0.00%0.19%44.73%1.30%2.60%0.00%6.17%0.08%4.73%1.57%2.08%11.79%1.11%8.09%
2026-07-01T00:00:002.52%0.06%3.00%0.51%8.74%0.00%0.32%50.09%0.63%4.33%0.00%4.60%0.02%5.23%1.46%1.46%10.96%2.12%3.97%
2026-08-01T00:00:000.85%0.00%0.82%3.67%3.04%0.00%0.14%73.29%0.69%2.57%0.00%2.38%0.08%3.88%0.87%0.85%4.42%0.76%1.68%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Classic teas category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Sir Roger
Others
Lipton
Remsey
Bifix
Teekanne
Dilmah
Minutka
Saga
Herbapol
Tetley
Lord Nelson
Ahmad Tea
Big-Active
Loyd
Adalbert's
Irving
Bastek
Green Hills
Posti

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Sir Roger from the Classic teas category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
44.2 h
Classic teas
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Tea, coffee and cocoa”
Coffee concentrates
Cappuccino
Napoje kawowe i kawy mrożone
Flavored and herbal teas
Classic teas
Kawy rozpuszczalne
7.4 h
28.7 h
40.3 h
41.1 h
44.2 h
48.8 h
Median of the Tea, coffee and cocoa category: 50.3 h
Kawy zbożowe
Kakao w proszku
Kawy mielone
Coffee in capsules
Kawy ziarniste
Kakao rozpuszczalne
51.7 h
52.5 h
52.5 h
55.7 h
57.7 h
77.5 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Classic teas (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:006.66%
2024-10-01T00:00:009.76%
2024-11-01T00:00:0010.34%
2024-12-01T00:00:009.24%
2025-01-01T00:00:0010.51%
2025-02-01T00:00:009.94%
2025-03-01T00:00:009.63%
2025-04-01T00:00:008.31%
2025-05-01T00:00:008.31%
2025-06-01T00:00:008.10%
2025-07-01T00:00:009.03%
2025-08-01T00:00:007.37%
2025-09-01T00:00:0021.09%
2025-10-01T00:00:0018.14%
2025-11-01T00:00:0017.23%
2025-12-01T00:00:0016.50%
2026-01-01T00:00:0016.51%
2026-02-01T00:00:0020.88%
2026-03-01T00:00:0020.50%
2026-04-01T00:00:0017.41%
2026-05-01T00:00:0014.81%
2026-06-01T00:00:0013.15%
2026-07-01T00:00:0013.64%
2026-08-01T00:00:0018.28%
11.60%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Classic teas added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Classic teas (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00133019982
2024-10-01T00:00:00259526600
2024-11-01T00:00:00304229413
2024-12-01T00:00:00273829631
2025-01-01T00:00:00306929195
2025-02-01T00:00:00256825828
2025-03-01T00:00:00235924505
2025-04-01T00:00:00184122150
2025-05-01T00:00:00175121062
2025-06-01T00:00:00130716143
2025-07-01T00:00:00153116963
2025-08-01T00:00:00131617849
2025-09-01T00:00:00473222435
2025-10-01T00:00:00500027562
2025-11-01T00:00:00500929064
2025-12-01T00:00:00519731488
2026-01-01T00:00:00565934280
2026-02-01T00:00:00577827671
2026-03-01T00:00:00544526558
2026-04-01T00:00:00412323682
2026-05-01T00:00:00276718682
2026-06-01T00:00:00369828116
2026-07-01T00:00:00623945739
2026-08-01T00:00:00881848226

Additions of a product from category Classic teas

Absolute data on adding products from category Classic teas with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Classic teas
Number of additions Classic teas with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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